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The About Us Page in a Social World - Tell Your Story

The About Us Page in a Social World - Tell Your Story | Current Updates | Scoop.it
Since my column about the Power of the About Us page (remember 2006 when MySpace was really popular) was written, not a week goes by that I don’t receive a comment about it.

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Karen Dietz's curator insight, December 27, 2012 1:31 PM

Hey folks -- if there is just one small thing you can do to prep for more business in 2013, it's upgrading your About Page on your website.


I really like the point the author, Bryan Eisenberg, makes -- "'About Us' is often the most neglected page on any website; if the page exists at all. It can put a human face on an otherwise technical, dry, and impersonal website. Properly written, it can provide some serious buying resolve to certain customer segments."


To help you get your story skills revved up to tackle this project, Eisenberg asks several really awesome questions at the end of the article. I know these will get those wheels turning in your brain.


And don't forget to give yourself time for several iterations. I just updated my year-old LinkedIn profile. My focus was on integrating several different aspects of my career and this time, it just came flowing out as a narrative that I now really like.


But trust me -- it took time to ask and answer to myself the same kind of questions posed in this article.


Am I done? No way. I realize I can change and update my About Me narrative as I need to. That is the beauty of storytelling -- our stories shift and change as we do. Our work as storytellers -- particularly in business -- is to remain authentic, engaging, and uplifting.


So what story(ies) are you going to be sharing in 2013 to grow your business?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Alessio Manca's comment, December 27, 2012 1:34 PM
You Poet! :)
Karen Dietz's comment, December 27, 2012 3:24 PM
LOL -- yes, at heart! Enjoy the day :)
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Storytelling and Primal Branding -- Essential Elements

Ideas For Strengthening Online Video Community [Creator's Tip #58] is the original title of this post.


This is the second part of our conversation with Patrick Hanlon, the author of, "Primal Branding... WATCH PART 1 OF OUR INTERVIEW FIRST! http://youtu.be/upzypRWCcDE

 

Here's a 15:46 minute video interview with the author of "Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future," Patrick Hanlon. 

 

In the interviewer Tim Schmoyer chats with Patrick about how businesses can use the Primal Code and they share examples as they go along.

 

What caught my attention was element #2: The Creed. This is your "I believe..." statement.

 

I'm thinking that your creed/I believe statement is a new way to think/talk about a company's Unique Selling Proposition -- which is a good thing! I find creeds/I believe statements to be much more compelling and easier for many to get their heads wrapped around.

 

The rest of the Primal Code are these elements:

Creation story Icons Rituals Language Anti-believers A Leader

When you link your stories into elements 2-6 you will have a dynamite marketing voice or point of view. And you can use these elements to adjust the rest of your biz stories so you have a tight, united whole.

 

Watch the video if you want to know more and then check out this other article for more text about Primal Branding: http://www.reelseo.com/strengthen-online-video-brand-primal-code/

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;

 


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Brian Yanish - MarketingHits.com's comment, October 30, 2012 10:41 AM
Thanks for sharing
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How to Create More Powerful Content Marketing Stories

How to Create More Powerful Content Marketing Stories | Current Updates | Scoop.it

These days, we hear a lot about the fact that content marketers need to be storytellers. Here are tips on how to create powerful content marketing stories.

 

I've curated this great video before from Chipotle, but it deserves another look. Not only did the company win awards and 7 million views for the video, they also took it a step further and told the story behind making the video. Good for them! Back stories are very powerful. Here's the link to the back story video: http://www.youtube.com/watch?v=AFlbGwAW7rw&feature=relmfu 

 

And I really like how the author Manya Chylinski talks about the functions stories serve, and how biz or branding stories can have many of these same functions, but with a twist. Your stories are more than entertainment -- they are your authentic voice. You share them to build loyalty, trust, engage with customers, and grow your business.

 

The author's tips are solid -- but nothing really new. So go watch the video again for a refresher example on effective brand storytelling and the other video as a back-story example!


Thank you fellow curator Giuseppe Mauriello @pinomauriello for finding and sharing this with us!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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The Tide Story: Storytelling to Reinforce Market Leadership - Brand Stories - New Age Brand Building

The Tide Story: Storytelling to Reinforce Market Leadership - Brand Stories - New Age Brand Building | Current Updates | Scoop.it

"The use of storytelling in brand communication by P&G is spot on. They tell us their story of firsts to reinforce their market leadership..."

 

What a great example of a Founding Story by Proctor & Gamble. It's a 2:45 minute video that covers all the 'firsts' of this company.

 

For any organization that has a history over a chunk of time, you too can craft a similar story. It will definitely help the customer get to know you better, and build trust.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Story Worldwide's Storytelling Matrix - Brand Building Model

Story Worldwide's Storytelling Matrix - Brand Building Model | Current Updates | Scoop.it

"This excellent video by Story Worldwide has been featured on Brand Stories for a while now. Not sure if you’ve seen it? If you haven’t, it’s definitely worth your time."

 

Now here is a very articulate and clear model for brand storytelling. There are 3 axis and the short video explains how to read the model. From there you can easily figure out where you are, and where you want to go.

 

Nicely done!

 

And thanks to Omar Kattan of Brand Stories @BrandStoriesNet for sharing this material on his website Brand Stories and then sharing it on LinkedIn in the Brand Stories Group.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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