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Curation Revolution
Curation is the next web revolution.
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Twitter Tips and 2 Questions - via @Curagami

Twitter Tips and 2 Questions - via @Curagami | Curation Revolution | Scoop.it
There are no "right' or "wrong" ways to use social media, but there are ways to grow your following faster and get more return from your social efforts.
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Brilliant Tips On Building Social Collaboration a #mustread | Social Media Today

Brilliant Tips On Building Social Collaboration a #mustread | Social Media Today | Curation Revolution | Scoop.it
From Entertainment to Collaboration outlines the second transition that a company must engage in when moving from advertising to engagement as a core marketing strategy.


Marty Note
This is a MUST READ brilliant post my friend Mark Traphagen (@MarkTraphagen) alerted me to because I've been writing about how brands don't get social (Social Media: It's The Conversation Stupid http://sco.lt/7iZVUP ).

I love the ditch digging details Ted shares in this great post. He all but maps the process of creating successful social collaboration with:

Collaboration can take a number of forms: example archetypes are:

1) commentary on content

2) co-creation of content

3) user-generated content

4) collective action or problem solving

###
That is BRILLIANT work. I've been focused on the conversation, but Ted is right. The conversation is the medium, the currency. The payoff for being present and engaged with customers is collaboration. Great stuff and a must read for any brand or Internet marketer (and there are 2 more installments coming).

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Malena Gamboa's curator insight, April 11, 11:57 PM

Collaboration can take a number of forms: example archetypes are:

1) commentary on content

2) co-creation of content

3) user-generated content

4) collective action or problem solving

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Facebook's Bait And Switch: Better To Be PIRATE than NAVY

Facebook's Bait And Switch: Better To Be PIRATE than NAVY | Curation Revolution | Scoop.it
Facebook pulled the best practical joke of the internet age: the company convinced countless celebrities, bands, and "brands" that its service was the best way to reach people with eyeballs and money. Maybe it is! But now that companies have taken the bait, Facebook is holding the whole operation hostage.
Martin (Marty) Smith's insight:

My disdain for Facebook continues as they tighten "edgerank" otherwise known as how they stop you from showing your content to your followers down to 1% or 2%.


If that sounds like the most successful bait and switch Ponzi scheme ever created you are thinking what I am thinking...that and NEVER AGAIN do I even contemplate putting branded content on that PIRATE network. 

How does the saying go? Fool me once shame on you. Fool me twice shame on ME. Never again. 

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Therese Torris's comment, March 20, 1:35 AM
"Bait & switch" is the essence of most "free" services
Marc Ravaris's curator insight, March 27, 3:16 PM

This has been happening regularly on the Fb site I manage. More likes, yet less visibility for posts, thought it was just me. Happening to you? Read this article.

Suggested by Bill Gassett
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Pinterest Group Boards Take Real Estate Social Marketing To New Heights

Pinterest Group Boards Take Real Estate Social Marketing To New Heights | Curation Revolution | Scoop.it

Group boards on Pinterest can be your secret to increased followers, improved engagement, and reaching a larger audience with less effort.

Marty Note
Great Curation Revolution suggestion from my friend Bill Gassett (@MassRealty). I love group boards too because they crowdsource great Pinterest content. My Group Board include:

King of Pinterest (2,047 followers, 121 contributors)
http://www.pinterest.com/scenttrail/king-of-pinterest/

Queen of Pinterest (3,290 followers, 325 contributors)
http://www.pinterest.com/scenttrail/queen-of-pinterest/

Love these boards since the share GREAT stuff and my work load GOES DOWN even as they get better. One caveat is Pinterest can be strange about allowing you to invite contributors. I could easily have 1,000 contributors to both boards if Pinterest didn't have such a tight and strange grip on the invite reins.

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Martin (Marty) Smith's comment, February 27, 6:52 PM
I never ask people who aren't folllowing and I follow them too, but some go through right away and some need to cook for a day or so. The bigger following accounts seem to be more restricted. @Bill Gassett
Bill Gassett's comment, February 27, 6:53 PM
Interesting - I have had a few problems like that as well. It seems like most of the time it was with gmail. Not sure why.
Catherine Pascal's curator insight, March 2, 10:52 AM

!

