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Excel Blog - Public preview of project codename “GeoFlow” for Excel delivers 3D data visualization and storytelling

Excel Blog - Public preview of project codename “GeoFlow” for Excel delivers 3D data visualization and storytelling | Current Marketing Topics | Scoop.it

With GeoFlow, you can:

Map Data: Plot more than one million rows of data from an Excel workbook, including the Excel Data Model or PowerPivot, in 3D on Bing maps. Choose from columns, heat maps, and bubble visualizations.Discover Insights: Discover new insights by seeing your data in geographic space and seeing time-stamped data change over time. Annotate or compare data in a few clicks.Share Stories: Capture "scenes" and build cinematic, guided "tours" that can be shared broadly, engaging audiences like never before.


Via siobhan-o-flynn
Christina McCale's insight:

Here's the next evolution in charting! Boring pie charts or bar charts... beware... Better data visualization can help you tell an even more compelling story!

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blogbrevity's curator insight, April 21, 2013 8:00 AM

"GeoFlow originated in Microsoft Research, evolving out of the successful WorldWide Telescope project for scientific and academic communities to explore large volumes of astronomical and geological data."

luiy's curator insight, April 22, 2013 4:57 AM

With GeoFlow, you can:

Map Data: Plot more than one million rows of data from an Excel workbook, including the Excel Data Model or PowerPivot, in 3D on Bing maps. Choose from columns, heat maps, and bubble visualizations.Discover Insights: Discover new insights by seeing your data in geographic space and seeing time-stamped data change over time. Annotate or compare data in a few clicks.Share Stories: Capture "scenes" and build cinematic, guided "tours" that can be shared broadly, engaging audiences like never before.
David W. Deeds's curator insight, May 11, 2013 7:17 AM

I might actually use Excel again! 

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The Simple Science of Facebook Engagement

The Simple Science of Facebook Engagement | Current Marketing Topics | Scoop.it
Here's the inside scoop on applying some scientific method to building a Facebook following.
Christina McCale's insight:

Struggling to make Facebook work for  you? Check out this infogrx from Amex. Using images, really short posts (80 characters), emoticons, and asking users to write captions for your photos, share tips, photos or quotes are the best ways to boost FB engagement.

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2013 State of Inbound Marketing

2013 State of Inbound Marketing | Current Marketing Topics | Scoop.it
HubSpot’s 2013 State of Inbound Marketing Report is the most comprehensive review of the inbound marketing industry. Download the full report here.
Christina McCale's insight:

Take a peak at some of the latest stats from IBmkt reports from Hubspot. Some really cool data included re: social media and the importance of mobile. If you are thinking through your marketing plans - this is not to be missed.

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Vivienne Westwood Designs Sustainable Flight Attendent Uniforms [Video] - PSFK

Vivienne Westwood Designs Sustainable Flight Attendent Uniforms [Video] - PSFK | Current Marketing Topics | Scoop.it
New line for Virgin Atlantic will will be made from plastic bottles with Closed Loop Recycling in mind.
Christina McCale's insight:

Part of marketing is rethinking how we even create products. Gotta give Vivienne Westwood and Virgin Air credit for coming up with gorgeous uniforms that are recycled/earth friendly!

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preparing-for-the-next-gen-worker-is-your-organization-ready

preparing-for-the-next-gen-worker-is-your-organization-ready | Current Marketing Topics | Scoop.it
With the emergence of more social and collaborative ways of working, organizations need to amend their hiring, onboarding and employee engagement practices, and fast, if they want to remain viable in the 21st century.
Christina McCale's insight:

I adore these points... while none of these comments are entirely new, the time of reckoning is finally coming where businesses start to realize work is WHAT YOU DO... not where you work.

