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7 Tips to Beautiful PowerPoint -- Or how to tell compelling biz stories with PPT

Short talk about presentations given at Startup Dynamo, a workshop held by Startup@Singapore NUS using the Learn Startup Methodology. My segment was on Present

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Linda Dougherty's curator insight, October 12, 2013 7:14 AM

Have started showing students during Google presentation tutorials how to outline their presentations like they always do with those bulleted lines on the slides.  Then take those sentences, change them into titles, and put one title on each slide. Select one image per slide. If needed, add URL links. Add the works cited for the image in tiny print at the bottom of the slide. Move those outlined bulleted points to the note section or toss into a document to print out for a group presenetation.

 

No more slides crowded with text and 4 images! No more students sleeping in the classroom while their classmates read from the Smartboard.

Susan Kay Daniels's curator insight, January 13, 6:30 AM

This is a PowerPoint presentation that would have sent my former employers into shock. They had no imagination whatsoever. However, Eugene Cheng clearly has wonderful artistic skills and knows how to present them. In addition, he clearly has a nice budget to work with. These kind of beautiful graphics don't come at low price. I thoroughly enjoyed glancing through this presentation and plan to use it as inspiration for future projects.

 

Warmly,

Susan Daniels

http://goldenstarsocial.com

 

Louise Robinson-Lay's curator insight, January 16, 10:28 PM

While beautiful Powerpoint may seem like an oxymoron  this slideshow proves it is possible.

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More Effective B2B Content Marketing with Storytelling, Positioning & Personas

More Effective B2B Content Marketing with Storytelling, Positioning & Personas | Current Updates | Scoop.it
Free B2B buyer persona development tool Just as every B2B company stakes a claim to a market position, each of them has a story to share. The challenge is

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Karen Dietz's curator insight, January 21, 2013 9:47 AM

I think this article is a bit disjointed and confusing, but I scooped it anyway because of 2 pieces:

  1. The free B2B buyer persona development tool.
  2. The end of the article where the author talks about the 6 mistakes B2B marketers make when telling stories.


Buyer personas are not mentioned in the article, but go grab the free tool.


The list of mistakes is right on. I also like the insights in the section on Story Drivers where author Lee Oden talks about consistency and keeping stories fresh.


There may be other tips and insights you glean as you read the article plus the comments. For me, maybe I just need more coffee today to get my neurons firing!


Let me know your take-aways.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Three Elements of Great Communication, According to Aristotle

Three Elements of Great Communication, According to Aristotle | Current Updates | Scoop.it
The first master of the art believed in ethos, pathos, and logos.

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Karen Dietz's curator insight, January 18, 2013 10:19 AM

Aristotle and his criteria for effective storytelling still rock after all these years!


This article is a great re-cap of ethos, pathos, and logos. Miss any one of these and you are toast.


The author Scott Edinger's explainations of these are very clear and concise. Pay attention to these 3 elements and for sure you will be a better communicator and storyteller.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

ozziegontang's curator insight, January 20, 2013 2:28 AM

This is what I shared:

 

Enjoyed reading your article. 

 

Wanted to share a quote from my mentor,  Lee Thayer.  In the opening chapter of his book “Communication!: A Radically new Approach to Life’s Most Perplexing Problem” he shared:-----

 

 “…what “communicates” is the interpretation that someone makes of a happening, a situation, an image, or an utterance. A person may be listening to you. But what that person is hearing is not what you said, but her own interpretation of what you may (or may not) have said. All of the actual consequences of any communication encounter flow from the interpretations that people make of things. That may or may not be what was intended. But the power player in any communication situation is the “receiver,” not the “sender.”-----

 

“…Never mistake your interpretation for reality. Just know that you have to live with the consequences of how you, and others, interpret things.   What “communicates’” is whatever a person pays attention to and however she interprets it. You do not control her interpretations, nor does she control yours. That’s how the process works. If you have a different conception of the process, you may want to consider this one. It has far fewer bumps in the road, fewer problems.”-----

 

 

The 9 or 10 books Lee’s written in the past  5 or 6 years contain the seminal ideas he’s been sharing on Communication, Leadership and  high performance organizations for the past 45 years.  And most people have never heard of him.

