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Rescooped by Dona Chakraborty from Just Story It Biz Storytelling
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The Future of Storytelling Techniques

The Future of Storytelling Techniques | Current Updates | Scoop.it

"I am always interested in the science behind storytelling. What makes it such an effective part of our social being and communications?"


Via Karen Dietz
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Jane Garcia's curator insight, January 22, 2013 10:19 PM

It stimulates my curiosity.

ozziegontang's curator insight, January 25, 2013 1:35 AM

Excellent video rescooped from Karen Dietz's site on Storytelling

Karen Dietz's comment, January 25, 2013 6:17 PM
Thanks Jeff, Jane & Ozzie!
Rescooped by Dona Chakraborty from Just Story It Biz Storytelling
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Neuroscience proves stories trump facts -- free download

Neuroscience proves stories trump facts -- free download | Current Updates | Scoop.it

"So, if people are more likely to respond to a story, why do salespeople try to persuade customers with facts and figures?"

 

Hey folks -- if you want a quick and easy-to-digest post (and free download) of the neuroscience of storytelling, then go grab this article and mini e-book.

 

Author Michael Harris has put all the salient material together for us. It's perfect for trainings and workshops.

 

There are times when you audience does want facts. Just know that the order goes story first, facts second. That way you'll avoid endless debates, as Michael also points out.

 

If you want to dig into this topic more deeply, then read Kendall Haven's book Story Proof for all of the specific studies on storytelling and the brain.

 

Enjoy the rest of your day!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;

 

www.ennovate.co.in


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Rescooped by Dona Chakraborty from Just Story It Biz Storytelling
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The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains

The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains | Current Updates | Scoop.it
A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof.

Via Karen Dietz
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Karen Dietz's curator insight, December 7, 2012 7:16 PM

Hey folks -- what a great article that talk about how dramatically the brain changes when it is engage with a story. It is terrific information for when you want to explain the power of storytelling and why it works so powerfully in communication.


Tips for working with stories include exchange giving suggestions for telling stories with others; how to write more persuasively using stories; and a reminder to boil down the complex into the simple via stories.


This post is a nice piece and will come in handy -- either to explain storytelling or to stimulate ideas for how to work with stories in your marketing. Keep it around!


Thanks go to my friend and story colleague Patti Christiansen for finding this article and sending it to me! 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it