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Generation X and the Narrowing Career Path

Generation X and the Narrowing Career Path | Current Marketing Topics | Scoop.it
Melissa, a talented Gen X'er, is given a promotion that puts her in direct contention for a key senior spot. Although her Boomer colleagues are offering their congratulations, Melissa finds herself feeling vaguely uneasy.
Christina McCale's insight:

Ok Genx'ers.... Take a gander at the attached article.. how do you feel about what Harvard says about this generation? Some of it seems spot on (not liking to be lumped together; don't assume, etc etc)  At the same time, ...?

 

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The Advanced Guide to Content Marketing

The Advanced Guide to Content Marketing | Current Marketing Topics | Scoop.it
You already know that content marketing is the new SEO, but how do you do it? There are a lot of guides on the Internet that talk about it, but no one break
Christina McCale's insight:

Neil provides a crash course for content marketing -- litterally from beginning to end. And that it's FREE? what a guy! 

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The Imminent Shift from Social to Digital Engagement - Brian Solis

The Imminent Shift from Social to Digital Engagement - Brian Solis | Current Marketing Topics | Scoop.it
Christina McCale's insight:

Brian Solis shares what service marketers have intuitively known: that the experience the customer gets with the customer service rep needs to be similar to their experience with the installer and similar to their experience when they open their bill. It's all about ONE brand - ONE experience, regardless of the platform or product that's being sold or experienced. But in today's organizations - far too many firms take a fragmented approach - with  different departments managing social media, product marketing, web, and quite litterally with no ONE organization owning content marketing at all in most cases. 

 

How are your companies addressing these challenges?

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Wait A Minute Makers: Before Agencies Can "Make Things” They Need To Create “Makeable Ideas”

Wait A Minute Makers: Before Agencies Can "Make Things” They Need To Create “Makeable Ideas” | Current Marketing Topics | Scoop.it
It’s an ever-increasing refrain--agencies need to make things.
Christina McCale's insight:

Absolutely - Agencies have to fundamentally change if they want to fundamentally influence their customers and the market. In a day and age where people can publish their own next best seller, send a video viral, become a world wide recognized citizen journalist, Ad Agencies can't just be about "ideas" -- we all have ideas. They have to be about "more" -- the question is - what is the "more"? And will "more" be different for each agency?

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Top 40 Vines Chosen in Tribeca Film Festival's #6SecFilms Contest

Top 40 Vines Chosen in Tribeca Film Festival's #6SecFilms Contest | Current Marketing Topics | Scoop.it
Tribeca Film Festival challenged people to use Twitter's Vine app to create six-second films — with a "beginning, middle and end." Here are the finalists.
Christina McCale's insight:

I didn't think it was possible to tell a whole story in 6 seconds... these guys all proved me wrong! Check out their creativity!

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Organizing Your Department for Content Marketing: Strategic Requirements

Organizing Your Department for Content Marketing: Strategic Requirements | Current Marketing Topics | Scoop.it
Research by the Altimeter Group, published this week, finds that brands are challenged with organizing themselves around content marketing. Apply these key takeaways to your organizational challen...
Christina McCale's insight:

Content marketing is the buzz word for marketers everywhere - but how do you structure an organization around such a broad reaching area. This research, coupled with insights from CMI can help any organization put their arms around how a content marketing department can or should look.

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9 Questions to Help You Prioritize Content Creation [Template]

9 Questions to Help You Prioritize Content Creation [Template] | Current Marketing Topics | Scoop.it
Even if you take the "less is more" approach to content marketing, you still may struggle to keep up with demand. Use this 9-question form throughout your organization to flesh out and prioritize c...
Christina McCale's insight:

There seems to be a never ending flow of requests for good content. Alot of sites talk about editorial calendars or types of content -- but few address the real - in the trenches - issues of the day to day content manager who is getting more demands for content than he or she can possible do all at once. Check out this simple template!