Karen Dietz's comment, January 21, 2013 10:08 AM
Wonderful comments Ozzie and I agree completely. When I teach MBA students in business communication the entire class is an experience of this. We are always in a state of conveying and refining meaning and living with the interpretations of others. We can experience alignment in meaning, but it takes work. It can be especially difficult when interpretations remain different despite all our efforts. In the end, I think effective communication is the best self-development tool we have around!
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For B2B Marketers, Building Relationships Trumps Blanket Approach - Story & Marketing

For B2B Marketers, Building Relationships Trumps Blanket Approach - Story & Marketing | Current Updates | Scoop.it
Content marketing is moving up the chain in importance for marketers, and that holds especially true for those in the B2B space.

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Karen Dietz's curator insight, January 16, 2013 9:15 AM

OK -- here's another back-end approach to why storytelling is critical in business2business (B2B) sales and where companies can leverage stories for maximum value.


Yes, we know that sharing stories is the best process a business can use for creating relationships.


This study show how to use those stories (see the second chart):

Creating content based on specific business needs and solutions comes out on top. 74% of respondents say they create content based on these. So focus your storytelling here!


The rest of the chart is just as helpful. Here are a few:

  1. Craft your stories specific to industries or company types you are targeting.
  2. Create product descriptions in the form of stories.
  3. Develop buyer personas and then tailor your stories to them.


The third chart explains the respondents long-term online marketing strategy -- and this mirrors the points above.


Now here is the kicker: over 50% of B2B marketers said they didn't really know who they were targeting, or who they could sell to. LOL -- some days I feel the same! If you find yourself in that place, you are in good company. 


The take away is to keep figuring these 2 pieces out as you fine-tune your marketing and your stories -- they do inform each other.


Overall, there is great information here to help you market better with stories in 2013.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Storytelling: How to Captivate Your Prospects and Grow ... - Word Chef

Storytelling: How to Captivate Your Prospects and Grow ... - Word Chef | Current Updates | Scoop.it
You had a mix of news reporters, government, big and small businesses, native populations and a nonprofit (Greenpeace). Most of these characters would normally be opposed to working with the others. But in this case, they eventually saw ...

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Karen Dietz's curator insight, January 3, 2013 10:19 AM

I really really like the questions this author asks as you are creating or honing your biz stories. They are right on -- and the answers will bring depth and quality to your stories. Which are very desirable things these days.


This is a quick piece but with lots to think about. The questions are fun -- they will get you thinking differently about the stories you are crafting, or will help you rework your current stories to give more meaning and staying power.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

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Does your business have a compelling future story to share? - Seven Story Learning

Does your business have a compelling future story to share? - Seven Story Learning | Current Updates | Scoop.it

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Karen Dietz's curator insight, January 2, 2013 1:26 PM

Yes! Here is a category of business story that is very powerful, yet frequently overlooked.


A future story is critical to have in your repertoire of biz stories -- because they help guide behavior as my colleague and author of this post, Andrew Nemiccolo, points out.


Even more, future stories keep you and your customers focused on what you are creating together -- where the sum is greater than the individual parts. We all want to be part of something bigger that is doing good in the world. 


So tap into this desire, find your future story and start telling it. To get you started, Nemiccolo has included some questions that can lead you to your future story that is both authentic and engaging


I'll include my own here too: "What do your customers want to become? In what ways does your business connect with that?"


I look forward to hearing your Future Stories!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

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The About Us Page in a Social World - Tell Your Story

The About Us Page in a Social World - Tell Your Story | Current Updates | Scoop.it
Since my column about the Power of the About Us page (remember 2006 when MySpace was really popular) was written, not a week goes by that I don’t receive a comment about it.

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Karen Dietz's curator insight, December 27, 2012 10:31 AM

Hey folks -- if there is just one small thing you can do to prep for more business in 2013, it's upgrading your About Page on your website.


I really like the point the author, Bryan Eisenberg, makes -- "'About Us' is often the most neglected page on any website; if the page exists at all. It can put a human face on an otherwise technical, dry, and impersonal website. Properly written, it can provide some serious buying resolve to certain customer segments."


To help you get your story skills revved up to tackle this project, Eisenberg asks several really awesome questions at the end of the article. I know these will get those wheels turning in your brain.


And don't forget to give yourself time for several iterations. I just updated my year-old LinkedIn profile. My focus was on integrating several different aspects of my career and this time, it just came flowing out as a narrative that I now really like.


But trust me -- it took time to ask and answer to myself the same kind of questions posed in this article.


