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Rescooped by Dona Chakraborty from Online Marketing Resources
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Stop Making Excuses, Start Split Testing

Stop Making Excuses, Start Split Testing | Current Updates | Scoop.it
Split testing should be the most frequently used tool in your CRO toolbox. Split testing alone is one of the greatest sources of ‘Ah Ha!’ moments and insights into exactly how your customers think about and perceive your brand.

Via Pedro Da Silva
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Rescooped by Dona Chakraborty from Online Marketing Resources
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The Conversion Rate Optimization Report – 2012 Stats

The Conversion Rate Optimization Report – 2012 Stats | Current Updates | Scoop.it
For every $92 spent acquiring customers, only $1 is spent converting them. Clearly something is wrong with this picture!

Via Pedro Da Silva
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Krishnan Unni's curator insight, January 20, 2013 4:25 AM

I have always felt that most businesses focus on the eyecandy for their websites, not on ROI. When it comes to ROI, eyecandy has to give way to usability heuristics, information architecture, neuroscience and conversion optimization.

 

This report on conversion optimization reflects the need for focus on ROI and things that matter on your website.