Current Updates
Follow
Find tag "socialchange"
7.6K views | +0 today
Your new post is loading...
Your new post is loading...
Rescooped by Dona Chakraborty from Just Story It! Biz Storytelling
Scoop.it!

Ethical Storysharing: My Words, Not My Story : Video For Change

Ethical Storysharing: My Words, Not My Story : Video For Change | Current Updates | Scoop.it
Our colleague Aspen Baker with Exhale shares her experiences and views on ethical #storytelling. http://t.co/lW8xz3BM #digitalstorytelling

Via Karen Dietz
more...
Karen Dietz's curator insight, January 4, 2013 1:15 PM

Now here is a very powerful article about how a story, once it leaves our lips, can be co-opted, changed, and used to divide -- all counter to the original message of the story.


Truly there are significant ethics involved in story sharing -- especially for nonprofits, and with for-profit businesses also. 


Many social issues are emotionally charged. That's the case here where the topic is abortion. Same with guns, drugs, violence, hunger, etc.


Look beyond the abortion topic here and really hear the message about story sharing ethics.


When nonprofits share the stories of those they serve -- or highlight a social problem -- ethics become critically important.


When businesses share employee or customer stories and do not pay attention to the ethics of story sharing, they are in for a backlash.


To download a free ethical guide for storytelling, go to my website at http://www.juststoryit.com/story-resources.htm and scroll down the page to download #5


Be an ethical story sharer. Do the right thing.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

Monica S Mcfeeters's curator insight, January 5, 2013 10:21 AM

Sharing stories, listening, while allowing others to express how they see things is a powerfully connective tool we so often forget. 

Karen Dietz's comment, January 7, 2013 4:52 PM
That is so true Monica! I love playing with listening activities so I can be more aware of my surroundings, and more aware of what people are really trying to tell me. And of course marketing without listening is just broadcasting, which won't take you very far!
Rescooped by Dona Chakraborty from Just Story It! Biz Storytelling
Scoop.it!

Digital storytelling: How to tell a story that stands out in the digital age?

Digital storytelling: How to tell a story that stands out in the digital age? | Current Updates | Scoop.it

"So, how do you tell a story in the digital age that stands out, captures people’s attention and gets them to act, engage with your institution? My favourite story for quite some time now and one I’ve been showing in workshops around the world is the story of the Troy public library."


Ok -- the author here isn't writing anything revolutionary. So you can skim the text. But watch the 2.5 minute video! It's the reason I selected this piece.

 

The video is brilliant -- and a perfect example of how story triggers can make a difference in social causes and social cause marketing.

 

The video is about a library. It is controversial. Now I am a big fan of libraries so I was rooting for it (my personal bias). And the video itself is a really good example of a digital story.

 

I say 'story triggers' because the library used story elements and metaphors that sparked stories within the viewer's/reader's brains. The library did not actually tell a full-blown story yet the public reaction was immediate and powerful.

 

Go watch the video! Then share what you think.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
more...
No comment yet.
Rescooped by Dona Chakraborty from Just Story It! Biz Storytelling
Scoop.it!

How Storytelling Can Address the Complex and Intertwining Issues of Modern Society

How Storytelling Can Address the Complex and Intertwining Issues of Modern Society | Current Updates | Scoop.it
How Storytelling Can Address the Complex and Intertwining Issues of Modern Society

Via Karen Dietz
more...
Karen Dietz's curator insight, December 27, 2012 2:57 PM

Business can be complex. Leadership can be complex. Certainly our culture and society is complex.


This article gets us thinking -- and includes some fabulous advice -- about how storytelling can help us wade through complex issues, make better decisions, and find a path forward.


Today. Right now. As 2013 approaches, let's continue to use stories well, to help grow and excel, instead of to diminish others.


There are wise and uplifting words in this piece and steps to take. Let's go this route. Happy New Year everyone.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

SPY INDIA's comment, December 28, 2012 11:38 PM
http://www.scoop.it/u/vimlesh-kumar#curatedTopicsTabSelected
DPG plc's curator insight, December 30, 2012 6:49 AM

Stories are how people learn....