Am I done? No way. I realize I can change and update my About Me narrative as I need to. That is the beauty of storytelling -- our stories shift and change as we do. Our work as storytellers -- particularly in business -- is to remain authentic, engaging, and uplifting.


So what story(ies) are you going to be sharing in 2013 to grow your business?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Alessio Manca's comment, December 27, 2012 10:34 AM
You Poet! :)
Karen Dietz's comment, December 27, 2012 12:24 PM
LOL -- yes, at heart! Enjoy the day :)
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A Brand Shift for 2013: From Aspiration To Inspiration--The Role of Story

A Brand Shift for 2013: From Aspiration To Inspiration--The Role of Story | Current Updates | Scoop.it
It’s tempting to look at pop culture for insight into the zeitgeist, and it’s hard to look at pop culture without seeing a lot of Zombies. This may well not be a coincidence.

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Karen Dietz's curator insight, December 19, 2012 11:51 AM

This article by Alan Snitow goes right along with the other article I curated today on Anthrocapitalism. 


Here Snitow talks about the massive shifts in consumer attitudes/behaviors that are creating shifts in marketing and branding.


The author suggests that one of these huge shifts is away from 'aspiration' marketing, where consumers aspire to buy their way into a better life, to 'inspiration' marketing. Inspiration marketing is focused less on what companies can give, and more on what consumers themselves can achieve. In other words, making customers the hero of the story.


But there is more here to the discussion and I encourage you to read the article. It's not that long and makes great points.


Even better, Snitow shares short videos of companies who have moved from aspirational to inspirational marketing. Perhaps this is what your business needs to do.


And once again, I wonder about the influence of storytelling. Of course stories fit exceedingly well into inspirational marketing.


Yet how much has the awareness, education in, and experiences with stories shaping the conversation and this movement? Maybe it is more of a chicken-and-egg syndrome.


In any event, I find it fascinating that this article and the one on anthrocapitalism show up on the same day but from different sources. And on the same day I received an email newsletter talking about how businesses are now in a post-Demming-process era and now in the era of valueing people in business. And the business was re-defining all of its work to meet this new direction. 


Well, certainly these discussions about the value of people over profits in business have been around for years. Only time will tell if trend watchers are actually seeing shifts that will stick, or if we are all just spitting into the wind again.


How will you show up in 2013? Your thoughts?


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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How to Keep Your Audience Interested by Writing Long-Term Story Arcs

How to Keep Your Audience Interested by Writing Long-Term Story Arcs | Current Updates | Scoop.it
You know it, I know it, and even if you're as cynical as I am about shiny marketing fads, you probably realize that our lives ultimately revolve around stor

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Karen Dietz's curator insight, December 16, 2012 4:36 PM

This article goes hand-in-hand with another post I curated a few days about about sequencing content.


The author here, Georgina Laidlaw, talks about creating long-term story arcs for your content.


Yes! Great idea! Basically, Laidlaw talks about how a story arc works, and then how to generate content along a story arc over a period of time. Think a long period of time.


She also gives plenty of examples and links to other articles. So there are lots of resources here to dig into.


Laidlaw also mentions how to leverage this kind of content with cross-promotion and spin-offs -- which is different from sequencing stories. Between the two articles I've curated there is lots of food for thought.


As we all get ready for 2013, planning your content around long-term story arcs, along with sequencing your stories will help drive engagement.

Margaret Doyle's curator insight, December 17, 2012 2:45 PM

I've been telling my clients this for a long time, nicely explained here why the long story format works in digital media and why it's important to invest in it. 

Karen Dietz's comment, January 16, 2013 10:15 AM
I agree Margaret! Long form storytelling definitely has a place in the marketing/storytelling mix. My apologies for not responding sooner! I didn't receive a notice about your comment. Have a great day.
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What kinds of local stories drive engagement? The results of an NPR Facebook experiment

What kinds of local stories drive engagement? The results of an NPR Facebook experiment | Current Updates | Scoop.it
Not every story has the same capacity to connect with an audience on social media. Enter the land of Topical Buzzers, Curiosity Stimulators, and Feel-Good Smilers.

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Karen Dietz's curator insight, December 14, 2012 2:27 PM

If part of your branding is connected to your local place, then are there additional kinds of stories you should be adding to your biz story mix?


Absoslutely! And here's the list based on an National Public Radio Facebook experiment. 


Now this may not be the most sophisticated research ever conducted, but frankly, we need all the help we can get generating ideas for stories for blogs, articles, presentations, and the like. So I'll take ideas where I can get them!


