Current trends in Social Media
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Le top des sites de crowdfunding en France | SFR

Le top des sites de crowdfunding en France | SFR | Current trends in Social Media | Scoop.it
Réaliser votre premier court-métrage, monter un projet solidaire, ouvrir une épicerie de proximité… vous fourmillez d’idées mais manquez de moyen ? La finance participative est là pour vous.

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Current trends in Social Media
Latest news and trends on social media
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Rescooped by Victoire Molard from Gouvernance web - Quelles stratégies web ?
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Les médias sociaux, négligés des directeurs marketing des grands groupes ? | L'Atelier: Disruptive innovation

Les médias sociaux, négligés des directeurs marketing des grands groupes ? | L'Atelier: Disruptive innovation | Current trends in Social Media | Scoop.it
Aux Etats-Unis, seul un responsable marketing sur cinq des cents plus grandes entreprises serait présent sur les réseaux.

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21 Business Blogging Tips From the Pros | Social Media Examiner

21 Business Blogging Tips From the Pros | Social Media Examiner | Current trends in Social Media | Scoop.it

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Rhonda White's curator insight, March 20, 2013 3:55 PM

21 Business blogging tips worth bookmarking for a monthly review!

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Facebook Sees Increase In 'Mobile Only' Members — Today's Ad Brief

Facebook Sees Increase In 'Mobile Only' Members — Today's Ad Brief | Current trends in Social Media | Scoop.it
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7 Tips to Optimize Your Social Media Content Strategy for a Global Audience

7 Tips to Optimize Your Social Media Content Strategy for a Global Audience | Current trends in Social Media | Scoop.it

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Social media may be 'free' but it sure costs alot to manage - ZDNet

Social media may be 'free' but it sure costs alot to manage - ZDNet | Current trends in Social Media | Scoop.it
Social media may be 'free' but it sure costs alot to manageZDNetSocial media marketing is referenced often as an especially cost-effective tool for small businesses.
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Comment contacter des bloggers pour faire le buzz ?

Comment contacter des bloggers pour faire le buzz ? | Current trends in Social Media | Scoop.it
Qui dit buzz dit approche de " bloggers influents " pour tenter de les faire parler de votre startup. Comment les repérer et les contacter ? Quelles sont les erreurs à éviter et les précautions à prendre ?
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Le top des sites de crowdfunding en France | SFR

Le top des sites de crowdfunding en France | SFR | Current trends in Social Media | Scoop.it
Réaliser votre premier court-métrage, monter un projet solidaire, ouvrir une épicerie de proximité… vous fourmillez d’idées mais manquez de moyen ? La finance participative est là pour vous.

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How To Build A Trustworthy Website | KISSmetrics

How To Build A Trustworthy Website | KISSmetrics | Current trends in Social Media | Scoop.it

Excerpted from article:

Every online business wants to increase sales. In an effort to do so, companies will offer promotions, create social media contests, and advertise their brand. All of these campaigns are good, but there’s one less common way that not many people think about that can help reach this goal: building a trustworthy website that consists of two components: reputation and security.

 

Reputation means providing visitors with assurance that your business is a reputable brand, that your customers will get their orders on time, and that you stand behind your products.

 

Security means providing users with a guarantee that your website is secure. We’ll go through some techniques that you can implement to ensure visitor security.

 

 


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Que deviennent les pure players de l'information ? - FrenchWeb.fr

Que deviennent les pure players de l'information ? - FrenchWeb.fr | Current trends in Social Media | Scoop.it
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[Infographic]: The ROI of Social Media

[Infographic]: The ROI of Social Media | Current trends in Social Media | Scoop.it
Is social media marketing effective? That’s the question being asked as more and more businesses are investing in increasing amounts of social media marketing.  With no standard means of measurement, there’s a wide variety of goals and metrics used...
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The 3 Worst Ways to Use Social Media to Grow Your Business (And What You Should Do Instead) | Social Media Today

The 3 Worst Ways to Use Social Media to Grow Your Business (And What You Should Do Instead) | Social Media Today | Current trends in Social Media | Scoop.it
New media has changed the way we interact and communicate.To understand and adapt to these changes, "social media experts" popped up to help organization's evolve their marketing communications accordingly.
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Facebook Dominates Referral Traffic To Retail Sites; Pinterest Users Spend More (infographic)

Facebook Dominates Referral Traffic To Retail Sites; Pinterest Users Spend More (infographic) | Current trends in Social Media | Scoop.it

Key findings from the study by RichRelevanceinclude:

 

