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Rescooped by Dona Chakraborty from Just Story It! Biz Storytelling
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The Future of Storytelling Techniques

The Future of Storytelling Techniques | Current Updates | Scoop.it

"I am always interested in the science behind storytelling. What makes it such an effective part of our social being and communications?"


Via Karen Dietz
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Jane Garcia's curator insight, January 22, 2013 10:19 PM

It stimulates my curiosity.

ozziegontang's curator insight, January 25, 2013 1:35 AM

Excellent video rescooped from Karen Dietz's site on Storytelling

Karen Dietz's comment, January 25, 2013 6:17 PM
Thanks Jeff, Jane & Ozzie!
Rescooped by Dona Chakraborty from Just Story It! Biz Storytelling
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Anthrocapitalism: The New Way For Organizations To Find Meaning--A Role for Storytelling

Anthrocapitalism: The New Way For Organizations To Find Meaning--A Role for Storytelling | Current Updates | Scoop.it
It’s clear that many of us want more meaning in our work as well as from the products, services, and organizations with which we choose to interact.

Via Karen Dietz
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Karen Dietz's curator insight, December 19, 2012 12:24 PM

Well here's a thoughtful piece as we wind up 2012 that gets me thinking about the role of storytelling in business.  


This article is all about the ongoing shifts occuring in business and I think story dynamics and narrative work are both shaping/influencing these shifts, as well as being a vehicle for finding meaning. I am not sure if the popularity of biz storytelling is the cause, the effect, or a combo of both -- but it is fascinating to think about.


What I love about this article by Alex Pattakos and Elaine Dundon is they coin a new word -- anthrocapitalism -- and talk about how this is more than just 'corporate social responsibility'. And they educate us about the origins of the word 'philanthropy' and its role in rethinking capitalism. They go on to talk about how our economy is shifting away from transaction to engagement and what this really means.


Great food for thought. They also give examples of companies who are embodying 'anthroeconomics', creating meaningful work, promoting a deeper purpose, and increasing their profits at the same time.


As the authors say at the end: "The shift towards anthrocapitalism represents a new role for leaders and a new role for organizations. It’s time to ask what you as a leader and inspirational role model can do to focus on both doing well and doing good, making the world a better place."


So what is the role of storytelling here and its meaning-making abilities? Is storytelling the impetus, the vehicle, or both? Or are there better questions to ask? What do you think? Hmmmmm....... 


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Rescooped by Dona Chakraborty from Just Story It! Biz Storytelling
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Reclaim Your Creative Confidence -- & Storytelling Skills

Reclaim Your Creative Confidence -- & Storytelling Skills | Current Updates | Scoop.it
Most people are born creative. As children, we revel in imaginary play, ask outlandish questions, draw blobs and call them dinosaurs.
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Karen Dietz's curator insight, December 16, 2012 6:34 PM

What a terrific piece from Harvard Business Review about reclaiming your creative confidence. As biz story practitioners, that is what we do -- help clients become better storytellers and build their creative confidence at the same time.


This article shares recent research about creativity, and tips for building your creative confidence.


It's the most sought-after ability today.


When building your storytelling skills, make sure you find a coach or trusted partner and lock your normal tendencies for critical feedback ("Hey, sock it to me; I can take it!") in the closet. Criticism (often disguised as critical feedback) does not allow creativity to flourish.


So only use appreciative strengths-based coaching techniques. Then it is all a matter of practice practice practice -- orally with a partner, not in front of a mirror.  As Julie Child said: "The only real stumbling block is fear of failure. In cooking you've got to have a 'What the hell?' attitude."


Now -- I'm going to take my own advice and keep practicing practicing practicing on my new MAC because I've tried 3 times to curate this article! I keep making mistakes with the mouse, the keyboard, and trying to figure out the ways of Safari. LOL -- glad my husband keeps encouraging me and I've taken a "What the hell?" attitude!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Just Story It - Scoops

Just Story It - Scoops | Current Updates | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.

 

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!

 

I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.

 

I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over.  If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.juststoryit.com/storyiq  ;

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Karen Dietz's comment, August 13, 2013 12:03 PM
Thank you!
Karen Dietz's comment, August 14, 2013 5:18 PM
Hey Bart! Thanks for letting me know about the broken link. I'll let the tech folks at Scoop.it know. In the meantime, here's the correct link: www.scoop.it/t/just-story-it
ManufacturingStories's curator insight, September 7, 2013 8:15 AM

Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor.  Here at ManufacturingStories.com we fully support this art form as the best way to generate positive and effective change.  Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!

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Strategic Storytelling | Business Truisms

Strategic Storytelling | Business Truisms | Current Updates | Scoop.it
Every so often, a traditionally non-business word finds its way into the business world, fueled by an admirable desire to find new ways to think about old challenges. “Storytelling” has become one of those words.

 

What a nicely written article pointing to several truisms in business storytelling. Some you are familiar with (storytelling is a pull, not a push technology). I like the ones that I don't read much about:
1. Storytelling is a selfless, empowering act
2. Storytelling looks to the future

 

As the author Bill Baker (from Marketing Profs) says, "Successful storytelling respects the past and appreciates the present, but it also looks boldly into the future, moving people past “what is” to “what if?” Done well, storytelling helps people collectively imagine a vision of the future that is achievable and worth achieving, helping them to understand not only what they’re working on but also what they’re working toward." Yes!