And before we go much further, let's ask this question: who wouldn't benefit from stories about your local geographic area into the mix???


My answer? no one. That means everyone could benefit from this post!


So can you add stories that explain more about your 'place'? How about 'curiosity stimulators' regarding your location? Or 'topical buzzers'?


There are 9 types of stories explained here in this article and I know you will get ideas from reading it.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Jeff Domansky's curator insight, December 14, 2012 6:19 PM

Karen Dietz shares in excellent analysis and the NPR experiment is well worth reading.

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98 Magazine Secrets for Keeping Your Blog & Content Fresh--Story Ideas!

98 Magazine Secrets for Keeping Your Blog & Content Fresh--Story Ideas! | Current Updates | Scoop.it
Tweet One of the best methods of content marketing is to publish valuable content on your business blog. But how do you write about the same topic over and over again while keeping your articles  f...

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Karen Dietz's curator insight, December 12, 2012 4:56 PM

Hey folks -- need some new ideas for biz stories? Well here is a whopper of a list. Surely you wil find some gems here that you haven't thought of before.


Not all 96 will work for stories. Like polls, horoscopes, trend watching, and shopping steals. But the outcomes could be stories!


Anyway, as we are all planning our content and biz storytelling for the next year, this is a treasure trove of possibilities for you. 


Have fun exploring and getting inspired!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Oakville Deals's curator insight, December 14, 2012 9:55 AM

Tell a story

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Building Stories by Chris Ware – review

Building Stories by Chris Ware – review | Current Updates | Scoop.it
Chris Ware's innovative book-in-a-box lays bare the everyday misery of home life, writes Rachel Cooke

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Karen Dietz's curator insight, December 11, 2012 11:28 AM

With that depressing lead-in to this review of Chris Ware's new book, I hesitated to curate it. But the construction of the book itself is so intriguing that I decided, "What the heck."


And how does this remotely connect to business storytelling? Here's why:


I think what Ware did is quite a unique twist on storytelling -- he's definitely pushing the envelope in how to engage with stories and create new meanings from how a person engages with his work. That in and of itself is cool to know about.


And your biz stories could be thought of -- maybe even organized and delivered -- in a similar way. Our biz stories are a collection, a set, of stories that interact with each other in different times and in different ways. When I am with one client, I may select several stories to tell. When I am with a different client, I may repeat some of those stories and add/subtract others. So biz storytelling is best thought of as fluid.


And in enterprises, sets of stories can be arranged and rearranged in infinite combinations.


So what if we could convey our biz stories like Ware has done? It certainly is intriguing to think about!


On another note -- since the holidays are coming, this also could be a really cool gift. It's pricey -- and last I checked it was on back-order from Amazon. But if you are looking for a gift that is really different, this could be for you!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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7 Ways to Fascinate Your Readers and Build a Hugely Loyal Following

7 Ways to Fascinate Your Readers and Build a Hugely Loyal Following | Current Updates | Scoop.it

Are you spellbinding?
Let’s be honest.
It’s a huuuuge challenge.
Probably the biggest challenge each blogger faces.


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Hélène Brevet's comment, December 10, 2012 7:03 AM
Very insightful. Thanks for sharing Karen!
Karen Dietz's comment, December 11, 2012 9:39 AM
My pleasure Helene and glad you liked it! Have an awesome week :)
Markose Abraham's curator insight, December 11, 2012 4:54 PM

Loyal following required

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How to turn every sales person into a top story-teller

How to turn every sales person into a top story-teller | Current Updates | Scoop.it
Top Sellers are Great Storytellers: A simple framework for harnessing the power of anecdotesWhat sets top sales people apart?

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Karen Dietz's curator insight, January 24, 2013 3:54 PM

Here is a niftly article that not only talks about the importance of storytelling in sales to boost the bottom line, but also includes a formula, and a free downloadable template.


Yeah!


The formula is pretty good. The only issue I have with it is that it still positions the company -- not the customer -- as the hero. We know that for max effectiveness, we want to make the customer the hero.


It is a subtle but important change -- because if the customer is the hero, your prospect will see themselves as the next potential hero. And your next customer. That is a good thing.


So how would you shift the formula given? In section 3, instead of saying "Working with their [key sponsor’s role], we helped them implement [brief description of our key capabilities] that allowed them to [brief description of benefits]" try this:


"Working with their [key sponsor’s role], our client was able to use our [brief description of our key capabilities]. As a result [share what THEY were able to accomplish] that allowed them to [brief description of benefits]."


