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Transmédia à la française : la rentrée des séries interactives
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Bonnie Wertheim: "In the new short film BXBY, director Quentin Cherrier, a French photographer, re-imagines the relationship between movies and GIFs entirely, merging the two to create the first-ever "clif" ("clip" and "GIF")"
Christine Erickson: "Experiencing a little Viner's block lately? Consider switching up your game a bit, with these 11 creative types of Vine video."
I love that there is a tanomy already!
Are you using Vine yet?
Wonder how you might use these in a 48 Hr Film Project context?
The world's two largest online video services - Netflix and YouTube - accounted for half of all Internet traffic in North America in the year to date, according to US firm Sandvine, a provider of deep packet inspection and network management tools.
Les études essayant d’établir la corrélation entre les audiences télé et l’activité sur les réseaux sociaux sont nombreuses et contradictoires. Deux écoles, deix résultats d’études différents. La...
Prometheus, the latest film from Ridley Scott has arrived on Blu-ray. This isn't really news but one notable addition to the release is a second screen app that provides an interactive and immersiv...
Démonstration en vidéo de Google Gravity, un easter egg (fonctionnalité cachée). Tous les éléments de l'interface Google tombent en bas de l'écran sous l'eff...
Power to the Pixel was held in London for the 6th year in a row, showing the world of media production that transmedia is more than a trend: it is a logic of production and an marketing strategy that fits the needs of our global media world....
...Fictional narrative lends itself very well to the idea of cross-media development: first do the viral campaign, then build your community online, release the film and then elongate the life of your film with a game… so it can appear more flexible to this multiple packaging strategy- and maybe fictional producers are more used to think in terms of profits and life-cycles… And yet, Power to the Pixel is here to prove us that things are not so clear, and that a possible transmedia strategy is to mix fiction and factual under a unique umbrella, craftfully using different languages for different purposes . Four out of ten presentations this year were linked to factual content. Although a documentary film might not have always been the core proposition of such projects, some factual elements always seemed to be part of the mix.
This is for example the case of the soon to be launched iPad version of the War Horse book (a Touch Press & Illuminations & Egmont Press collaboration out on the 11th of November) where the core proposition is a book, but the interactive enhancement includes a timeline that allows the reader to link the story of the book with the day to day events that happened in the real world. Matching fiction (the story of the horse) with factual (what happened in the real world during the time of the story) becomes a clever educational hook to be used by teachers at school. Not incidentally, this new proposition has high chances to increase both the sells of the book and of the iPad version, making War Horse a must have for innovative teachers that do not see the book as a stand alone anymore. The film, the play and the iPad are more than mere translations of the original story: they potentially are ways to learn history, compassion, courage through a storyworld. And the iPad here is what makes the linking between factual and fiction fluid and fun: interactive tools are relational at their core and transmedia might just be about creating bridges in archipelagos .
The second thing that I have noticed this year is that films might not be the cash makers anymore. The viral campaign that preceded The Blair Witch Project in 1999 (often cited as a pioneer of transmedia) was meant to create a curiosity phenomenon so that the film would be a success. More than ten years after, the film element is not always crucial to the transmedia proposition....
We hand-pick the web's best videos about the creative process from some of the world's most talented creative minds.
I stumbled upon this the other day and couldn't wait to share it with you. And I thought Friday would be a great day so you can have a totally inspiring weekend!
I've watched all of these videos and they are awesome. And each one is different. Each has its own unique message/messages about creativity, art, life, and work. Fabulous!
These are keepers and I've added them to my 'favorites' on YouTube so I can go back and dip into them whenever I need a lift.
I hope you enjoy them as much as I do and take away lots of good stuff to incorporate into daily living!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;
Interactive: Mapping the World's Friendships
Technology bridges distance and borders. Individuals today can keep in touch with their friends and family in completely new ways — regardless of where they live. We explored these internatio...
L'un des débats qui agitent le petit cercle des amateurs et spécialistes de bande dessinée numérique est la question du « standard ».
Un article sur la stratégie Transmedia de Hunger Games, côté production officiel, et côté production de fans.
Sunny Side of the Doc le rendez-vous international de tous les professionnels du documentaire, lance un appel à projets transmedia
Ulysse et les personnages de l’Odyssée d’Homère utilisaient peu les réseaux sociaux numériques, mais Pedro J.
"Et si c’est important, c’est parce que ce travail révèle que l’histoire est fondée sur certains faits ou en tout cas sur certaines relations réelles, et que certains des personnages d’Homère ont peut-être vraiment existé... Des travaux archéologiques ont déjà montré que certains événements de L’Odyssée d’Ulysse s’étaient probablement déroulés."
Quand votre fond d'écran est utilisé comme un média ! Quoi de plus désagréable que de voir sur une plage sale ?
De plus en plus de séries adaptent leurs univers aux social games présents sur Facebook et Twitter. Une stratégie marketing basée sur l'interactivité avec les spectateurs.
Vivez la première expérience interactive autour d’une série policière, sur france2.fr, en direct et en synchronisation avec la diffusion TV.
À l'occasion du grand retour de la pièce Théâtre sans animaux de Jean-Michel Ribes, vivez une expérience inédite de théâtre enrichi.
Are video games art? They sure are, but they are also design, and a design approach is what we chose for this new foray into this universe. The games are selected as outstanding examples of interaction design—a field that MoMA has already explored and collected extensively, and one of the most important and oft-discussed expressions of contemporary design creativity.
And, for the counter argument, you might like to check out Jonathan Jones' blog post: Sorry MoMA, video games are not art over at The Guardian.
For all its good intentions, the environmental movement has historically been plagued by aesthetic ineptitude.
TREATING STORY AS SOFTWARE New Media ProducingBuilding Storyworlds: the art, craft & biz of storytelling in 21cClass 2 9.19.12Columbia University...
Remember when we said that Google Glass needed Gucci and Prada to reinvent its tech as cool?
Alison Flood: Fantasy author is offering readers the chance to watch her novel taking shape, word by word, on a Google document...
Facilitating creation of the user’s cognitive map of a transmedia narrative makes it significantly easier to navigate between story elements...
mödern cøuple - Le webdoc qui ne fait pas dans la layette
Devenir PARENT, ça vous chamboule un HOMME, ça vous transforme une FEMME. Dans leur vie, plus rien ne ressemble aux catalogues de mobilier suédois.