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Rescooped by Dona Chakraborty from Just Story It Biz Storytelling
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More Effective B2B Content Marketing with Storytelling, Positioning & Personas

More Effective B2B Content Marketing with Storytelling, Positioning & Personas | Current Updates | Scoop.it
Free B2B buyer persona development tool Just as every B2B company stakes a claim to a market position, each of them has a story to share. The challenge is

Via Karen Dietz
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Karen Dietz's curator insight, January 21, 2013 12:47 PM

I think this article is a bit disjointed and confusing, but I scooped it anyway because of 2 pieces:

  1. The free B2B buyer persona development tool.
  2. The end of the article where the author talks about the 6 mistakes B2B marketers make when telling stories.


Buyer personas are not mentioned in the article, but go grab the free tool.


The list of mistakes is right on. I also like the insights in the section on Story Drivers where author Lee Oden talks about consistency and keeping stories fresh.


There may be other tips and insights you glean as you read the article plus the comments. For me, maybe I just need more coffee today to get my neurons firing!


Let me know your take-aways.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Rescooped by Dona Chakraborty from Just Story It Biz Storytelling
Scoop.it!

Improve your Targeting and Tell a Story By Creating Buyer Personas

Improve your Targeting and Tell a Story By Creating Buyer Personas | Current Updates | Scoop.it
Tips on creating buyer personas to improve your marketing strategy and content marketing development.

Via Karen Dietz
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Karen Dietz's curator insight, December 27, 2012 1:53 PM

Here is a niftly how-to article on creating Personas by Dayna Rothman in order to target your marketing efforts and be more successful.


What is the connection to storytelling? Well.....Personas are not stories. But they are the characters for your stories. Personas are the research you do to create compelling characters -- for your stories. They are who your stories are about, and who they are targeted to.


Personas clearly help you identify your audience. Effective storytelling relies on knowing who your audience is in order for the stories to connect with them.


At some point in your business, creating Personas is both helpful and an important activity to do.


I like the suggestions in this article for how to do the research to create your Personas, the number to build (no more than 3 please), and the #1 mistake people make when generating their Personas.


This article is not very long, but it does have lots of good tips. What I like to do when creating Personas, or updating mine, is to create a collage for each. It is much more fun and creates a visual record of each that my website and graphic design folks can use.


Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Mercor's curator insight, December 28, 2012 3:30 AM

Scooped by Karen Dietz onto Just Story It