That is only one suggestion. How else would you rewrite the formula to make the customer the hero of the story?


There are other good insights here and don't forget to download the free template!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Edna Campos's curator insight, February 1, 2013 1:27 PM

Muy buen articulo..

Trumans's curator insight, February 10, 2013 2:49 PM

The human psyche is tuned in to story telling - that's why books, songs, movies and TV are so popular - everyone loves a story. The best thing you can do in business is to know your story and then share it in a continuously enthralling way.... a la Coca Cola...

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Make It Visual – “Story-Boarding” the Story of Your Fully Engaged ...

Make It Visual – “Story-Boarding” the Story of Your Fully Engaged ... | Current Updates | Scoop.it
Company's live a never-ending story: I've got to re-engage my teams. They have that story because of a never-ending problem. No, two: Engagement wears.

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Karen Dietz's comment, January 21, 2013 10:05 AM
Thank you Brad!
Brad Tollefson's comment, January 21, 2013 12:52 PM
Thank you! Karen
Oakville Deals's curator insight, January 22, 2013 8:29 AM

Reasons why story telling works so well. Good article.

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4 Businesses Leveraging Storytelling With Images | Social Media ...

4 Businesses Leveraging Storytelling With Images | Social Media ... | Current Updates | Scoop.it
The good news is that visual storytelling isn't a high-cost strategy. Consumers aren't looking for the highest-quality visual content. Consumers want stories told in a visual way that encourage, engage, enlighten and entertain.

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Jeff Domansky's comment, January 17, 2013 2:15 PM
So true Brian and if we can keep"marketing's" hands off, we can win ;-)
Jeff Domansky's comment, January 17, 2013 2:16 PM
Karen, totally agree on visuals. On voice, quality gear is critical after a great story of course.
Karen Dietz's comment, January 17, 2013 2:34 PM
Yeah, the right audio gear is critical for sure. LOL on keeping marketing's hands off! Sooooooo true :)
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3 Storytelling Tips From “Breaking Bad” Creator Vince Gilligan for Biz Stories

3 Storytelling Tips From “Breaking Bad” Creator Vince Gilligan for Biz Stories | Current Updates | Scoop.it
During our recent chat with Breaking Bad creator Vince Gilligan on subject of the fifth and final season of the show, he illuminated several storytelling principles that have helped make the series such a success.

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Karen Dietz's curator insight, January 13, 2013 11:53 AM

Here's a quick article that reminds us to craft or keep our stories fresh by using 3 principles:

  1. Know your characters well
  2. Make it your mission to surprise
  3. Embrace curveballs


So what does this mean for busines storytelling?

  1. The more you know your customers, the better off your storytelling will be -- because you will be connecting with their needs, desires, and aspirations.
  2. Surprise and novelty are critical to any story -- don't forget to add these elements to keep your audiences engaged or you will end up boring and undifferentiated in the marketplace.
  3. Embrace curveballs -- well As Gilligan says, being open to change and constant discovery yields results. That's because as you and your customers change, so your stories need to change also.


There are other insights to this short piece for you to enjoy on this Sunday afternoon.


Many thanks to fellow curator Giuseppe Mauriello for sending me this post!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Ron McIntyre's curator insight, January 16, 2013 8:14 AM

Interesting ideas that may even apply to the business environment.

Karen Dietz's comment, January 16, 2013 8:42 AM
Yes Ron, I think the article does go way beyond storytelling. Which is perfect -- because a business's storytelling needs to align with your values and activities. Considering these 3 principles could help that alignment.
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More than 3.5 million page views for New York Times’ ‘Snow Fall’ feature

More than 3.5 million page views for New York Times’ ‘Snow Fall’ feature | Current Updates | Scoop.it

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Monica S Mcfeeters's curator insight, January 2, 2013 7:38 PM

I curated this earlier the day "Snow Fall" came out. Those of you that didn't read /view Snow Fall then need to take some time an experience this as so many of us already have done. The uses of this full blow media story telling feast in Education or just plain self development and life long learning will be amazing. Anyone interested in teaching anything should be aware of this multifaceted story telling and information sharing leap.

