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Curation is the next web revolution.
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What Is Long-Form Content and Why Does It Work?

What Is Long-Form Content and Why Does It Work? | Curation Revolution | Scoop.it
Ask two content marketers about long-form content and you’ll likely get two completely different responses. The first might say that long-form content is a gamble, given audiences’ supposedly min…
Martin (Marty) Smith's insight:

Storify Long Form Content To Win
Great post explaining why SHORT or LONG form content works and the middle drags. Amazing charts and graphs supporting why long form works ins a heuristic TIME ON SITE time (like this one). If your readers are ENGAGED they are more valuable than if they are "one and done" and long form content creates more engagement.

The post speculates on why, but my theory is its easier to tell a better story. It takes me 500 words just to get my scene set (lol). I'm kidding, but I do like to "storify" my content.

In this context "storify" means to find a larger story I can riff INTO the post or share a personal but relevant story that provides the same kind of "backbone" content.

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malek's curator insight, May 12, 2:04 PM

A great piece of reading about adding more value with more content.  The examples are highly illustrative, turning a dry rock into live rock.

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3 Crowdfunding Whitepapers | via CommunityLeader, Inc

3 Crowdfunding Whitepapers | via CommunityLeader, Inc | Curation Revolution | Scoop.it

The Knowledge and Resources Needed to Grow your Business in the Crowdfunding Market.


Martin (Marty) Smith's insight:

Every one of these 3 crowdfunding whitepapers is worth a read. As I state on our #startup http://www.crowdfunde.com crowdfunding will become a new and important marketing "channel" for all NOT JUST equity crowdfunders. 

P&G might crowdfund new R&D, Amazon might crowdfund a new book or movie. Every marketer is now also a publisher, TV producer and movie creator. Forming the capital for all the cool marketing we need is fraught with DANGER. 

Crowdfunding provides a way to "test before you test", to see if you can scale an idea before you invest in hard goods or more content and information. Crowdfunding is going to change...everything.

Reading these 3 white papers helps understand why. I promise to write something on Crowdfunding: The New Marketing Channel soon too.  

 

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Future of...Everything Is In The Clouds | via @CloudTweaks

Future of...Everything Is In The Clouds | via @CloudTweaks | Curation Revolution | Scoop.it

Cloud gaming is gaining considerable momentum for a number of reasons and is positioning itself as the future of how games will be played.

Marty Note
I've been doing a lot of 2-14 trends work over the last few weeks. The major impact the cloud brings seems to be forgotten or left out. I received a dramatic demonstration in how much use of "the cloud" can change website design when we created http://www.curecancerstarter.org.   

We used to limit webpage size to 100K (code + graphics) because to go any larger meant slowing down load times to an unacceptable level. Every half a second we added we lost money, so we were very careful about the size of our pages.

Being careful about the size of our pages meant we had to live in a "lowest common denominator" world where our communication was compromised by environmental constraints. Some restraints remain, but the new caching provided by the cloud creates all kinds of new design headroom that just didn't exist before.

The cloud means we can design cooler, more functional, more engaged sites that feel dynamic and highly personal. The cloud changes all :). M  

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Martin (Marty) Smith's curator insight, January 7, 3:03 PM

GaaS despite its funny initials could provide a peek into the future of....well everything. We've already seen a MONSTER TREND toward appification (smaller code updated more frequently) and along comes "cloud gaming".

Benefits of "cloud gaming" include:

* More room on your hard drive (some games can take 14 gigs).
* Games are saved in the cloud so hard drive crash = no worries.

* Better Game Play (thanks to way memory is handled).
* More efficiency will change game development (eventually).

Love this paragraph despite only partially understanding it:

"With recent breakthroughs in hybrid streaming, such as what CiiNOW has done by streaming video and graphics primitives at the same time, it’s much easier to send complex information to mobile devices, tablets and computers at lower bandwidth. Some games are provided through file streaming, a method in which a small percentage of the game is initially installed on a graphics-capable device to allow immediate play.

