Curation Revolution
50.4K views | +26 today
Follow
Curation Revolution
Curation is the next web revolution.
Your new post is loading...
Rescooped by Martin (Marty) Smith from digital marketing strategy
Scoop.it!

Creating Hero's Journey Websites: Using Storytelling To Improve Your Online Marketing

Creating Hero's Journey Websites: Using Storytelling To Improve Your Online Marketing | Curation Revolution | Scoop.it
An introduction to the "Hero's Journey" method of storytelling Your product or services will likely solve a problem for your customers,  

No matter how boring you view this product, it sits within a ‘story arc’ that can always be made interesting to consumers facing the challenges that it solves.


Via malek
Martin (Marty) Smith's insight:

Creating Hero's Journey Websites
I'm a big Joseph Campbell fan and this piece does a good job of explaining and then applying the Hero's journey to business narrative. The hero's journey is all around us all the time (as the piece implies).

UGC (User Generated Content) is my favorite place to find the hero's journey. Customers will share the same kind of dragon fighting stories faced by our young hero in the example in this post IF you ask for feedback, prize the feedback you receive and gamify UGC enough so that it is clearly important.

Gamification is  another favorite tactic to solidify the hero's journey. Nothing like a little competition to increase the challenge and produce amazing results fast. The other point this piece misses is WHO is the hero of your journey.

I like to design websites where YOU (the visitor) are the hero. Visitors become heroes by sharing, finding "like me" tribes and figuring out the environment well enough to suggest improvements. The more your website creates a hero's journey the more fascinating and experiential it becomes.

If fascinating and experiential sound like good things congratulations you are on a hero's journey.

More On GooglePlus: https://plus.google.com/102639884404823294558/posts/apVB5CabhxB

more...
Nick Simonton's curator insight, September 24, 2013 12:42 PM

Old as time, the "Hero's Journey" has guided many in writing screenplays and books. It's the standard story we all know and love -- perhaps injecting some of it into your routine isn't a bad idea.

Martin (Marty) Smith's comment, September 24, 2013 5:24 PM
Great Malek Scoop and Nick Simonton comment. This is a favorite topic. Nick I was scheduled to attend McKee's Story seminar last year and then got sick and could go, but still on my bucket list to attend. Marty
Bad Spoon's curator insight, September 25, 2013 2:21 AM

Une nouvelle présentation pas à pas du "Voyage du Héros", la technique de storytelling la plus efficace à ce jour

Rescooped by Martin (Marty) Smith from Just Story It! Biz Storytelling
Scoop.it!

Storytelling: the Art of Web Development

Storytelling: the Art of Web Development | Curation Revolution | Scoop.it

In the end, a successful website has a narrative. We can tell something about who the users are that the site is targeting. We can understand what those users can gain by having an experience in the product. The navigation, tools, tone, and environment should support the user and their quest.


While short on specifics or examples, this article is still a good reminder that business websites need an overarching narrative and stories embedded within.


I do like how the author discusses creating customer scenarios so you can craft the website narrative with confidence.  When the author says, "Defining these story arches...." I'm not sure if he means 'story arcs' or 'story archetypes' but both are important.


Since I am once again embarking on re-doing my website (ay yi yi), I'm going to be designing it using all the tools available to me: stories & storytelling, overal narrative, scenarios, and archetypes. But this will take awhile so don't expect anything overnight :)


Via Karen Dietz
more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Internet Marketing For Lawyers - Atlantic BT

Internet Marketing For Lawyers - Atlantic BT | Curation Revolution | Scoop.it
This post helps lawyers understand how to create an online brand, tell stories with keywords, support with social media, and create websites that WIN.
Martin (Marty) Smith's insight:

Wrote this piece after having great conversations with lawyers in Raleigh about what they did and didn't understand about Internet marketing. The interesting part of thise conversations was what many of my lawyer friends thought they knew they didn't and what they thought they didn't know they weren't as far away as they thought. 

Welcome to the strange serendipity and mystery wrapped in enigma that is Internet marketing my legal brothers and sisters.  

more...
No comment yet.
Rescooped by Martin (Marty) Smith from The Web Design Guide and Showcase
Scoop.it!

Single-Page Websites Design Showcase | SpyreStudios

Single-Page Websites Design Showcase | SpyreStudios | Curation Revolution | Scoop.it

Robin Good: A great showcase of one-page websites from which to draw inspiration. 

If you are a web designer wanting to find an idea on how to build your own new site, you may find quite a few gems in here.


Full showcase: http://spyrestudios.com/35-new-and-fresh-single-page-websites/ 


Via Robin Good
more...
Martin (Marty) Smith's comment, February 10, 2012 12:42 AM
Cool idea that goes great with MaxOz's post on minimal design being where it is at now. Thanks. TY too for you entry into the contest you, maxOz, Anise and a group of other scoopers inspired. Marty