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Great Durham based Bronto becomes official email marketing tool for Cure Cancer Starter.
Thank You BrontoDurham based Bronto, the friendly dinosaur, today became the official email-marketing provider for CureCancerStarter.org (http://www.curecancerstarter.org ). I love Bronto's intelligent design and massive power. "Power" to an email marketer means the ability to create automated email lifecycle management. If you read, "automated email life cycle management" as a pain you aren't far off. Email is a ballet of TIME, TOOL and CONTENT. When a website has great personas, the archetypes that define their list, and a powerful almost predictive analytics tool such as Bronto great things happen. The reason a POWERFUL yet easy to use tool such as Bronto matters is email needs to form to its audience. What is relevant for you may not be for me. The problem is email's amazing profit margins erode if your personas are too small. Segments are the other way great email marketers help customers feel like they know them. If you are a "multi-buyer" of designer shoes, for example, they shouldn't show you junk. If you are a junk buy you shouldn't see $500 designer shoes (unless on close out). Used to be email-marketing teams could "Batch and Blast" sending the same email to everyone. If you were to attempt that kind of spam today you would wear your list out fast and possible incur the wrath of angry customers complaining on every board from here to the equator. As the web becomes more social and mobile email is changing fast. Open rates are down and many customers use mobile devices to curate their laptops and desktops (since it is easier to cut junk email out of a mobile device). If your email marketing doesn't look GREAT on mobile and isn't split into highly relevant personas and segments good luck with that. This is where Bronto comes in. We will use Bronto to set up "nested what if" conditions. If you donate to Leukemia and said you would like to hear about breast cancer too we will know how to arrange your emails. This is the trick to great email marketing. You develop a TON of creative and then use logic to determine who sees what. If that sounds like How Entropy Is Creating Web 3.0 Right Under Our Noses (http://scenttrail.blogspot.com/2012/11/how-entropy-is-creating-web-30-right.html) you win a cookie! Email marketing is a great analogy for where the web as a whole is headed. Develop creative and the logic to determine what will fire when. If that sounds like the friendly dinosaur is sitting in the catbird seat (to painfully mix metaphors) I agree. Cure Cancer Starter will use Bronto to change the world. We appreciate their courage, generosity and willingness to help one cancer survivor help 14M other Americans living with cancer today. Rock on Bronto, Rock on!
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About Cure Cancer StarterCure Cancer Starter is a crowdfunding website bringing cancer researchers together with cancer patients their friends and family one one mission - CURE CANCER.
Created by cancer survivoir, entrepreneur and Internet marketer Marty Smith with help from UNC Lineberger Cancer Center, The Duke Cancer Institute, Univeristy of Wisconsin Carbone Cancer Center, Roswell Park Cancer Instiute and the City of Hope Cure Cancer Starter launches July 2013. Please LIKE Cure Cancer Starter on Facebook. http://www.facebook.com/CureCancerStarter WATCH a video of Marty on CCS Missionhttp://www.curecancerstarter.org
Share the Love, Cure Cancer I am in the fight of my life. Yes I have cancer, but this fight is to create CureCancerStarter.org, our crowdfunding platform for cancer research. Over my head? You bet. Drowning? Sure, but combining two things I love - paying back those who've helped save my life by creating a platform to help fund cancer research and playing with these magical Internet marketing Lego blocks. If you have a moment today, please LIKE Cure Cancer Starter on Facebook: http://www.facebook.com/CureCancerStarter AND tell your friends that the coolest thing since sliced bread is being created by a crazy team of dedicated developers, artists and cancer survivors. AND you can help in 3 ways: 1. LIKE Cure Cancer Starter on Facebook (gets the Google juice flowing) & Follow @CureCancerStart on Twitter.