During play, the remainder of the game continues to download. For movie, TV or less graphic intensive games, video streaming- or video on demand- eliminates the necessity of a game console. Although game consoles or PCs will probably continue to be prevalent, cloud gaming will likely continue to gain popularity as a way to experience new games without having to buy entire game systems."

What I can understand from those points is something we found with CureCancerStarter.org. Use of cloud services allows for "larger" pages to load faster. The impact on web and game design of building in cloud benefits is hard to over estimate.

 

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Haiku Deck & Scoopit Examples Of New SaaS Development Model

Haiku Deck & Scoopit Examples Of New SaaS Development Model | Curation Revolution | Scoop.it

Working hard on a SaaS set of publishing tools and was analyzing what it takes to "cross the chasm" from unknown SaaS to successful, well loved tool. Here is what I found:

* Critical that a new tool create community. 
* Haiku Deck demonstrates this idea with their feature gallery:
http://www.haikudeck.com/gallery/featured and Scoop.it with their posting wall. 
* Community must scale in size and diversity. 
* Diversity creates community "intelligence".
* Community intelligence helps monetize. 
* Money helps create new tools. 
* New tools help build community faster. 
and so on creating a positive virtual cycle. 

Tools can solve a problem like Haiku Deck (easy access to creative commons), plant a flag on an emerging trend (Scoop.it and Paper.li) and mashup scaled systems such as ZipCar.com.  

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Amazing Google+ Conversation Re: Kutcher, Scoop.it, Web 3.0 Is Happening NOW

Amazing Google+ Conversation Re: Kutcher, Scoop.it, Web 3.0 Is Happening NOW | Curation Revolution | Scoop.it
Why Ashton Kutcher Doesn't Signal The End of Days & +Scoop.it Rocks
Forbes is funny. I love their coverage of the digital revolution, but journalists are…
Martin (Marty) Smith's insight:

http://bit.ly/195EPQZ


My friend @MarkTraphagen has baited a great trap on Google Plus. Mark is riffing off of my piece about @Scoopit and Ashton Kutcher this morning and he invited two of my favorite Internet marketing gurus to weigh in. 

Mark's move makes this conversation a MUST read. Hope you will weigh in too. Do you think Ashton Kutcher's 15M followers’ means the end of days or can the web expand and contract to support a new thinking where AND replaces Zero Sum?

Rare that you know when a great conversation is ABOUT to take place, this is one of those rare times. Hop in and join us :). 

Find and contribute to this conversation on G+ Here
 

http://bit.ly/195EPQZ 

My G+ Page is here
https://plus.google.com/u/0/102639884404823294558/posts


 

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The Future Of Marketing Is Happening NOW, You In? Kuno Creative

The Future Of Marketing Is Happening NOW, You In? Kuno Creative | Curation Revolution | Scoop.it

Article from Kuno marketing on what is content marketing and why you should care. 

Martin (Marty) Smith's insight:

This is an excellent advanced introduciton to content marketing. The rubber meets the road in the section on why you should care about content marketing. 

Seth Godin has my favorite statement about why you should care about content markteing when he says, "Its the only marketing left".  

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The New Altruism - Wright, Shermer, Benkler [VIDEO]

The New Altruism - Wright, Shermer, Benkler [VIDEO] | Curation Revolution | Scoop.it

Robert Wright, Michael Shermer and Yochai Benkler believe we rebel against the one size fits all command and control systems so favored in the forties, fifties and sixties.

William Whyte wrote The Organization Man in 1957. In the last 15 years we've begun to question the "selfish" man model only motivated by extrinsic motivations (the whip, chair, gun or greed). We know we LOVE things and so are willing and happy to GIVE of our time, effort and life.

The New Altruism is being fueled by:

* Social Networks.

* Flat, Global and Connected world.

* Recognition not everyone is motivated by the same things.

* Greater understanding motivation is contextual too.

