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Rescooped by Dona Chakraborty from Just Story It! Biz Storytelling
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The About Us Page in a Social World - Tell Your Story

The About Us Page in a Social World - Tell Your Story | Current Updates | Scoop.it
Since my column about the Power of the About Us page (remember 2006 when MySpace was really popular) was written, not a week goes by that I don’t receive a comment about it.

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Karen Dietz's curator insight, December 27, 2012 1:31 PM

Hey folks -- if there is just one small thing you can do to prep for more business in 2013, it's upgrading your About Page on your website.


I really like the point the author, Bryan Eisenberg, makes -- "'About Us' is often the most neglected page on any website; if the page exists at all. It can put a human face on an otherwise technical, dry, and impersonal website. Properly written, it can provide some serious buying resolve to certain customer segments."


To help you get your story skills revved up to tackle this project, Eisenberg asks several really awesome questions at the end of the article. I know these will get those wheels turning in your brain.


And don't forget to give yourself time for several iterations. I just updated my year-old LinkedIn profile. My focus was on integrating several different aspects of my career and this time, it just came flowing out as a narrative that I now really like.


But trust me -- it took time to ask and answer to myself the same kind of questions posed in this article.


Am I done? No way. I realize I can change and update my About Me narrative as I need to. That is the beauty of storytelling -- our stories shift and change as we do. Our work as storytellers -- particularly in business -- is to remain authentic, engaging, and uplifting.


So what story(ies) are you going to be sharing in 2013 to grow your business?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Alessio Manca's comment, December 27, 2012 1:34 PM
You Poet! :)
Karen Dietz's comment, December 27, 2012 3:24 PM
LOL -- yes, at heart! Enjoy the day :)
Rescooped by Dona Chakraborty from Just Story It! Biz Storytelling
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How To Increase Your Conversions With Narrative Web Forms

How To Increase Your Conversions With Narrative Web Forms | Current Updates | Scoop.it
Online conversion forms like PayPal’s registration page (right) are invariably formatted exactly like printed forms such as this credit card application (left)—approximately as fun to complete as a hazing ritual, despite having exactly the opposite...

 

I love love love this article because it points to another new application for using narrative or story elements in your business. Specifically here -- by re-designing the web forms on your site. Or frankly ANY form you ask a customer to fill out. Who knew??!!

 

The examples here are terrific and so are the tips. It is a very thorough article and one you will get a lot from.

 

So go read it and start changing those forms!

 

Link to original article: http://blog.kissmetrics.com/narrative-web-forms/ ;


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Rescooped by Dona Chakraborty from Just Story It! Biz Storytelling
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Top 5 Articles for Creating Storied 'About' Pages

Top 5 Articles for Creating Storied 'About' Pages | Current Updates | Scoop.it

Based on my work with clients and the content I curate on business storytelling, figuring out how to write you 'About Page' effectively is hard to do.

 

Here's my latest blog post on creating 'About' pages on your website. Here are the top 5 articles I could find on creating storied bios for websites.

 

With the volume of material I curate, it is sometimes hard to find the best articles on any given topic. So I thought I would make it easy for you when you are wrestling with, or upgrading, your website.

 

I hope these help you!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Rescooped by Dona Chakraborty from visual data
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5 Free Tools for Creating Infographics

5 Free Tools for Creating Infographics | Current Updates | Scoop.it

Generally, people don’t have the time or energy to sit and plow through pages or screens of text; they want to be able to ingest information as quickly and easily as possible. With the recent rise of infographics (information graphics), what used to require an avalanche of stats or analyses to dissect, can now be interpreted and relayed into an easy-to-read, fun, and visually appealing schematic – and an excellent content marketing concept. Infographics, when designed well, can be applied to different online sites and social networks.

Summarized at the article are 5 free tools (with links) that allow you to start creating simple infographics or explore the potential of data visualization...


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Cb Bowman's curator insight, September 10, 2013 12:33 PM

The Tools Needed To Get You Started in Using Infographics

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Add Visual Humor To Your Website With A Cartoon Subscription Service

Add Visual Humor To Your Website With A Cartoon Subscription Service | Current Updates | Scoop.it

Click here to edit the content...


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Karen Dietz's curator insight, December 7, 2012 7:23 PM

Hey -- this isn't about storytelling per se. But it is about spicing up your website with a little bit of humor. Perfect for a Friday afternoon! Let a little bit of humor be part of your business narrative :))


Enjoy the article and the ideas shared here. I hope it brings a smile to your face, and smiles within your community!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

CESSON's curator insight, August 4, 2014 9:41 PM

Great idea!

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10 Ways To Incorporate Storytelling [Elements] In Web Design - The Usabilla Blog

10 Ways To Incorporate Storytelling [Elements] In Web Design - The Usabilla Blog | Current Updates | Scoop.it
Sallee design shows how well words and design can work together to tell as story. Design your words effectively to guide your visitors' line of sight and draw them in. Invite them to listen to your story and to enter your site.

 

I like this concise and easy-to-read article about various storytelling elements you can incorporate into your website for greater connection and impact with customers/prospects.

 

In addition to words and images, the author mentions mascots and personality. Then there's parallax scrolling and interactivity. These later two might break a small business' budget but they are still good to know about.

 

Enjoy playing with these ideas and upgrading your website!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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10 Ways Customer Stories Help Companies Sell

10 Ways Customer Stories Help Companies Sell | Current Updates | Scoop.it
10 Ways Customer Stories Help Companies Sell http://t.co/3JwGufQB via @Savvy_B2B...

 

Woo hoo! If there was any doubt about the necessity for crafting and promoting your customer's stories, then this quick post will dispell them all.

 

Customer case study specialist Casey Hibbard shares some research from Gartner about the impact of customer stories on sales, and then lists specifically how customer stories can lead to business growth.

 

As I'm rebuilding my website, I'm taking Casey's advice -- and hope you do too. 

 

Oh -- but make sure you are actually writing customer stories to share and not testimonials. Testimonials are critical -- yet they are mostly valuable opinions from customers about their experience with you. That's part of your 'story' but they often are not really stories. 

 

Soooo -- write mini-stories or storied case-studies about your work with customers to receive the full impact of your customer stories!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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