Facebook was by far the dominant social media source of shopping sessions, at 85.8 percent, followed by Pinterest at 11.3 percent, and Twitter at 2.9 percent. Shoppers who arrived at retail pages via Facebook viewed nearly seven pages per visit, compared with slightly more than four for Pinterest and under three for Twitter. In terms of converting these visits into sales, Facebook once again led, with a 2.63 percent conversion rate, followed by Twitter at 1.09 percent, and Pinterest at 0.93 percent. However, users driven to retail sites by Pinterest spent far more money, with an average order value of $168.83, far exceeding $94.70 for Facebook and $70.84 for Twitter.
Via Brian Yanish - MarketingHits.com
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Branding in the Age of Social Business Why Employees Should – and Do – Own Your Brand

Branding in the Age of Social Business Why Employees Should – and Do – Own Your Brand | Current trends in Social Media | Scoop.it

Brands have no choice but to rethink their approach to social engagement in today’s digital bazaar. Brand engagement doesn’t begin at a brand’s front door, but rather it ignites behind its firewalls. One fascinating aspect of social business is its ability to fuse internal collaboration and communication together in order to make a company’s brand trajectory soar.

 

Social business is just getting started. With the rapid rise of social and collaborative technologies, businesses are just beginning to harness its power of influence. Whether you’re a small business or a large one, the size of your company doesn’t matter in the world of social media. Customer engagement is not driven by how many people you employ, but by how well those employees communicate your brand’s message.


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Social Media is a lot like Sex

...it's true.


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Facebook Advertising: The Fundamentals for Small-Business Owners - Entrepreneur

Facebook Advertising: The Fundamentals for Small-Business Owners - Entrepreneur | Current trends in Social Media | Scoop.it
EntrepreneurFacebook Advertising: The Fundamentals for Small-Business OwnersEntrepreneurIn their book, Ultimate Guide to Facebook Advertising: How to Access 600 Million Customers in 10 Minutes, authors Perry Marshall and Thomas Meloche detail the...
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10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers | Current trends in Social Media | Scoop.it

According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website.

 


Via Ivo Nový, John van den Brink, Brian Yanish - MarketingHits.com
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[#AtelierFW] - 6 choses à savoir sur les RP à l'ère des médias sociaux

[#AtelierFW] - 6 choses à savoir sur les RP à l'ère des médias sociaux | Current trends in Social Media | Scoop.it
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le blog professionnel, formidable outil de communication web! | Écrire Pour le Web

le blog professionnel, formidable outil de communication web! | Écrire Pour le Web | Current trends in Social Media | Scoop.it
gratuit et facile d'utilisation, le blog corporate a plein d'atouts. Découvrez pourquoi il doit faire partie de votre stratégie de communication web!
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100 acteurs du numérique défendent 4 mesures économiques pour ...

100 acteurs du numérique défendent 4 mesures économiques pour ... | Current trends in Social Media | Scoop.it
Ce statut donnerait accès au financement des fonds de capital-risque dédiés à l'innovation (FCPI, …), ainsi qu'à une exonération des charges patronales sur les chercheurs, concepteurs, designers, techniciens, chefs de ...

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3 aspects (trop souvent) ignorés de la réputation digitale - Marketing Professionnel

3 aspects (trop souvent) ignorés de la réputation digitale - Marketing Professionnel | Current trends in Social Media | Scoop.it
Le traditionnel schéma émission d’un message (pub, communiqué, jeu, tweet …) => mesure du résultat est cassé. Le Web l’a rendu obsolète lorsque sont apparus de canaux permettant à presque tous les catégories professionnelles et sociodémographiques de s’informer directement sur presque tous les aspects des entreprises et de leurs produits.

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[Infographie] Les chiffres clés du recrutement social en France | FrenchWeb.fr

[Infographie] Les chiffres clés du recrutement social en France | FrenchWeb.fr | Current trends in Social Media | Scoop.it
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Top 10 TED Talks For Video And Animation Creatives | Wooshii Blog

Top 10 TED Talks For Video And Animation Creatives | Wooshii Blog | Current trends in Social Media | Scoop.it
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How To Perform A Social Audit (Infographic) | Business 2 Community

How To Perform A Social Audit (Infographic) | Business 2 Community | Current trends in Social Media | Scoop.it
When thinking about social media strategy creation, where should a marketer start?
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The 50 Most Creative Brand Pages On Facebook

The 50 Most Creative Brand Pages On Facebook | Current trends in Social Media | Scoop.it
With so many brands out there on Facebook, everyone has a different way of using the medium. Some do it brilliantly while others not so much.
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Réseau social d'entreprise : quel avenir pour les français ?

Réseau social d'entreprise : quel avenir pour les français ? | Current trends in Social Media | Scoop.it
Le rachat de Yammer par Microsoft pour 1,2 milliard de dollars révèle le potentiel financier du marché des RSE. La coexistence de plusieurs réseaux sociaux internes dans l'entreprise pourrait sauver les éditeurs hexagonaux.

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