* A new era of cooperation and collaboration.


Here is The New Altruism: Wright, Shermer, Benkler
http://scenttrail.blogspot.com/2012/12/the-new-altruism-wright-shermer-benkler.html

Martin (Marty) Smith's insight:

I've written about The New Altruism since 2007 when no one cared. Now everyone seems to care. And they should because each day brings new cool tools, examples and chances to expand Internet marketing's New Altruism.

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The Five Keys To Great Marketing In 2012

The Five Keys To Great Marketing In 2012 | Curation Revolution | Scoop.it
As we enter 2012, here is a perspective on the five key arenas that marketers will grapple with: (The Five Keys To Great Marketing In 2012 | Co.Create: Creativity Culture Commerce http://t.co/0XQEDvxf...)...
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Top 10 Marketing in 2011

Top 10 Marketing in 2011 | Curation Revolution | Scoop.it
Mat Zucker looks back in 2011 to look ahead for 2012.

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Photo Creative Commons By Tristanf

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Five Social Media Trends for 2012

Five Social Media Trends for 2012 | Curation Revolution | Scoop.it
It's that most wonderful time of the year ... time to predict the future as we close out the year! I think my 2011 social media predictions were pretty solid, (!
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5 big visual design trends for 2014 | Graphic design | Creative Bloq

5 big visual design trends for 2014 | Graphic design | Creative Bloq | Curation Revolution | Scoop.it
It's never a great idea to blindly follow trends, but it's good to know what they are. It's kind of similar to the old maxim that 'you have to know the rules to break the rules'. But in fractured and disjointed world, working out what the latest visual design trends actually are can be difficult.
Martin (Marty) Smith's insight:

Some of these trends we are seeing over and over, but "filtered" is new to me. Glad to see the death of "sock" photos. Those Stepford pics have to go .

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PivotPointBrands's curator insight, March 21, 8:43 AM

I can't resist reading articles with titles like this, even though they rarely contain anything really meaningful. So, yeah, it's mildly interesting.

Martin (Marty) Smith's comment, March 21, 11:45 AM
Agree @PivotPointBrands that individually these "trending" posts can be a tad self congratulatory and solipsistic, but in aggregate they can tell a compelling story. Of the 20 or so I've read I would agree with your assessment here - more hard working obvious than genius. Few "trending" prediction posts are "genius" since the most valuable new ideas come from left field, BUT the aggregate taught me things like flat, simple and clean design (what @Guillaume Decugis calls Lean Design) are now a MOVEMENT with momentum. Seeing so much agreement I worked backwards asking why and found that answer too - MOBILE. Thanks for the share. Marty
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Startup Trends 2014 II Including Nest.com's $3.2B Sale To Google via Curatti

Startup Trends 2014 II Including Nest.com's $3.2B Sale To Google via Curatti | Curation Revolution | Scoop.it

Startups are fun, creative & may be our best hope. This second of a two part Curatti series covers startup trends from digital homes to wearable tech.

As I was putting the finishing touches on this second post in a 2 part Startup Trends 2014 for Curatti.com one of our featured Smart Home Startups @Nest sold to Google for $3.2B. Amazing.

More than 25 other cool startups covered some of them will be worth billions too :). M

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Fjord Annual Trends Report 2014

Fjord Annual Trends Report 2014 | Curation Revolution | Scoop.it
Now in its seventh year, the annual Fjord Trends Report 2014 is launched, unveiling what we believe will transform what we do, our clients’ business and ultimately the way we live.
Martin (Marty) Smith's insight:

Wow, great psychographic / tectonic plate trends report from Fjord. Here are just a few gems from the report (on SlideShare and included behind this link):

* M2M (machine 2 machine) communications increase, as Internet of Things becomes a reality.

* Internet of Things creates an "API Marketplace" to facilitate cool app development for your fridge et al.

* We will learn to talk and listen to objects in 2014 thanks to the Internet of Things. 
* Big is Back with Telco 3.0 on the horizon.