2. Watch my video explaining our mission at http://www.curecancerstarter.org.
3. Volunteer by emailing Martin.Smith(at)Atlanticbt.com (will have a form soon).
We need help developing a great board of advisors, creating content, developing and executing our Internet marketing plans and creating Cure Cancer Starter (so we need help with everything). Thanks :). Marty
Curing My Cancer Today was on the top 10 best days of my life. Right up there with graduation from Choate, Vassar, getting married, riding a bicycle across America and seeing the Pacific Ocean after 60 days and hearing the FDA has approved a cure for Chronic Lymphocytic Leukemia ("my cancer"). The day is filled with new HOPE and possibility, but, just like seeing the Pacific ocean after riding a bicycle 3,300 miles, tinged with a little depression too. What's depressing about being told the monster you thought would kill you won't? The realization that not every cancer patient will have the 2nd bookend conversation: 1st bookend - sorry you have cancer. 2nd bookend - some wizard somewhere has cured your cancer. Every cancer patient is owed that second bookend, owed this day of HOPE and possibility. I will continue to work hard to help cure cancer in whatever ways available such as http://www.curecancerstarter.org (our recently launched crowdfunding cancer research website) and http://www.curecancerstore.org where shoppers help cure cancer. Thanks to the ARMY of friends, doctors and caregives who've helped make this day possible including a sizable Scoop.it tribe, FOMs (Friends of Martins and known or unknown).
Today I am Batkid, You Are BatKid, We Are All BatKidOne thing about having the big C is it sucks, except when it doesn't. Last week when millions became…
Leading through inspiration...if a five year old cancer survivor's vision can inspire an entire city, what's stopping you from rallying around a cause or goal that makes a difference?
As one of the individuals interviewed shared, "Sometimes humans get it right."
New research suggests people who smoke marijuana are skinnier than those who abstain.Cancer Patients, Chemo and PotI don't know how you feel about pot, but those feelings will change when you or a loved one has to have chemo or radiation. Opposition fades when pain invades (trust me).
30 Days Of Thankful - Thankful For Being SickMy 30 Days of Thankful post today (http://blog.curecancerstarter.org/30-days-of-thankful/ ) was about being thankful for being sick and how a fire beathing dragon saved my life. .
I don't see it as finding the "silver lining" in cancer...or the "gift" but it can be an opportunity to re-evaluate priorities and values. The sword emerges stronger from the fire. This is a great story of transformation...be inspired!
"(GLOBE NEWSWIRE) -- Todd D. Camenisch, PhD., associate professor of Pharmacology and Toxicology, and Joyce Schroeder, PhD, professor of Molecular and Cellular Biology and the Arizona Cancer center, were recently awarded a grant from the National Cancer Institute to further develop a drug to treat metastatic breast cancer.
This phase 1 STTR award is shared between their biotechnology company, Arizona Cancer Therapeutics, LLC., (ACT), and the Schroeder lab at the University of Arizona. The award, 'Decoy Peptides: Development of a Novel Therapeutic to Metastatic Cancer', will provide for Investigational New Drug studies to be performed which will aid in their application to the FDA for clinical trials.
Their drug is based on novel protein interactions that occur only in metastatic cancer and not in normal cells, and promises to be both highly effective and non-toxic.
Congratulations ACT and COOL.
This looks like promising research dedicated to the development of new drugs that target Metastatic Breast Cancer. To find out more about Arizona Cancer Therapeutics go to: http://arizonacancertherapeutics.org/index.html
Wow, you have a dream, that dream becomes a reality and then we work together to cure cancer. Too cool! Thanks to my DAD who shares the same leukemia I have and 10 friends we are almost fully funded on UNC's fibrocyte research. JOIN US http://bit.ly/1eJrksF
Jack Andraka, who used to be commonly refereed to as the "cancer paper boy" is a high school sophomore who developed a revolutionary new test to diagnose pancreatic cancer, one of the most deadly diseases known to mankind.
I thought this great story about a teenager who is curing cancer was an inspiring story of the triumph of persistence, belief, confidence and not knowing that you coldn't do it. Trying to use many of these same values in our creation of http://curecancerstarter.org . Thanks TO Brian Yanish (@MarketingHits for the recommendation)
When it comes to uncovering solutions to prevention, treatment and cures, we need to listen to people like Jack. It is not age but curiousity, innovation and out of the box thinking that will get us to the solutions we do not yet have.
Jack was turned down by 199 universities when he contacted them about his breakthrough ideas around screening for pancreatic cancer before finding the lab space to test out his theories. Let's encourage and support unstoppable innovators like Jack, not ask them for their ID cards. People like Jack save lives. What are you doing with your spare time?
