Curation Revolution
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Curation is the next web revolution.
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Rescooped by Martin (Marty) Smith from Just Story It! Biz Storytelling
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Create Great Advertising with Storytelling

Create Great Advertising with Storytelling | Curation Revolution | Scoop.it
**** All advertising is and always will be storytelling. Marty

Why storytelling is such an effective advertising technique and how to tell compelling stories in your smart marketing strategy.


Creating stories for advertising can sometimes be tricky -- you've got a short amount of time and need maximum impact in order to gain and keep those eyeballs --and make sales!


This article helps us understand th 7 characteristics of effective advertising storytelling, gives us a few lessons for developing your story ad strategy, and then includes a final tip/link about what not to do.


Nice -- solid ideas without being too long or difficult to grasp :)


Via Karen Dietz
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Karen Dietz's comment, March 11, 2012 9:44 PM
Thank you for re-scooping this Bi!
Karen Dietz's comment, March 13, 2012 12:02 PM
Thank you for re-scooping the article! Have a wonderful week :)
Karen Dietz's comment, March 13, 2012 1:33 PM
Thank you for re-scooping the article Morgan! Have a great week :)
Rescooped by Martin (Marty) Smith from Just Story It! Biz Storytelling
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Stories And Their Triggers : Perception, Language, and the Web

Stories And Their Triggers : Perception, Language, and the Web | Curation Revolution | Scoop.it

"The reality is that we never perceive a story exactly as it’s composed. As people read, they fill in, flesh out, and fine-tune our stories.

 There are lots of reasons for this—maybe they began reading part of the way through, are only skimming half of what we’re saying, or reading something in a different context than we think we’ve provided. 

Comprehension is the reader’s half of the story. And we create it through two psycholinguistic mechanisms: inference and coherence."


For anyone who has wanted to know about how story triggers work in more depth and detail, then this article is for you.


As the authors explain, it's all about inference and coherence -- two activities that occur in our brains.  This is very useful information to know and understand when working with stories in social media or distributed channels.


This article is not for everyone.  But if you are interested in mastering story triggers, then here you go!


Via Karen Dietz
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