One of the lovely things about holidaying in Italy is how laid back everything is. Hanging out at the beach all day without even bothering to read a book. Slow walks in the early evening with no sense of purpose. Long languorous lunches.
Do not be fooled. Although they will humour you when you’re on holiday, Italians are anything but laid back when it comes to rules about food. Here are just a few which would never be transgressed by a self-respecting Italian:
Do not have cheese with seafood. If a waiter offers you parmesan for your spaghetti vongole, he is being mischievous and testing you. Look at him with a shocked expression and say ‘Sei pazzo? No grazie!’ Do not drink wine with pizza. Beer or a Coke are the correct partners. Do not drink a cappuccino after 11.30am. It is perfectly acceptable to re-use your knife and fork between courses. But not your plate. If you are served a pasta dish which involves chicken, you are not in a bona fide Italian restaurant. Chicken is a ‘secondo’ which should be eaten on its own. You wouldn’t put a loin of beef or a lamb chop in your pasta would you? Well same thing. Don’t pour wine on wine – ie don’t refill a glass until it is empty, you vulgar beast.
Good luck and enjoy your relaxing stress free, laid back holiday.
The hashtag has become the new "like" -- and that's not a good thing. Just as marketers used to (and some sorry folks still do) obsess over how many Facebook likes they accumulate, many are now plastering hashtags on their communications and adding up the times they're used. The problem is the [...]
Kick off your 2015 by learning from the experts of content marketing. WittyParrot’s list of 100 Content Marketers to Follow on Twitter will give you expert tips on content that drives business to you and helps you foster client relationships.
Curata's Business Blogging Survey of 428 marketers revealed what it takes to develop and sustain a highly successful blog. Key findings of the study demonstrate that blogs have most certainly not disappeared. Instead, business blogs have morphed into a mature part of enterprises’ content marketing and publishing ecosystem.
●80% of marketers use blogs as part of their content marketing strategies.
●70% of business bloggers have had their blogs for more than two years.
●44% of business bloggers have more than two blogs.
There is an exclusive group of business bloggers, which we’ll call “The 10K Club”, who receive more than 10,000 page views per month. This groups represents 21.8% of all business bloggers in the study. These bloggers certainly create great content, but they are also experts at thinking “out of the box” when it comes to developing innovative promotion strategies.
Here are 4 promotion secretes of the "10K Business Bloggers Club:"
Millennials have been born and raised in the age of technology, and unlike past generations, they are not influenced by traditional "push" marketing strategies. Nora Ganim Barnes, chancellor professor of marketing and director of the Center for Marketing Research at the University of Massachusetts Dartmouth, spoke with eMarketer about the implications for companies.
Word-of-mouth advertising is very powerful. You need to earn the trust of your audience so they will recommend your products or services to their friends. Chances are that you’re already using Facebook, Twitter, and other platforms to create engagement and thought leadership in your space. Social media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement.
These 9 free social media analytics tools are some of the best out there.
L’année dernière, de nombreuses pages Facebook ont souffert de la chute du reach organique. Facebook l’a reconnu, des pages ont vu la visibilité de leurs publications baisser de manière importante. Certaines pages ont même décidé de quitter le numéro un des réseaux sociaux, parce que selon eux, les ressources pourraient être mieux utilisées ailleurs. D’un autre côté, quitter Facebook pourrait s’avérer un peu suicidaire. Selon les derniers chiffres, le numéro un des réseaux sociaux est utilisé par 890 internautes par jour et 1,39 milliards par mois. Et d’après le PDG Mark Zuckerberg, « Facebook reste probablement et encore globalement un très bon moyen gratuit d’atteindre votre audience ».
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.