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How to Build a Content Marketing Machine: Part I - Business 2 Community

How to Build a Content Marketing Machine: Part I - Business 2 Community | Current Marketing Topics | Scoop.it
Business 2 Community
How to Build a Content Marketing Machine: Part I
Business 2 Community
Content marketing is the new darling of Internet Marketers. After years of trial and errors marketers have at...
Christina McCale's insight:

If you haven't jumped on the Content Marketing Bandwagon (first - shame on you); second - check out this article (might I also suggest Ann Handley's book Content Rules?)

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Top 5 Content Marketing Resources

Top 5 Content Marketing Resources | Current Marketing Topics | Scoop.it
Content Marketing resources that can help even the smallest of marketing departments start developing content without breaking their back or the bank.
Christina McCale's insight:

Who doesn't need more content resources (and if you don't, please don't tell me....) ... Fact is, most of us are constantly scrambling to keep a good schedule of great material on an ongoing basis. Here's a few sources to keep in mind.

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Twitter Advertising: Twitter and Compete study: How Tweets influence B2B tech audiences

Twitter Advertising: Twitter and Compete study: How Tweets influence B2B tech audiences | Current Marketing Topics | Scoop.it
Share and discover what’s happening right now, anywhere in the world.
Christina McCale's insight:

Super study re: how Twitter can influence the B2B sales process. Decision makers use twitter to learn more, to do research. It increases site traffic, influences brand consideration and drives leads. 

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Smartphone Skinny Jeans Created With Today's Tech In Mind [Video] - PSFK

Smartphone Skinny Jeans Created With Today's Tech In Mind [Video] - PSFK | Current Marketing Topics | Scoop.it
I/O Denim has introduced a line of pants with a special pocket that makes it extremely easy to access your device.
Christina McCale's insight:

Given that most people are never more than a few feet from their cell phones, it was only  a matter of time before the fashion  industry started adapting clothing to accommodate "man's new best friend."  

 

I have to admit - it is a lot sleeker than sticking your phone in the other usual pockets... but I have to wonder just how secure it is or if it could fall out more easily.

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What Do Employees Want? Learning Now: Infographic - Tammy Erickson Associates - Building Intelligent Organizations

What Do Employees Want? Learning Now: Infographic - Tammy Erickson Associates - Building Intelligent Organizations | Current Marketing Topics | Scoop.it
Read more about What Do Employees Want? Learning Now: Infographic at Tammy Erickson Associates - Building Intelligent Organizations
Christina McCale's insight:

As the next generations become more fully entrenched in the workforce, how organizations communicate, how we share, and how we learn will have to change. I love the quote here... that in the future, an organization without a social network will be like today's organization without phones. ;-)

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Influential Marketing Blog

Influential Marketing Blog | Current Marketing Topics | Scoop.it
Christina McCale's insight:

Rohit raises an excellent point: while the corporate (THE movie voice) may be the one we all rememeber, what is more compelling? As Rohit shares - it's often the very personal interviews with the movie's actors, behind the scenes, etc.  How can you take a page from the movies and let your own "stars" talk? give your audience a "behind the scenes view" -- rather than your usual "corporate movie voice?"

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The Rise of the New Contract Worker

The Rise of the New Contract Worker | Current Marketing Topics | Scoop.it
Why more people are choosing temporary employment over full-time work.
Christina McCale's insight:

No doubt about it - contract workers, contingency workers, temps... whatever you call the role, it's here to stay. Some hate this notion (ie: it's the evil corporation taking advantage of employees who have no other choice) and some love it, getting to pick and choose who they work for -- looking at building a body of work rather than a series of employers. 

 

Regardless of which side of the fence you are on, more and more of business is going to begin looking more like the movie industry where groups or teams come together, work intensely on a project, and then move on.

 

How do you feel about this evolution in business?