Exciting to be able to donate to doctor who saved my life. Hope you will too because Dr. van Deventer's fibrocyte research could help cure the "wound" that is cancre (watch the video and you will understand that reference. Thanks to army of friends who helped THIS DAY arrive, the day we start a new cancer research revolution and cure cancer in OUR lifetime. Marty (yes that is me interviewing my oncologist about his cool #curecancer research in this short video).
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Everything Can Be Great, Even Bills My friends Eric and Cynthia Garrison, owners of a hugely successful web development and hosting business in Hillsborough, NC, are awesome people who consistently OVER DELIVER and UNDER PROMISE. When Eric, Cynthia and the talented team they've assembled say X will happen by Y it does AND you get a little extra. Today my bill for http://www.curecancerstore.org arrived and it made me so THANKFUL I have such amazing friends. I am on FUMES right now. Reserves are on the table (my 401K) a paying bills is getting interesting. AND there are a lot of bills. Why I decided to create two websites (http://www.curecancerstarter.org) with one being FREE I have no idea (lol). Actually I know full well why I'm draining my savings. I am HERE NOW and healthy so I'm spending since, as a cancer survivor, I've learned to ACT NOW and think the BIG THOUGHTS, realize the BHAGs even if they threaten to break you (a little). Thanks to my amazing friends at WTE.net whose generosity and mad skills show that good people can WIN by being GOOD (a trend). I will make sure my friends receive $3 to $1 return on their investment if I have to tweet and write constantly (lol). Easy to recommend brilliant, hardworking people who do the right thing and know what the right thing to do IS :). M
10.17 (7 am) We are working hard to find out why our Secure Socket Layer isn't resolving from yesterday's launch. Will resolve today and then the Bug Hunt will begin.
Friday 10.11.13 Atlantic BT fires a starting gun on a new cancer research revolution with our launch of CureCancerStarter.org. Join our LIVE on AIR Hangout.
Excited to have Dr. Hank Van Deventer at the Atlantic BT Center for our HANGOUT ON AIR today. Dr. Van Deventer is the reason I'm here and the reason we created CureCanerStater.org.Join us from 11 to 2 EST Today if you can:http://bit.ly/GNF0aM
The future of social media is an active topic of discussion in schools and businesses around the world. Will the future of social media will be segmented?
I'll play and they have some of what I see in this post, the rest.... :). M
The Future of Social Media and Online Influence...
It's a classic underdog tale: David, a young shepherd armed only with a sling, beats Goliath, the mighty warrior. The story has transcended its biblical origins to become a common shorthand for unlikely victory.
Reading Gladwell's David and Goliath thanks to my friend Phil Buckley (@1918). Love this quote, "..mu h of what we consider valuable in our world arises out of these kinds of lopsided conflicts (David vs. Goliath), because the act of facing overwhelming odds produces greatness and beauty". Every cancer patient I know can relate.
*Cure Cancer Varsity Jacket +UNC Lineberger"The moon was up and a fall chill made wearing my Survivor jacket necessary as I walked into the UNC…
This was a fun post to write about stumbling upon the new Indyweek.com GiveGuide yesterday while at UNC Lineberger Cancer Center. IndyWeek.com is free and beloved publication in the Triangle area of North Carolina. About a year ago the team and IndyWeek.com approached asking for help creating a new GiveGuide, a guide to local charities where people can give and help. Sounded cool and fun and it was. This post shares the "inside baseball" story of how the project came to life and the lions, tigers and bears who benefit from its mission. Great idea well executed by close friends AND over $3,000 already raised to help nonprofits like our Story of Cancer Foundation.
Thanks to master Scoopiteer Jan Gordon for featureing Story of Cancer Foundationand our two new websites http://www.curecancerstarter.org - crowdfunding cancer researchand empowering cancer patients and http://www.curecancerstore.org where you can shop to help cure cancer as the first Curatti Cause.
We have one too many stores right now. The Story of Cancer Store, my online garage sale store to sell my stuff to help support cancer research started strong but slowed.