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Content Shock Makes Crowdfunding More Valuable via CrowdFunde

Content Shock Makes Crowdfunding More Valuable via CrowdFunde | Curation Revolution | Scoop.it
Mark Schaefer's "content shock" says what all content marketers know. Content marketing sustainable. Crowdfunding is sustainable & perfect for New SEO.
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More Pinterest Followers With Pinwoot

More Pinterest Followers With Pinwoot | Curation Revolution | Scoop.it
Gain up to 50% percent more followers on Pinterest by using this fantastic Pinterest Social media tool called Pinwoot
Martin (Marty) Smith's insight:

Cool tool shared on G+ by Tom George of Internet Billboards. 

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Therese Torris's curator insight, January 21, 10:11 AM

This tool is like a trading place for followers, likes & re-pins. Members of the Pinwoot earn points for promoting others, which they can then spend on promoting themselves. It's the very low end of content marketing

Bill Gassett's curator insight, January 29, 3:12 PM

How to get more Pinterest followers using Pinwoot.

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Is Social Media Making Us Narcissistic? [infographic]

Is Social Media Making Us Narcissistic? [infographic] | Curation Revolution | Scoop.it
Social Media & Narcissism [INFOGRAPHIC] #socialmedia
Martin (Marty) Smith's insight:

This reminds me of the first time I took a Myers Briggs test. After the test and the assessment everyone walked around amazed at what the test said about them. No big surprises to me since I filled out the test (lol). Just as I don't think the test MADE my fellow NTLers anything I don't think social media is MAKING us one thing or another. Is social media amplifying an existing trend? Sure but mirrors aren't people and they continue to be the enemy of vampires (not sure what that means but was fun to think about :). M

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BI Media Specialists's curator insight, March 7, 7:39 AM
This is a great discussion to be having with teens today.
Alexander Abramov's curator insight, March 22, 5:23 PM

add your insight...

   
Kelly Saiz's curator insight, April 15, 5:29 AM

This is a question that I have wondered about. While this graphic gives an abbreviated, visual response to the question, it provides key insights into the issue. 

 

The image cleverly illustrates the signs of narcissism before depicting the negative effects of social media, which include ADHD, depression and narcissistic personality disorder and addiction, among others. 

 

It would be interesting to know the reasons WHY "People who use Facebook the most tend to have more narcissistic or insecure personalities" and why "those who [score] higher in narcissism also posted more often on twitter". While this post points out yet another important issue surrounding social media that cannot be ignored by business professionals and users alike, it does not provide enough information for the reasoning behind its statements. 

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Cause Marketing Is The New Advertising - Atlantic BT

Cause Marketing Is The New Advertising - Atlantic BT | Curation Revolution | Scoop.it

Cause marketing is popular, but is easy to do BADLY. This post outlines how Cause Marketing when added to a diversified Internet Marketing portfolio helps create a new and better form of "advertising" and the post includes a link to our new CauseMarketingBecause.com website. 

Atlantic BT BLog Post
http://www.atlanticbt.com/blog/cause-marketing-is-the-new-advertising/ 

CauseMarketingBecause.com
http://www.atlanticbt.com/blog/cause-marketing-is-the-new-advertising/ 

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Internet Marketing's Secret Triptych - Atlantic BT

Internet Marketing's Secret Triptych - Atlantic BT | Curation Revolution | Scoop.it
Internet Marketing's Triptych is Cause, Crowds and Cash. Learn how to use those three ideas in concert with one another and your online marketing wins.
Martin (Marty) Smith's insight:

Internet Marketing's Secret Triptych
Can't tell you how long these three ideas have been sitting in front of me. I've written recent posts about how everyone needs a store and why e-commerce is stronger with crowdfunding than alone.

 

After a barely articulate interview with our local paper, the Raleigh News and Observer, where I succeed at saying what Internet marketing isn't I wanted to think HARD about what it is.

 

Turns out I've been close for a while. Combining these three ideas into the Internet Marketing Triptych creates the missing view. Any online marketing team who combines cause, crowds and cash will rule their business vertical.

 

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Social Media Practices to Expect in 2013

Social Media Practices to Expect in 2013 | Curation Revolution | Scoop.it

Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities.


It has also become a crucial aspect of a businesses’ online presence- now a firm can connect with consumers and tailor their online relationships with customers, other brands, and with employees.
Predicting quite what is going to happen in this ever changing digital landscape isn’t easy, but it’s certainly worth noting some of the rising trends and having a look ahead to 2013.