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Why Facebook is blue: The science of colors in marketing - - The Buffer Blog

Why Facebook is blue: The science of colors in marketing - - The Buffer Blog | Current Marketing Topics | Scoop.it
How do colors affect us when we buy things? The latest research reveals the science of colors in marketing and how to use it for your advantage:
Christina McCale's insight:

Some simplistic - yet interesting - rationale as to why certain colors were chosen for certain companies (gotta love the Facebook/Zuckerberg reason). The use of color is an amazing influence on marketing -- any good marketer will always be looking to learn more about it. ;-)

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Influential Marketing Blog

Influential Marketing Blog | Current Marketing Topics | Scoop.it
Christina McCale's insight:

I adore Rohit. And he doesn't have to agree with me for me to adore him. His commentary about "big data" however echoes what I've long asked: what's the point of "big data" unless you are ready to really think about what that data is telling you - or apply it in new and exciting ways to really SOLVE BUSINESS PROBLEMS? 

 

More is not always better. ;-)

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To Create The Future Of Brand Identity, Ideo Looks Inward

To Create The Future Of Brand Identity, Ideo Looks Inward | Current Marketing Topics | Scoop.it
On March 25, the designers at each of Ideo’s 11 international offices put their other projects aside and spent the day thinking about Ideo.
Christina McCale's insight:

Outstanding Question!  In a day and age of customized messaging, Ideo is asking THE question - how to market or present themselves in the appropriate context. Using the Ideo analogy - when you are going to a funeral, you wear one outfit; when you're going to the clubs you wear something different. They call it intent... I like another term they used better - context appropriateness.... which means at your core value - you're still the same you. But when the time calls for it, you can be silly or serious, daring or demanding.  How will your brands change to reflect your own customers' needs at that moment?

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Five Top Takeaways from Tribeca Film Institute’s Interactive Day | POV Blog | PBS

Five Top Takeaways from Tribeca Film Institute’s Interactive Day | POV Blog | PBS | Current Marketing Topics | Scoop.it
Liz Nord provides five major takeaways from Tribeca Film Institute's 2013 Interactive Day, providing insights for filmmakers who are exploring the digital space for storytelling.
Christina McCale's insight:

If you're interested in Content Marketing (and who isn't these days) we can always learn from some interesting places - in this case from our film maker friends! Check out the 5 big takeaways we can all learn to do better as story tellers.

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7 Secrets to Writing Top-Notch Blog Posts About Boring Topics | Heidi Cohen

7 Secrets to Writing Top-Notch Blog Posts About Boring Topics | Heidi Cohen | Current Marketing Topics | Scoop.it
Boredom is in the eyes of the beholder. Your blogging doesn't arouse your reader’s interest. While you want to believe your tedious topic is the reason for their yawns, the fact is that they’re just not that into your dull content.
Christina McCale's insight:

If you have never read Heidi Cohen's work - you're missing out. Where a lot of bloggers are happy meals (in terms of serious, nurishing brain food) Heidi's work is always a 5 course meal!  Her comments about creating articles that are visually engaging (don't forget white space!), with a human voice that connects with your readers about the things they care about can never be said enough.

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Seth's Blog: Committing to a cycle of honest communication

Seth's Blog: Committing to a cycle of honest communication | Current Marketing Topics | Scoop.it
Is there any better way to start a business partnership? Any partnership? If you're unable to have substantial conversations with your boss and co-workers, go get some professional help. It's not personal, it's business.
Christina McCale's insight:

How many people fear saying what's really going on in their organization for fear of losing their jobs? Probably more than we'd like to admit. If we really say we value employees, and if we really say we want to be continuously improving, then we have to (as Seth says) commit to honest communication - even when it's hard.

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3 Content Marketing Tools You Can Use for FREE | Strength In Business | Marketing Strategy Plan | Website Marketing Plan

3 Content Marketing Tools You Can Use for FREE | Strength In Business | Marketing Strategy Plan | Website Marketing Plan | Current Marketing Topics | Scoop.it
How often do you monitor the worldwide web for new and relevant content? Are you looking for free content marketing tools to become more efficient in creating and promoting niche relevant topics?
Christina McCale's insight:

Need more sources for content marketing? Check a few of these out!

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