* Expect more Telco M&A next year. 
* Brands must PARTY & relinquish control to the mob and the moment. 
* Brands must become hosts and facilitators creating platforms not websites. 

Great TRENDS and TRENDING report helping me to create my Startups 2014 Trends post for Curatti.com tomorrow.  

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The Future of Marketing | Visual.ly Infographic

The Future of Marketing | Visual.ly Infographic | Curation Revolution | Scoop.it
Optimal Targeting’s CEO David Konigsberg shares his insights on the future of marketing with this new metaphysically inclined infographic. It effect
Martin (Marty) Smith's insight:

Great Infographic and I bet at least half right :). M

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David Hain's curator insight, September 6, 2013 7:38 AM

Cool!

AlGonzalezinfo's curator insight, September 6, 2013 10:31 AM

Another great Scoop David!  I will take the test later and report my results  :)

Robin Martin's curator insight, September 14, 2013 8:53 AM

Right Marty...great infographic! Thanks for the scoop!

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Present Shock When Everything Happens NOW

Present Shock When Everything Happens NOW | Curation Revolution | Scoop.it

 Douglas Rushkoff, who has just written the much lauded Present Shock: When Everything Happens Now.


Via jean lievens
Martin (Marty) Smith's insight:

The Future Is Happening NOW
Instead of Future Shock are we suffering "Present Shock". Maybe, but as an Internet marketer I know and can see in our numbers an important trend - real time. 

The closer our marketing is to NOW the better it does. Now is the only TIME the web knows and so now is where we will market in the future that is always happening right NOW :).  

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Holy FIPT Batman 2012′s Most Amazing Social Media Statistics [INFOGRAPHIC]

Holy FIPT Batman 2012′s Most Amazing Social Media Statistics [INFOGRAPHIC] | Curation Revolution | Scoop.it

Facebook, Twitter, Instagram, Pinterest – 2012′s Most Amazing Social Media Statistics [INFOGRAPHIC]

FIPT = Facebook, Instagram, Pinterest and Twitter

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Martin (Marty) Smith's curator insight, December 26, 2012 8:12 PM

FIPT or Facebook, Instagram, Pinterest and Twitter have put up some amazing numbers this last year proving SMM is here to stay and here for real. Debate the ROI at your company's marketing peril.

Time to get into the social media deep in is upon Internet marketers. As I stated in Social Media Marketing The Most Important ROI, the key isn't what SMM does to the bottom line thought as this infographic proves those kinds of returns are coming.

Social media marketing's most powerful return is how it changes US as the wall between US and THEM slips silently into the past.


Social Media Marketing The Most Valuable ROI
http://www.atlanticbt.com/blog/social-media-marketing-the-most-valuable-roi/

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Nielsen's Ultimate Slide Deck | Social Media Report 2012

Nielsen's Ultimate Slide Deck | Social Media Report 2012 | Curation Revolution | Scoop.it
Click here to edit the content...
Martin (Marty) Smith's insight:

Nirldrn'd Stateof Social Media Marketing report. Amazing data in here on SMM from the king of panel information. 

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SEO Is Changing : The Decline of Organic Links Infographic

SEO Is Changing : The Decline of Organic Links Infographic | Curation Revolution | Scoop.it

For many years it was true that SEO = links, but due to the rise of rel=nofollow, fearmongering & social media, organic links have lost much of their relative importance in many verticals.


Via maxOz
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In The Future Everything Is A Service

In The Future Everything Is A Service | Curation Revolution | Scoop.it

"The emerging service economy will require some fundamental restructuring of business and society." Dave Gray


**** Got this link from Johnny E. Ramos Ch. Scoop of a Twitter interview with Gray. Smart guy (both of them :). Marty ****

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The Future of Social Media - Mashable Media Summit

The Future of Social Media: The Current Landscape and 2012 Trends Pete Cashmore, Founder and CEO, Mashable...
Via Alex Butler, ABroaderView
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