Learn more about these trends, including social marketing, content development, branding, video + media applications, social tv, and the growing influence of mobile devices in social media...


Via Lauren Moss, Brian Yanish - MarketingHits.com
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Eliza Steely's comment, December 13, 2012 9:57 AM
I love that point Martin! I think people call it social because of the personal element to it as opposed to advertising and things like that, especially because it's so interactive in nature. Do you have a suggestion as to what to change the name to?
ThePinkSalmon's comment, December 13, 2012 8:44 PM
Very good indeed!
donhornsby's curator insight, December 14, 2012 3:23 AM

(From the article): "The coming year will see a massive increase in companies using social media services to market their goods and services, recognising the potential for sharing content and information and enhancing engagement with target audiences."

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Social And SEO - The Growing Tapestry of Social/Search

Social And SEO - The Growing Tapestry of Social/Search | Curation Revolution | Scoop.it
Your website's Google ranking could be helped with social media activity.


**** Some of the relationship described here is serendipty (i.e. what is popular on your Twitter is popular without clear cause and effect), but there are benefits to drive links from social to your digital stuff. People say the links are "no follow" links, but sizable people drink direclty from the Twitter and Facebook fire hose (the source not the RSS feed). Link juice moves to those sizable drinkers (online reputation management tool Radian6 is one example of a drinker).

What I know for sure is @ScentTrail popped a PageRank5 in 2 weeks. My ScentTrail Marketing blog recently moved froma PR2 to a PR3 and it has 300,000 words on it. My Tweets take much less time and are almost square the power of my blog, so I was an early believer in social (2008 or so) if for no other reason than its impact on search.


I wrote an article for @atlanticbt recently (Facebook The Most Important ROI) describing the other considerable TRUST benefits of social. Add TRUST plus PR and there is little question that social network marketing may be the most important marketing any team is doing (or not doing as the case may be).


The two ideas have become one thing in my thinking, a tapestry I think of as "social/search" mirroring Einstein's idea of the tapestry of space and time he called space/time. The reason I toss the big E in is the tapestry idea seems a helpful way to think of content networks. Content network marketing is a tapestry where every thread is connected in some way to every other thread. Thinking of social/search as a tapestry of connected points helps eliminate the "silver bullet" thinking that it is easy to fall into, ah if Internet marketing was only that easy (lol).


Marty

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Business 101: Social Media Credibility – Why Retweets Equal Implied Endorsement

Business 101: Social Media Credibility – Why Retweets Equal Implied Endorsement | Curation Revolution | Scoop.it
Want to build your followers? Simple: share stuff worth retweeting. Nika Stewart on why a retweet is an implied endorsement and how to get more!

 

**** Even more than implied endorsement is is the modeled data point each RT represent. Since Internet marketing is a fancy way of saying we all roll dice with content and keywords now RTs = what matters NOW and so should be fed.

 

Feeding what matters most to our audience doesn't mean we aren't leading too. We had to create the content that got the RTs in the first place. Watching RTs like hawks on wires above fields looking for movement because movement = dinner makes their value well in excess of their weight. Anyone who thinks Twitter is over needs to understand how such an immediate feedback loop can't be "over" until something 2x as good stands in its place and good luck with that. Slinging rocks in the general direction of giants may work again (David v Goliath) but not easy or sure.

Marty


Via Shirley Williams (XeeMe.com/ShirleyWilliams)
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Red Bull Branding 2: Friends of Friends Marketing vs. Groupon

Red Bull Branding 2: Friends of Friends Marketing vs. Groupon | Curation Revolution | Scoop.it
Red Bull Branding shared how we are all media companies now. Red Bull Branding 2 is about how to build online community via Friends of Friends. Marketing.
Martin (Marty) Smith's insight:

Community 70% Vs. Mercenary 30%
Once again today we saw an example of why we are creating our Triangle Startup Factory funded startup called Curagami. Today the account created a business using Groupon.

The problem with "drastic deal" sites is they destroy brands even as they appear to be building them. Stopping applying margin eroding deals and business declines. Every "drastic deal" site operates on the premise of "burnout".

Like a vampire drastic deal sites bring clients in and get as much money as fast as possible. They pitch their services as "Internet marketing" when what they really are is a plague of locusts.

