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Rescooped by Dona Chakraborty from Just Story It Biz Storytelling
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What It Takes: The Right Thing In Biz Storytelling

What It Takes: The Right Thing In Biz Storytelling | Current Updates | Scoop.it

"Short version: Garfield’s piece is a call to brands, cautioning them to restrain from inserting themselves into news stories about the tragedy at Sandy Hook elementary school."


Via Karen Dietz
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Karen Dietz's curator insight, December 28, 2012 3:04 PM

This is a very quick post and a brief cautionary tale about branding zeal and overstepping those storytelling bounds.


Sometimes in our rush to seize on an opportunity, even if it is to tell others about the good we are doing, it comes across as dis-ingenuous, creating a story backlash.


All I can say to this post is, "Hear, hear -- I couldn't agree more."


So before you jump on the bandwagon -- stop, take a breath, and do the right thing.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it


Rescooped by Dona Chakraborty from Just Story It Biz Storytelling
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Distill Your Message to as Few Words as Possible | Inc

Distill Your Message to as Few Words as Possible | Inc | Current Updates | Scoop.it
Your customers are constantly being bombarded with new information. Simplicity has never been more powerful.

 

[Sage advice ~ Jeff]


Via Barb Lack, Jeff Domansky, Karen Dietz
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Karen Dietz's curator insight, November 28, 2012 6:00 PM

I love this piece! Thank you fellow curator Jeff Domansky @PR Coach for finding and sharing this. 


Why do I like it so much? Because even with biz stories we often get too wordy, complicated, and detailed.


So this article is a reminder to Keep It Simple Sweetie (KISS). Here's what the author, Jim Hoffman says at the end of the article: "There is an elegance in simplicity.  Simplicity does not mean removing features, benefits, or services from your product.  It means distilling what's most important about those features, and explaining them in the fewest words possible.  Go ahead, write yours down, and get busy crossing things out." 


That's the essence of great biz storytelling -- finding your key message / most pimportant point that is short, sweet and to the the point. Once you have your key message, extraneous details fall away and you are left with a crisp elegant story.


Read more about how to go for simplicity.


Link to the original article: http://www.inc.com/jeff-hoffman/distill-your-company-message-to-as-few-words-as-possible.html 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Dona Chakraborty from Just Story It Biz Storytelling
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Visual Storytelling Can Bring Out a Company’s Humanity

Visual Storytelling Can Bring Out a Company’s Humanity | Current Updates | Scoop.it

In any given sector, the sites all look the same. As a result, a little courage and showing your humanity can actually help to differentiate your company.


Via Karen Dietz
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