 

And, "As you consider using storytelling strategically to give meaning to your brand communications or employee-engagement efforts, don’t do so simply because it is “the next big thing.” Do it because, if you truly listen and you are willing to be generous, authentic, emotional, and collectively creative— it works. As one senior client recently said, “This is a bit frightening. I feel vulnerable; but at the same time, because I’m being myself, I feel more confident.” If your organization is ready for that journey, there’s a great story ahead."

 

Love it. This is a quick post that is rich in insights & examples (ignore its clunky layout). Enjoy!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


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10 Tips to Help You Make an Impact with Your Story - Giving Voice to Your Story

10 Tips to Help You Make an Impact with Your Story - Giving Voice to Your Story | Current Updates | Scoop.it

"To truly give voice to your story in a way that feels right for yourself and your business, you need the following ingredients which if you’ll notice, these tips can also be adapted to help you live a more fulfilling and happier life:"


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Karen Dietz's curator insight, December 19, 2012 3:21 PM

I LOVE this list -- because it is totally different than what you might expect from yet another article with a storytelling list!


Here the author Dorit Sasson focuses on YOUR relationship with the story you want to tell -- and how to get emotionally clear about it before you ever tell it.


Now why in the heck is this important? Because stories are all about conveying emotion and engaging emotions along the way to delivering a key message and meaning.


But if you are not clear about your emotional connection to the story, chances are you will flop when sharing it. You won't connect to your audience. 


So go grab this list. Check off what you can. Work on what you need to. Get way better at storytelling.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Fibers of Storytelling (and Not Sucking)--Is Your Biz Ready for Storytelling?

Fibers of Storytelling (and Not Sucking)--Is Your Biz Ready for Storytelling? | Current Updates | Scoop.it
Brady Josephson: Fibers of Storytelling (and Not Sucking)Huffington Post (blog)Mitch Joel calls this doing justice to your brand narrative. Scott Stratten says this is being awesome, not unawesome.

Via Karen Dietz
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Karen Dietz's curator insight, December 18, 2012 12:31 PM

What kind of a foundation does your business (for profit or nonprofit) need in order for your storytelling to really work?


According to this article, it's 4 things: like doing great work and proving it. And demonstrating a love of customers/donors/supporters.


Makes sense to me. What the article is saying is that businesses have to be able to walk their talk. Alignment between the stories they tell and how the business actually operates is critical for believability and authenticity.


So before you get on the storytelling bandwagon, make sure you are really ready to start the process by doing an internal check first.


Then go for it! Happy storytelling....


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Why your social media plan needs gurus and storytellers

Why your social media plan needs gurus and storytellers | Current Updates | Scoop.it

"I’m a storyteller, not a strategist

Anytime I get on the phone with a business who wants to hire me to do some social media work and they ask me about, analysis, measurement tools and anything that has to do with numbers I tell them “I’m an Indian person who is lousy at math. Contrary to popular belief we’re not all good with numbers.” My strength is the ability to tell great stories, and create content. Does that mean I’m useless? Absolutely not … and it’s because there is a digital divide emerging."

 

I love the core message of this post -- for business success hire both a strategiest AND a storyteller!

 

Why? Because you will receive the best of both worlds. Not only will you identify and execute (hopefully) an winning social media strategy, you will also learn how to tell your business stories effectively in different social media channels. Yeah!

 

Go read the article for more info on why this marriage makes so much sense.

 

Thanks fellow curator Gregg Morris @greggvm for finding this article!

 

Here's the original link: http://www.businessesgrow.com/2012/11/21/why-your-social-media-plan-needs-gurus-and-storytellers/ 

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


Via Gregg Morris, Karen Dietz
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How alternative storytelling can help impact project evaluation

How alternative storytelling can help impact project evaluation | Current Updates | Scoop.it
Using digital technology to tell stories can help charities with impact assessment, says Kieron Kirkland...

 

Using stories to evaluate results? Quantitatively??!! You bet!!

Here is a fabulous article after my quantitative heart.

 

The author Kieron Kirkland talks about how the organization, Nominet Trust, worked with the org story company Cognitive Edge to capture stories and then have the story authors rank what their stories are about on a scale.

 

Once the story was captured, there were several types of scales the storytellers ranked their stories on -- generating big data!

 

See -- storytelling and evaluation can be done effectively if constructed properly.

 

This article goes hand-in-hand with newer qualitative evaluation processes for arts-based techniques (like storytelling) talked about in one of my favorite books, Method Meets Art; Arts-Based Research Practice by Patricia Leavy (2009).

 

If you struggle to connect stories about your projects to quantifiable results, then run to read this article. 

 

Having helped organizations articulate measures so they can see progress, the first critical area to tackle are which measures are going to be used that are the most meaningful, given the project's objectives. 

 

This article will give you several ideas for how to get started.

 

Enjoy!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Sandra V. Barbosa's comment, November 5, 2012 10:17 PM
I'm Brazilian. I'm English teacher. Follow me. Thanks.