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Curation Revolution
Curation is the next web revolution.
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Why Haiku Deck May Be Most Important Internet Marketing Tool You AREN'T Using via @Curagami

Why Haiku Deck May Be Most Important Internet Marketing Tool You AREN'T Using via @Curagami | Curation Revolution | Scoop.it

Haiku Decks Create Shares & Community
If we told you there was a tool that would generate 3,200 views of your content on average and produce almost 60,000 views and over 700 shares for 34 uses (of the tool) you would USE IT right? This Curagami post shares why Haiku Deck is a powerful Internet marketing tool you should start using NOW.


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Social Media Publishing is dead - SMB Survival Guide: 3 Rays of Hope via @Curagami & @gdecugis

Social Media Publishing is dead - SMB Survival Guide: 3 Rays of Hope via @Curagami & @gdecugis | Curation Revolution | Scoop.it

Lions, Tigers, Bears & Content Shock & SMB Survival
Small to Medium Sized Businesses are overwhelmed. The clearest message we've received during our first six months creating our Startup Factory funded startup called Curagami is a clear protest. "Overwhelmed" is the most common adjective SMBs use to describe their situation.

Not hard to see why SMBs are feeling overwhelmed. Tactics that used to insure consistent yearly growth are sick. Tactics are drying up faster than ever.

SMB Marketing Tactics Costing More, Getting Less:

* Yellow Pages (near death).
* Print ads (near death).

* Val-u-pak coupons (near death).

* Coupons of any kind (losing relevance with smartphone users)..

* Groupons (blows brands up almost beyond repair).
* Email marketing (sick due to social / mobile web).
* Social Media Marketing (sick and getting sicker fast).
* Content Marketing.(content shock sick).

* Ecommerce (too many stores, same offerings).
* PPC (paying more to get less).
* Retargeting (cat out of bag, so sick efficacy declining).
* Video Marketing (steep learning curve, expensive).
* Viral Marketing (everyone has that cold now & hit or miss).
* Cause Marketing (not as unique as once was & live or die with partner).

* Celebrity Marketing (expensive and live or die with branded celeb).

* SEO (don't even get us started, all but gone, baby, gone).

3 Rays of Hope

1. Content Curation
Discussed by Scoop.it CEO @Guillaume Decugisin Social Media Publishing Is Dead As We Know It ( http://blog.scoop.it/2014/06/18/social-media-publishing-is-dead-as-we-know-it/ ).

2. Community
Banding and binding tribes of contributors, advocates and supporters to your cause.

3. Friends of Friends marketing.
Reaching new customers via WOM (Word-of-Mouth) supplied by fans, brand advocates and social marketing Sherpas willing to sacrifice and help your cause.

Curagami (http://wwww.curagami.com ) is focused on helping SMBs create sustainable community via the Friends-of-Friends marketing community generates.  

Am Scooping Guillaume's post to use in our Curagami board meeting tomorrow and we are working on 3 cool ideas:

* Curagami SMB Survival Guide - one page "action focused" recommendations on the tapestry of marketing tools and tactics needed to know where online "success" lives these days.

* Curagami $25,000 SMB Survival Contest - Help in seo, content marketing and community building to make this holiday online selling season great.

* Curagmai SMB Survival School - 1 day training to support SMBs at the American Tobacco Campus in Durham, NC.


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SMBs and Content Marketing: 5 Quick Tips Trending On ScentTrail Marketing

SMBs and Content Marketing: 5 Quick Tips Trending On ScentTrail Marketing | Curation Revolution | Scoop.it

Here are 5 Quick and Easy Content Marketing Tips for Small To Medium Sized Businesses:

* There Is No Them.
* Email Market With Personas.
* Create Q&A Content.
* Conversations Not Lectures.
* Have and Create FUN.

This post is trending on ScentTrail Maketing with over 1,000 views now.  

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The Giant Melon That ATE Internet Marketing: News&Observer ScentTrail Interview

The Giant Melon That ATE Internet Marketing: News&Observer ScentTrail Interview | Curation Revolution | Scoop.it
Rather than being intimidated by the ever-growing online world, small-business owners should embrace it and use it as a means to further communicate their message, said Martin Smith, who directs the marketing division Atlantic Business...
Martin (Marty) Smith's insight:

Friends have been Tweeting me all morning to ask if the giant head featured in the Raleigh News and Observer's Ask The Experts column was me. I'm afraid so :). 

