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Here are the best articles from across the web that I can find on using stories and storytelling in business.
I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!
I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.
How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.
I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message and I'll respond.
And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.juststoryit.com/storyiq ;
"To truly give voice to your story in a way that feels right for yourself and your business, you need the following ingredients which if you’ll notice, these tips can also be adapted to help you live a more fulfilling and happier life:"
Via Karen Dietz
Storytellers change their presentation style in different situations. What is suitable for an intimate venue, will not work as well in a large venue. What works for a circle of ten people, does not work in the same way for a circle of twenty-five. Even the hour of day, among many other things, might call for a different capacity or approach. Not everything is possible or fit for storytelling. Amplification might solve a volume issue but it doesn’t do much for intimacy. On the other hand there are situations where it does. The way to gain ‘elasticity’ that will enable a storyteller to adapt as needed, is by learning how to stretch and fold his own wings. It’s like learning how to diminish and increase sound in music. It’s not only changing the volume – the entire sound-production mechanism adapts.
[Image credit: brewbooks on Flickr]
Ahhh -- words of wisdom from one of my colleagues and favorite storytellers -- Llimor Shiponi. This post of hers is all about storytelling elasticity and the power of oral storytelling.
In this electronic age when digital storytelling is often viewed as THE SOLUTION -- this post is a reminder that oral storytelling is still the gold standard.
Want executive presence? Focus on building oral storytelling skills and sharing your stories in person as often as you can.
Want to increase business? Focus on building oral storytelling skills and sharing your stories in person as often as you can.
There's no substitute. Enjoy Limor's wise words of wisdom here!
And thank you Gregg Morris @greggvm for originally finding and sharing this article!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;
Via Gregg Morris, Karen Dietz
This piece came to me from my fellow curator Jan Gordon. She is an EXCELLENT curator and if you follow her curation it will help your business a lot.
This wonderful piece was written by Brian Solis and as always, he captured the essence of what's needed to move your content to the next level, where your audience becomes an active participant. This is where relationships and communities are built, brand advocates, word of mouth and commerce follows if this is done right.
Here's what caught my attention:
Social Producers are the new storytellers
**To thrive in social, mobile and new media in general, we need much more than content producers, we need a new breed of designers that grasp the elements of online sharing and have mastered the ART of social media
**They know how to trigger desirable (and social) actions, reactions and transactions
**A new genre of social producers are taking aim at developing content strategies that are not only consumable, they're shareable, actionable and act as catalysts or sparks for relevant conversations.
**These social producers are in fact masters of their domains and understand the culture and the laws of information commerce within each
The difference between Social Producers and traditional content creators is they begin with social outcomes
**they understand the relationship between cause and effect and they bake-in conversation starters related to an integrated and business-focused strategy
**Social producers think about the overall experience and the effect where a social object is at the center of the dialogue and interaction they envision....within each network
**The overall story and outcome defines the nature of the social object.
**Beyond shareability, the social producers also think about resonance. Conversations on social networks move quickly.
**What was trending an hour ago gives way to the next social object that captures everyone's attention until that too is replaced by the next shiny object and so on.
**Resonance is a technique that allows a social object to enjoy a greater lifespan and continue to swim upstream while other content strategies wash away in real-time.
**As you think about your content strategy for social networks, do so from the perspective of a social producer.
**While the social effect is certainly a goal, the social effect is also the result of social design.
**In the end, people are going to talk, so give them something to talk about!
Curated by Jan Gordon covering, "Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/Qvxa6J]
Via janlgordon, Karen Dietz