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He Who Tells The Best Stories Wins: 5 Storytelling Tips - Curagami

He Who Tells The Best Stories Wins: 5 Storytelling Tips - Curagami | Curation Revolution | Scoop.it

Online Marketing 5 Storytelling Tips shares 5 tips sure to help you tell a story from landing page backwards to create trust and win new business. 5 Storytelling tips shared in this Curagami post include:

 

  • Create A Landing Page and Work Backwards
  • Place your offer in context
  • Repeat 3 to 5 key brand specific themes
  • Share your creation story
  • Define your audience
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What Is Long-Form Content and Why Does It Work?

What Is Long-Form Content and Why Does It Work? | Curation Revolution | Scoop.it
Ask two content marketers about long-form content and you’ll likely get two completely different responses. The first might say that long-form content is a gamble, given audiences’ supposedly min…
Martin (Marty) Smith's insight:

Storify Long Form Content To Win
Great post explaining why SHORT or LONG form content works and the middle drags. Amazing charts and graphs supporting why long form works ins a heuristic TIME ON SITE time (like this one). If your readers are ENGAGED they are more valuable than if they are "one and done" and long form content creates more engagement.

The post speculates on why, but my theory is its easier to tell a better story. It takes me 500 words just to get my scene set (lol). I'm kidding, but I do like to "storify" my content.

In this context "storify" means to find a larger story I can riff INTO the post or share a personal but relevant story that provides the same kind of "backbone" content.

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malek's curator insight, May 12, 2014 5:04 PM

A great piece of reading about adding more value with more content.  The examples are highly illustrative, turning a dry rock into live rock.

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Vonnegut Shares Most Successful Storyline All Time - Cinderella [& We Put In Biz Context]

Vonnegut Shares Most Successful Storyline All Time - Cinderella [& We Put In Biz Context] | Curation Revolution | Scoop.it


Kurt Vonnegut's Story Analysis: Cinderella Most Popular Storyline
We've watched this movie before. The hero starts low, slowly climbs only to be beaten viciously back down again. Not all the way down and we, the audience, know the hero's first journey has uniquely prepared them for the second.

This is a fascinating HBR post discussed on G+ in a business context.

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Creating Hero's Journey Websites: Using Storytelling To Improve Your Online Marketing

Creating Hero's Journey Websites: Using Storytelling To Improve Your Online Marketing | Curation Revolution | Scoop.it
An introduction to the "Hero's Journey" method of storytelling Your product or services will likely solve a problem for your customers,  

No matter how boring you view this product, it sits within a ‘story arc’ that can always be made interesting to consumers facing the challenges that it solves.


Via malek
Martin (Marty) Smith's insight:

Creating Hero's Journey Websites
I'm a big Joseph Campbell fan and this piece does a good job of explaining and then applying the Hero's journey to business narrative. The hero's journey is all around us all the time (as the piece implies).

UGC (User Generated Content) is my favorite place to find the hero's journey. Customers will share the same kind of dragon fighting stories faced by our young hero in the example in this post IF you ask for feedback, prize the feedback you receive and gamify UGC enough so that it is clearly important.

Gamification is  another favorite tactic to solidify the hero's journey. Nothing like a little competition to increase the challenge and produce amazing results fast. The other point this piece misses is WHO is the hero of your journey.

I like to design websites where YOU (the visitor) are the hero. Visitors become heroes by sharing, finding "like me" tribes and figuring out the environment well enough to suggest improvements. The more your website creates a hero's journey the more fascinating and experiential it becomes.

If fascinating and experiential sound like good things congratulations you are on a hero's journey.

More On GooglePlus: https://plus.google.com/102639884404823294558/posts/apVB5CabhxB

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