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Rescooped by Dona Chakraborty from Just Story It Biz Storytelling
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The Tide Story: Storytelling to Reinforce Market Leadership - Brand Stories - New Age Brand Building

The Tide Story: Storytelling to Reinforce Market Leadership - Brand Stories - New Age Brand Building | Current Updates | Scoop.it

"The use of storytelling in brand communication by P&G is spot on. They tell us their story of firsts to reinforce their market leadership..."

 

What a great example of a Founding Story by Proctor & Gamble. It's a 2:45 minute video that covers all the 'firsts' of this company.

 

For any organization that has a history over a chunk of time, you too can craft a similar story. It will definitely help the customer get to know you better, and build trust.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Rescooped by Dona Chakraborty from Just Story It Biz Storytelling
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Tell Stories & You'll Boost Sales (Because of How Human Brains Are Wired)

Tell Stories & You'll Boost Sales (Because of How Human Brains Are Wired) | Current Updates | Scoop.it

"Storytelling appeals to how the brain processes information. Here's five ways to make that work for your business. (Business Storytelling: Do you tell stories about your company and products to appeal to customers?"

 

Hey folks -- while the how-to tips are nothing new, what I do like about this post is the example the author, Geil Browning, shares about her business Founding Story (one of the core stories every business needs to tell). She tells it in an engaging way, you can experience the difference it makes when she's talking with clients about the 'why' behind her business.

 

Yeah! I always like really good examples to share with you. And I am sure that Geil's sales do increase because she is willing to tell this story.

 

So try it out! Geil's story should give you some good ideas for how to get started and craft your story.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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