The single remaining asset created with lots of ad buys today was a solid mailing list. This is GOOD, but three transitions must happen now:

1. Content Must Be More UGC (User Generated Content) via contests, games and curation. Gamify and value UGC too.  

2. Engage the 70% of socially altruistic vs. 30% mercenary deal seekers. 

3. Curate, Curate and CURATE. 


Read Drive by Daniel Pink. In this MUST read Pink explains our misconception about what motivates MOST people. When a Swiss blood drive offered to PAY their conversions went DOWN. When they offered to give a donation to a charity donations went backup. 

Even when the MAIN instrument used to build a site is DEAL DEAL DEAL inside there list are people more moved by social altruism and doing the right thing than scratching for the lowest price.

If you see on PRICE you are doomed. Someone will always create a better offer. The irony of this company's positioning which was high end trying to create enough DEAL FLOW to keep their doors open with GroupOn only to find the truth - Groupon is the cocaine of the Internet.

Pivoting back toward what makes them BETTER and SPECIAL vs. their competition COMMUNITY is what jumped up out of the water as we spoke (once again). Problem is the now desperate person we were talking too could hear anything since his need for a cocaine fix is now so HUGE he is worried about losing his business altogether (and rightfully so since he asked the brand killer into his home).

Can drastic deal sites serve a purpose? Perhaps, but the infrastructure of COMMUNITY better be firmly in place before spending dollar one on GroupOn or sales will go UP and then come right back down.  

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Brands Under ATTACK: 5 Ninja - ScentTrail Marketing

Brands Under ATTACK: 5 Ninja - ScentTrail Marketing | Curation Revolution | Scoop.it

Brands are under attack by 5 Ninja: clean slate, social media, death of old media, mobile & User Generated Content. How can you defeat attacking Ninja horde if your brand is a leader? How can you add speed and fury to the attack if your brand isn't the leader? 

Added an introduction from my friend Mark Traphagen.

Ninja are attacking brands NOW on Scenttrail Marketing:
http://www.scenttrail.com/brands-attack-5-ninjas/  

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5 Social Media Marketing Safety Tips: Part 1 via @SmallRivers (Paper.li blog)

5 Social Media Marketing Safety Tips: Part 1 via @SmallRivers (Paper.li blog) | Curation Revolution | Scoop.it

Marty's 5 Social Media Safety Tips
 

  1. Your Website Beats Their Websites Every Time
  2. Visualize Scenarios, Create Plans
  3. Understand What Authentic Does and Doesn’t Mean
  4. Hire the Right People
  5. Stay Calm, Carry On

 

Martin (Marty) Smith's insight:

Appreciate friends at Paper.li Re-sharing a post I wrote for them a year ago. Some things I would alter slightly, but holds up for the most part :). M 

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Social Media Referral Traffic +42%, $ Jumps + 63% and SMBs Rule [infographic]

Social Media Referral Traffic +42%, $ Jumps + 63% and SMBs Rule [infographic] | Curation Revolution | Scoop.it
In 2013, both large and small retailers earned business by making social media a priority. But it was the small merchants, operating exclusively online, that dominated the top ranks of the social media 500. This infographic takes a closer look at how SMBs can harness the power of smart placement, great content and nimble response.


Marty Note
I Loved this Line
"According to an Internet Retailer study, monthly referral traffic to e-commerce websites from Twitter, Pinterest, Facebook, and YouTube increased 42 percent, while the revenue generated from those visitors jumped nealry 63 percent."

There has been a debate about social media and SEO. Google continues to insist SMM has no role in ranking. This is disingenuous because it isolates Google from its parts.

Social media, as this infographic shows conclusively, helps with important Internet concepts like traffic, revenue and loyalty. Those are the "parts" that Google's continued claims that SMM doesn't impact rankings discounts.

Everything impacts rankings. Everything that brings traffic to or back to a website impacts SEO rankings. It has to since that is the nature of the game we play.

Good conversation breaking out on G+
https://plus.google.com/102639884404823294558/posts/VG9kxyBLaAH  


Via Hannah du Plessis
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malek's curator insight, February 26, 7:52 AM

It's all about the interaction of consumers with products online. The recently released Google's new Hummingbird algorithm put more weight to how your business, product, or service is being talked about on the social Web.