We are going to put everything on the store on FIRE SALE and see if we can't reclaim my brother's house and raise $5,000 for cancer research before the end of the year. Our CureCancerStore.org (http://www.curecancerstore.org) will be the store left standing after the first of the year. What we don't sell in the next six weeks we will donate or give away so stay in touch if you see something you want.
Win The Most Powerful Purse In The World What makes this the most powerful purse in the world? Our friends at Screaming Owl, hot deals for moms and the little ones they love, is offering their LUCY bag stuffed full of goodies for people willing to LIKE CureCancerStarter.org on Facebook. So far we've added moe than 1500 likes in less than a day, so the LUCY bag from Screaming Owl may be the most powrful purse in the world. Offer Ends FridayEnter Screaming Owl Draing here:http://screamingowl.com/lucy-handbag-giveaway-to-help-fight-cancer/ Visit CureCancerStarter.orghttp://www.curecnacerstarter.org Visit Screaming Owl Hot Dals For Momshttp://screamingowl.com/
7 AWESOME FOMs (Friends of Martins) new and old are helping cure cancer by stepping up and contributing to the UNC Lineberger Cancer Center's doctor who saved my life. This note thanks my old friends and appreciates new ones.What about you? If I asked you to help cure cancer in 5 minutes and for $50 would you? Your contribution cures cancer a little today and that makes for a great Sunday. Thanks. UNC Fibrocyte Researchhttps://www.curecancerstarter.org/campaign/fibrocyte-cancer-research-at-unc-lineberger Roswel Park Brain Cancer Vaccinehttps://www.curecancerstarter.org/campaign/roswell-braincancerresearch UW Carbone Revolution In Colorectal Cancer Treatmenthttps://www.curecancerstarter.org/campaign/personalizing-treatment-for-colorectal-cancers
CureCancerStarter.org 100% To Research Always and ForeverThanks to +Nikol Murphy and +Talking Moose Media for creating such a great graphic and for…
We built CureCancerStarter.org, our crowdfunding latform for cancer research, to be "term limited". Here is that term:CureCancerStarte.org will last as long as my 401K and generous grants from companies such as Raleigh web and software developers (where I am one of the Directors of Marketing) lasts OR we cure cancer whichever comes first. In this way donors know we aren't fly buy night, we don't actually process the donations. Donations go directy into Authorize.net accounts owned by the cnacer research institutions. Donors also know 100% of their donation goes to the research they donated to. We don't want JOBS we want to cure cancer :). Marty---Martin SmithFounder http://www.curecancerstarter.org
Cure Cancer Store is where cancer patients, their friends and family can shop to cure cancer. Created by a cancer survivor and his brother all profits go to help cure cancer and every product helps cancer patients feel better.
Love our new Cure Cancer socks made by same company as Cancer Sucks Socks but exclusive to http://www.curecncerstore.org .
I wore a pair of pink cancer sucks socks to climb the most brutal climbs of Martin's Ride To Cure Cancer, our 3,300 mile bicycle ride across America in the summer of 2010 to raise money for cancer research at the Duke Cancer Institute. . These socks are SO NEW we haven't made our fist sale yet. Also me in black with white lettering.
Support cancer research, get a pair of cure cancer socks!
5 Ways TO Cure Cancer Today For Five Minutes
If you can spare five minutes today and do ONE of these things then we cure cancer a little today. Rinse and repeat tomorrow and we cure cancer a little ore. If we sacrifice five minutes a day and do a little something and we do these things together before you know it "cancer" will be something your children or their children have to Google it to learn about the greatest malady. I have five minutes to invest in curing cancer what about you?
First page views of CureCancerStarter.org now on our Facebook page: https://www.facebook.com/CureCancerStarter# UNC LinebergerDuke Cancer InstituteUW Carbone Cancer CenterRoswell Park Cancer Institute
Revolution Begins 11:00 EST LIVE ON AIRhttp://www.atlanticbt.com/blog/how-the-web-cures-cancer-google-hangout-10-11-13/
First EVER views of Cure Cancer Starter tomorow LIVE.
Revolution Begins TomorrowTomorrow leaders in #technology , #startups , #healthcare and #marketing HANGOUT to discuss #whatsnext . On Air hangout…
Find out more: http://www.atlanticbt.com/blog/how-the-web-cures-cancer-google-hangout-10-11-13/