Monica S Mcfeeters's curator insight, January 2, 2013 7:39 PM

I curated this earlier the day "Snow Fall" came out. Those of you that didn't read /view Snow Fall then need to take some time an experience this as so many of us already have done. The uses of this full blow media story telling feast in Education or just plain self development and life long learning will be amazing. Anyone interested in teaching anything should be aware of this multifaceted story telling and information sharing leap.

Karen Dietz's comment, January 7, 2013 1:56 PM
Thanks for your comment Monica and so glad you curated it also. Yes, it is a very powerful story in and of itself, and its implications are far reaching for any kind of knowledge transfer.
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Improve your Targeting and Tell a Story By Creating Buyer Personas

Improve your Targeting and Tell a Story By Creating Buyer Personas | Current Updates | Scoop.it
Tips on creating buyer personas to improve your marketing strategy and content marketing development.

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Karen Dietz's curator insight, December 27, 2012 10:53 AM

Here is a niftly how-to article on creating Personas by Dayna Rothman in order to target your marketing efforts and be more successful.


What is the connection to storytelling? Well.....Personas are not stories. But they are the characters for your stories. Personas are the research you do to create compelling characters -- for your stories. They are who your stories are about, and who they are targeted to.


Personas clearly help you identify your audience. Effective storytelling relies on knowing who your audience is in order for the stories to connect with them.


At some point in your business, creating Personas is both helpful and an important activity to do.


I like the suggestions in this article for how to do the research to create your Personas, the number to build (no more than 3 please), and the #1 mistake people make when generating their Personas.


This article is not very long, but it does have lots of good tips. What I like to do when creating Personas, or updating mine, is to create a collage for each. It is much more fun and creates a visual record of each that my website and graphic design folks can use.


Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Mercor's curator insight, December 28, 2012 12:30 AM

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10 Tips to Help You Make an Impact with Your Story - Giving Voice to Your Story

10 Tips to Help You Make an Impact with Your Story - Giving Voice to Your Story | Current Updates | Scoop.it

"To truly give voice to your story in a way that feels right for yourself and your business, you need the following ingredients which if you’ll notice, these tips can also be adapted to help you live a more fulfilling and happier life:"


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Karen Dietz's curator insight, December 19, 2012 12:21 PM

I LOVE this list -- because it is totally different than what you might expect from yet another article with a storytelling list!


Here the author Dorit Sasson focuses on YOUR relationship with the story you want to tell -- and how to get emotionally clear about it before you ever tell it.


Now why in the heck is this important? Because stories are all about conveying emotion and engaging emotions along the way to delivering a key message and meaning.


But if you are not clear about your emotional connection to the story, chances are you will flop when sharing it. You won't connect to your audience. 


So go grab this list. Check off what you can. Work on what you need to. Get way better at storytelling.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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8 Ways to Tell Your Company's Story

8 Ways to Tell Your Company's Story | Current Updates | Scoop.it
In search of content marketing inspiration, I found the SlideShare production: How to Tell Your Company's Story: 8 Questions to Get You Startedby Ann Handley from Marketing Profs. Did the ...

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Karen Dietz's curator insight, December 18, 2012 10:04 AM

I think the questions posed here to help you figure out your business stories are just terrific. There are 8 of them and will really get you thinking about your business, what makes you unique, and the stories you could possibly tell.


Even if your business or organization (for profit or nonprofit), these questions are important to ask. So how would you answer these questions?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Parker Donat's curator insight, December 18, 2012 11:43 AM

Many companies don't know where to start when it comes to storytelling. Especially, B2B companies. There is a good way to start and that is asking the right questions. And what a better way than to be ask questions geared toward the underutilized marketing tool of storytelling. 

Karen Dietz's comment, January 16, 2013 10:13 AM
I so agree Parker! Many thanks for your comment. My apologies for not responding sooner. There's a glitch in the program here where I am unaware when someone posts a comment. And yes, success is all about asking the right questions!
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The Power of Sequenced Content & Social Media for B2B Lead Generation -- Think Stories!

The Power of Sequenced Content & Social Media for B2B Lead Generation -- Think Stories! | Current Updates | Scoop.it
As a business journalist, I looked forward to information from a handful of specific sources each quarter. In fact, my quarterly e-commerce reports would wait

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Karen Dietz's curator insight, December 14, 2012 2:46 PM

Yeah -- what a great reminder! Craft your biz stories as sequenced content!


Better yet, plan a content campaign of sequential articles with a narrative arc.


Or serialize a narrative over several posts!


That is where my mind went after reading this article. Now the author here is really just talking about creating a series of posts over time all on the same topic that work together.