Ali Anani's curator insight, February 26, 9:16 PM

Stay in the race by grasping social media

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Hubs vs. Stand Out Content - Conversation With Mark Traphagen on G+

Hubs vs. Stand Out Content - Conversation With Mark Traphagen on G+ | Curation Revolution | Scoop.it

Hubs vs. Stand Out Content
Fascinating conversations with @ janlgordon@Guillaume Decugis& "Content Shock" author blogger Mark Schaefer helped create this conversation about Hubs vs. Stand Out Content with @Mark Traphagen.

As we attempt to understand and plan for the future of #SEO and #contentmarketing these conversations becoming increasingly important.

 
https://plus.google.com/102639884404823294558/posts/M2YrHJV3FYS

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Lori Wilk's curator insight, January 28, 12:16 PM

Great to hear what's being said on issues of content creation vs content curation and we'll get the see what worked best when we tally up the results at the end of the year. I do agree that in many cases the writers are not getting paid enough to create the original content.It is easier to get more content delivered to more people, quickly, by having fewer original articles to create and more curated content to share. The curated content is already written and is waiting for more distribution. The original content takes more research, thinking, writing, editing, and then posting. It's a longer process to create new content and it costs more than curating existing content. The perfect combination of both content creation and content curation will be very lucrative for some platforms this year-we'll have to wait to see who figures it out the best and who makes the most money doing it.

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Brief History Of The Next Big Thing & Next Big Thing Predictions by @PeterSweeney Primal

Brief History Of The Next Big Thing & Next Big Thing Predictions by @PeterSweeney Primal | Curation Revolution | Scoop.it
In business, vision isn’t some mythical ability to see the future. It’s about being able to recognize a pattern and appl…
Martin (Marty) Smith's insight:

Great Post But Upside Down
This is a great post by Primal's founder Peter Sweeney, but it is upside down for what I want to accomplish today. Sitting there thinking I wish the bottom were the top I realized I have the tools to make that happen (lol).

Crowdfunding feels like a "next big thing" with tentacles in everything from banking to ecommerce so it passes the very good Next Big Thing Test Peter's post creates:


"How to Recognize The Next Big Thing?

If the history of The Next Big Thing teaches us anything, it’s that new media invariably dominates old media; regardless of how hard the incumbents try to keep new media down.


Equally clear, the essence of The Next Big thing won’t be technological. Cloud, data, augmented, geo, semantic, mobile, distributed, implicit, programmable networks are statements of technological enablers, not human experiences."

Ideas Peter sees as Next Big Thing:

* Interest networks (niched & more personal social media).
* Computational Services.

* Automated Assistants.

Ideas I see as next Big Thing:

* Crowdfunding.
* Distributed Ecommerce.
* Curating Conversations.

Crowdfunding
Crowdfunding is so much MORE than seed equity funding. Having managed a multi-million dollar ecommerce website and remembering putting my job on the line every Christmas means finding ways to "test before we test" and generate tribal formation every website needs these days favors a crowdfunding revolution that only has a little to do with seed funding via equity crowdfunding.

The trend is already manifesting. Dell creates a new "venture fund", P&G outsources 50% of their R&D and Kickstarter is slouching toward their $1 BILLLION in funding party. Soon we will "crowdfund" everything.

Ecommerce
After Google's algorithm changes storming the castle of scaled websites to achieve top search rankings is all but impossible. This begs the question WHY is commerce something we must got to a website to complete. In a SOCIAL and MOBILE time why can't we THINK, "I want that," and have it flying in on one of those Amazon drones?

Why is our eCommerce imagination so BORING? Whit is it so proprietary? Why do we make online customers COME TO US? One of the things we proved with CureCancerStarter.org, our crowdfunding cancer research platform on Authorize.net, is once you've created the commercial "token" it can go anywhere. SO why isn't it?

The most disruptive thing any affiliate marketer does is ship traffic across the bridge to their partner. More than half the traffic drops off. Why not CONVERT ANYWHERE?

Conversations
The conversation is rapidly becoming the new medium and currency thanks to the SOCIAL, MOBILE and VIDEO tsunamis. We can consult experts on anything. Our marketing is "inbound" so own the conversation to own the traffic.

"Owning the conversation,” means curating in a Radian6 ORM (Online Reputation) way. Our marketing must curate conversations in near real-time no matter where they happen.

