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Rescooped by Dona Chakraborty from Just Story It! Biz Storytelling
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The About Us Page in a Social World - Tell Your Story

The About Us Page in a Social World - Tell Your Story | Current Updates | Scoop.it
Since my column about the Power of the About Us page (remember 2006 when MySpace was really popular) was written, not a week goes by that I don’t receive a comment about it.

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Karen Dietz's curator insight, December 27, 2012 1:31 PM

Hey folks -- if there is just one small thing you can do to prep for more business in 2013, it's upgrading your About Page on your website.


I really like the point the author, Bryan Eisenberg, makes -- "'About Us' is often the most neglected page on any website; if the page exists at all. It can put a human face on an otherwise technical, dry, and impersonal website. Properly written, it can provide some serious buying resolve to certain customer segments."


To help you get your story skills revved up to tackle this project, Eisenberg asks several really awesome questions at the end of the article. I know these will get those wheels turning in your brain.


And don't forget to give yourself time for several iterations. I just updated my year-old LinkedIn profile. My focus was on integrating several different aspects of my career and this time, it just came flowing out as a narrative that I now really like.


But trust me -- it took time to ask and answer to myself the same kind of questions posed in this article.


Am I done? No way. I realize I can change and update my About Me narrative as I need to. That is the beauty of storytelling -- our stories shift and change as we do. Our work as storytellers -- particularly in business -- is to remain authentic, engaging, and uplifting.


So what story(ies) are you going to be sharing in 2013 to grow your business?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Alessio Manca's comment, December 27, 2012 1:34 PM
You Poet! :)
Karen Dietz's comment, December 27, 2012 3:24 PM
LOL -- yes, at heart! Enjoy the day :)
Rescooped by Dona Chakraborty from Just Story It! Biz Storytelling
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Tell Stories & You'll Boost Sales (Because of How Human Brains Are Wired)

Tell Stories & You'll Boost Sales (Because of How Human Brains Are Wired) | Current Updates | Scoop.it

"Storytelling appeals to how the brain processes information. Here's five ways to make that work for your business. (Business Storytelling: Do you tell stories about your company and products to appeal to customers?"

 

Hey folks -- while the how-to tips are nothing new, what I do like about this post is the example the author, Geil Browning, shares about her business Founding Story (one of the core stories every business needs to tell). She tells it in an engaging way, you can experience the difference it makes when she's talking with clients about the 'why' behind her business.

 

Yeah! I always like really good examples to share with you. And I am sure that Geil's sales do increase because she is willing to tell this story.

 

So try it out! Geil's story should give you some good ideas for how to get started and craft your story.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Rescooped by Dona Chakraborty from Just Story It! Biz Storytelling
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Top 5 Articles for Creating Storied 'About' Pages

Top 5 Articles for Creating Storied 'About' Pages | Current Updates | Scoop.it

Based on my work with clients and the content I curate on business storytelling, figuring out how to write you 'About Page' effectively is hard to do.

 

Here's my latest blog post on creating 'About' pages on your website. Here are the top 5 articles I could find on creating storied bios for websites.

 

With the volume of material I curate, it is sometimes hard to find the best articles on any given topic. So I thought I would make it easy for you when you are wrestling with, or upgrading, your website.

 

I hope these help you!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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