But my storytelling mind said "Woah! There is a lot more here that could be done." 


So this article presents a great idea -- but doesn't go quite far enough for all us biz storytellers. Yet it is still worth curating and reading because of all the tips and points it does make.


Dig in (it's not long), get the interesting stats showing how sequenced content gets results, and start connecting the stories together in a series of articles/blog posts, etc!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Karen Dietz's comment, December 15, 2012 10:52 AM
Thank you Beth for re-scooping this! And LOL, I see we both scooped the local stories piece from NPR. Great minds think alike!
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Create Slides People Will Remember - & that support storytelling

Create Slides People Will Remember - & that support storytelling | Current Updates | Scoop.it
Nancy Duarte, author of the HBR Guide to Persuasive Presentations, explains how to avoid PowerPoint hell. For examples of great and not-so-great slides, see Nancy's blog post, Do Your Slides Pass the Glance Test?

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Karen Dietz's curator insight, December 14, 2012 11:16 AM

Here is a quick but power packed video from Nancy Duarte on creating a PowerPoint presentation that really works.


Forget what you've already been taught -- follow Nancy's advice on how to structure and deliver your presentation.


And better yet, her methods totally support effective storytelling. For example, when you share a story, who needs bullet points??!! Nancy says don't even bother with a slide.


Go Nancy! Enjoy these tips from a pro.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

MBA Women International's curator insight, December 16, 2012 10:39 AM

Critical content for all of us building brand, momentum and professionalism!

MBA Women International's curator insight, December 16, 2012 10:40 AM

Great stuff - read this and change your behavior

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Dumb ways to die: A brilliant way to deliver a message - LeadingCompany

Dumb ways to die: A brilliant way to deliver a message - LeadingCompany | Current Updates | Scoop.it
Dumb ways to die: A brilliant way to deliver a messageLeadingCompanyGabrielle Dolan is a global thought leader in business storytelling and an expert in making good presenters inspiring.

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Karen Dietz's curator insight, December 11, 2012 11:47 AM

Latest update 06/23/13: the video has been viewed over 50 million times, and has just received Grand Prix honors at Cannes! So pay attention here :)

LOL -- I am laughing and now have today's ear worm to deal with from the song on this video!


What an ingenious 3 minute video. Here's the link: http://www.youtube.com/watch?v=-9S267XXvuo


Now the point I really like that Gabrielle Dolan, the author of this blog post makes, is this: the transporation authority spent the bulk of the time in this video building an emotional connection to the audience before it ever delivers its message. 


And that is exactly what we should be doing with our biz storytelling, as Dolin also says. I agree.


While the video isn't a story, it does contain a great lesson for us all as we continue to hone our storytelling skills.


Enjoy the video!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Enid Baines's curator insight, December 12, 2012 4:31 AM

Clever marketing, catchy tune.

Enid Baines's curator insight, January 13, 2013 2:23 PM

Clever video. Now if I could just get rid of the ear worm. Here's the link to the video:

http://www.youtube.com/watch?v=IJNR2EpS0jw

 

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The Business Impact of Human Emotions

The Business Impact of Human Emotions | Current Updates | Scoop.it
Emotions play a far greater role in business outcomes than many executives grasp. In this interview, a Gallup expert talks about the impact of applied behavioral economics in the marketplace.

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Karen Dietz's curator insight, December 11, 2012 11:12 AM

I am seeing more and more articles on why paying attention to human emotions in business is becoming more and more critical.


And of course, for biz stories to work, emotions must be conveyed in order to connect emotionally to your listeners.


In this article, Ed Boyle from Gallup shares why classical economic theory does not work well today, and why pay attention to human emotions does. As he says, "O'Boyle: As technology and other avenues for connecting with customers continue to evolve, we believe that a person serving another person is still the biggest area of untapped potential for all companies. It's a concept we call HumanSigma, which emphasizes the importance of the employee-customer encounter."


Ah ha! This just goes to prove my point that the highest leverage point in biz storytelling is face-to-face interactions where stories are shared orally -- and coming from a place of service. But of course, it goes way beyond the employee-customer encounter. It is also part of leadership and marketing.


And it is also not just about broadcasting a message -- it's about reciprical storytelling.


Enjoy this unique perspective on emotions and business economics. 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Markose Abraham's curator insight, December 11, 2012 4:53 PM

Emotions do play an important part.