 

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janlgordon's comment, December 17, 2013 12:36 PM
Marty, you never cease to amaze me, your insights are absolutely brilliant and right on target with this one - Let's take this to Curatti........worthy of a replay and discussion for sure!!
Bettina Ascaino's curator insight, December 17, 2013 3:00 PM

[Martin Smith's]

 

Ideas Peter sees as Next Big Thing:


* Interest networks (niched & more personal social media). 
* Computational Services.

* Automated Assistants. 

Ideas Martin Smith sees as next Big Thing:

* Crowdfunding.
* Distributed Ecommerce. 
* Curating Conversations. 

Crowdfunding
Crowdfunding is so much MORE than seed equity funding. Having managed a multi-million dollar ecommerce website and remembering putting my job on the line every Christmas means finding ways to "test before we test" and generate tribal formation every website needs these days favors a crowdfunding revolution that only has a little to do with seed funding via equity crowdfunding. 

The trend is already manifesting. Dell creates a new "venture fund", P&G outsources 50% of their R&D and Kickstarter is slouching toward their $1 BILLLION in funding party. Soon we will "crowdfund" everything. 

Ecommerce
After Google's algorithm changes storming the castle of scaled websites to achieve top search rankings is all but impossible. This begs the question WHY is commerce something we must got to a website to complete. In a SOCIAL and MOBILE time why can't we THINK, "I want that," and have it flying in on one of those Amazon drones?

Why is our eCommerce imagination so BORING? Whit is it so proprietary? Why do we make online customers COME TO US? One of the things we proved with CureCancerStarter.org, our crowdfunding cancer research platform on Authorize.net, is once you've created the commercial "token" it can go anywhere. SO why isn't it? 

The most disruptive thing any affiliate marketer does is ship traffic across the bridge to their partner. More than half the traffic drops off. Why not CONVERT ANYWHERE? 

Conversations
The conversation is rapidly becoming the new medium and currency thanks to the SOCIAL, MOBILE and VIDEO tsunamis. We can consult experts on anything. Our marketing is "inbound" so own the conversation to own the traffic. 

"Owning the conversation,” means curating in a Radian6 ORM (Online Reputation) way. Our marketing must curate conversations in near real-time no matter where they happen.

 

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Hellfighters and the New SEO

Hellfighters and the New SEO | Curation Revolution | Scoop.it
Fires happen to every website no matter how careful their overseers. Fires destroy value. Today's fires are complex and intertwined requiring specialized cross functional teams to extinguish called Hellfighters.
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Spotify, Scoopit And The Rise of Niche Social Nets In Web 3.0

Spotify, Scoopit And The Rise of Niche Social Nets In Web 3.0 | Curation Revolution | Scoop.it
Like all else in business, social media is evolving and entering a new phase where brands are creating exceptionally niche social experiences for their users and members.

Via Susan Bainbridge, Jekaterina Cernobrovaja
Martin (Marty) Smith's insight:

The Network Is The Computer
Remember when Sun Microsystems proclaimed the network to be the computer. Most, upon hearing Sun's new tag line, either yawned or tilted their head and said, "What?"

In this excellent post from Clinton Bonner on the TopCoder blog we see a future of "niche social nets". Bonner uses Spotify's recent modification to allow social tribes to form around a single song to illustrate how, in the not very distant future; the network will be the computer.

Several years ago when I wrote Platforms vs. Websites (http://scenttrail.blogspot.com/2011/09/internet-marketing-platforms-vs.html ) I got it half right. The trouble is I didn't go far enough. Platforms like Spotify are really tools that allow other platforms to develop. Bonner notes how a social tribe can form around a single song. Here is a great quote from Bonner's post:

"The center of gravity is no longer wholly Spotify, the service and its tentacles outward to Facebook, but instead, the individual song itself becomes the gravitational pull, inside Spotify. The intention is to drive more focused conversations and mid-thread, peer-to-peer recommendations to occur directly in the individual song thread. Of course, the ultimate intention is to gather ever more accurate data on a gigantic user base, and this social step, is a game-changer in that regard.


In my opinion it’s a natural progression to drive these conversations to the micro-level and it begets better, more specific social content around the original content, the song. Recommendation engines will improve, user experience will be altered positively, and again Spotify will now gain even more user data than before that they can use to monetize in a variety of ways."


Paradigm Shift

As Internet marketers our THINKING must shift from proprietary to collaborative (at least at the information level). I remember asking the owner of a $150M catalog company why we didn't "sell" everything. What I was really asking was why we didn't arbitrage everything since, at least at an information level, there was NO COSTS associated with "selling" one more thing.

The Spotify model improves on that idea. With "niche social nets" is it isn't necessary to even "sell" a single thing because the right platform allows and encourages niche social nets to do almost all the work. One could make a good argument that Scoop.it is to content what Spotify is to music.

Spotify and Scoop.it show that the more intelligently we approach the HOW the more exciting becomes the What and Why. When the network is the computer Internet marketer who can think about INFORMATION as effectively as Spotify and Scoop.it win. Those who can't will be swept from the field.

Kudos to Clinton Bonner for such elegant thinking.

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Stephen Van Delinder's curator insight, August 10, 2013 9:23 PM

Wow. This is one of the most insightful articles I've read in a very long time...

 

Okay, I just read it a second time and it's official: my mind is blown imagining all the ways that available technology is about to integrate. I like the golf example. Compare metrics and stats in real time with people on your golfing social network. All the pieces are already in place, and it doesn't take an MBA to figure out how to monetize that idea. 

 

"Think larger. Social in the coming 3.0 is all about hyper-specificity, gained access, domain sharing, knowledge distribution and re-purposing, and ultimately, innovation acceleration leading us into an era of continuous innovation."

 

Ironically enough, it looks like social networking is on its way back to being a small niche social site for college kids at specific schools like Harvard. 

 

I am now following Clinton Bonner on Twitter.


Clinton Bonner's comment, August 11, 2013 5:37 PM
Hi all, just wanted to say thank you very much, rather humbled by your words and really enjoying the added commentary you've all added. Thank you.
Peg Corwin's curator insight, June 22, 11:44 AM

Wow, niche communities around a single song, even.  

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The CoSoMo Manifesto - Atlantic BT

The CoSoMo Manifesto - Atlantic BT | Curation Revolution | Scoop.it
Our Connected, Social & Mobile revolution moves sand under our Internet marketing feet twenty years+ after Cluetrain's Manifesto, time for a new manifesto.
Martin (Marty) Smith's insight:

Had fun writing an update to one of my favorite books - The Cluetrain Manifesto. Here are highlights from the CoSoMo Manifesto:

* We (your customers) are POWERFUL beyond your wildest dream.
* Our (your customers') everyday needs are more than MET.
* Our (your customers') aspirational desires will never be satisfied.
* Greatness is the cost of the poker game you are playing.
* We can't tell You how to be GREAT, but sure know it when we see, feel or buy greatness.
* Our TIME is our most valuable resource, so don't waste it.
* We may know you better ONLINE than you know yourself, so be authentic and real.
* Together we are more powerful than either of us alone.


What about you? Have ideas we should add to the CoSoMo Manifesto? Share in comments and we will curate in. Marty

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Social Media Is The Next Web - Brian Solis [more and more graphic]

Social Media Is The Next Web - Brian Solis [more and more graphic] | Curation Revolution | Scoop.it
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Martin (Marty) Smith's insight:

More And More People Connected To The Web For Longer Amounts of Time is a pretty great graphic and summary of our most Internet marketing future. This excellent article from trusted source Brian Solis implies the death of things such as:

* The static web (everything moves all the time now).

* The lecture web (all content is conversation now).

* The textual web (visuals, visuals and visuals rule).

* The one size fits all web (mobile, social and local now).

* The work web (web worming into all hours now).

 

The web's working its way into everything from our refrigerator telling us it is time for service to our Social, Local and Mobile dreams and desires is the ubiquitous web, the infinite waterfall web, the web whose presence is taken for granted and ever-present. 

In a way we will know we've succeeded as Internet marketers when the word "Internet' is no longer part of our job description. When we return to being "marketers" again because Internet is understood we've safely arrived at our destination - The Next Web.  

 


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How Employees Can Help Social Media (Infographic)

How Employees Can Help Social Media (Infographic) | Curation Revolution | Scoop.it

Every employee is a potential social media advocate with the right training. Great infographic explaining how employees can safely plug into social media marketing to help the side. Marty

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Social Data + Segmentation = Magic Marketing - Giveo

Very interesting application for non-profits.
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