I added a comment to Laura Finaldi's elegant summary of our long and winding interview about Internet marketing tips for Small to Medium Sized Businesses (#SMBs).

I wanted to let local Raleigh, Durham and Chapel Hill SMBs know that I host a free Internet marketing consulting session most Saturdays at Saladelia Cafe on University in Durham. SMBs feel overwhelmed by Internet marketing, can get suckered into bad ideas such as GroupOn and least I can do is listen and create community of helpful resources and ideas.  

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Google Kicks Butt, Takes Names Rolls Out Integrated SMB Marketing Solution

Google Kicks Butt, Takes Names Rolls Out Integrated SMB Marketing Solution | Curation Revolution | Scoop.it

According to Amir Efrati of the WSJ, Google is creating a integrated marketing solution for small businesses (SMBs) trying to cash in on the consumer shift to social, mobile, local.



***** Google kicking you know what and taking names. Marty
Via Manuel Thomas
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Killing Your Brand Easy As One, Two, Three

Killing Your Brand Easy As One, Two, Three | Curation Revolution | Scoop.it

Killing Your Brand Is Easy
Small to Medium Sized Businesses (SMBs) have shipping ALL WRONG. They want cheap shipping. Shipping is a battleground and trying to save money there is often tripping over $100 bills to pick up pennies.

This G+ post shares the wrong questions being asked in the wrong ways by many SMBs. I like FedEx even for TINY companies because they immediately look BIGGER and more trustworthy with FedEx attached.

Things still go BUMP in the night with FedEx, but we trust THEY will make it right. I don't mind checking a tracking number and working with FedEx to solve a shipper's problem. I won't CONSIDER hopping in my car and running to the post office to attempt to do the same for USPS.

The brands live in different places in my head. FedEx has done many more good turns that bad. USPS has delivered more than they failed too, but when they fail its always MISERABLE trying to straighten it out.

All things being equal, and they never are, I can make a solid branding argument for why any online business should ship FedEx with triggers for free ground and air.

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Social Media Referral Traffic +42%, $ Jumps + 63% and SMBs Rule [infographic]

Social Media Referral Traffic +42%, $ Jumps + 63% and SMBs Rule [infographic] | Curation Revolution | Scoop.it
In 2013, both large and small retailers earned business by making social media a priority. But it was the small merchants, operating exclusively online, that dominated the top ranks of the social media 500. This infographic takes a closer look at how SMBs can harness the power of smart placement, great content and nimble response.


Marty Note
I Loved this Line
"According to an Internet Retailer study, monthly referral traffic to e-commerce websites from Twitter, Pinterest, Facebook, and YouTube increased 42 percent, while the revenue generated from those visitors jumped nealry 63 percent."

There has been a debate about social media and SEO. Google continues to insist SMM has no role in ranking. This is disingenuous because it isolates Google from its parts.

Social media, as this infographic shows conclusively, helps with important Internet concepts like traffic, revenue and loyalty. Those are the "parts" that Google's continued claims that SMM doesn't impact rankings discounts.

Everything impacts rankings. Everything that brings traffic to or back to a website impacts SEO rankings. It has to since that is the nature of the game we play.

Good conversation breaking out on G+
https://plus.google.com/102639884404823294558/posts/VG9kxyBLaAH  


Via Hannah Kramer
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malek's curator insight, February 26, 2014 10:52 AM

It's all about the interaction of consumers with products online. The recently released Google's new Hummingbird algorithm put more weight to how your business, product, or service is being talked about on the social Web.

Ali Anani's curator insight, February 27, 2014 12:16 AM

Stay in the race by grasping social media

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5 Quick & Easy Content Marketing Tips For SMBs & Startups

5 Quick & Easy Content Marketing Tips For SMBs & Startups | Curation Revolution | Scoop.it

Here are the content marketing tips for #startups and #smbs shared in this post:

1. Create content before, during and after events.

2. Support great posts about you by writing about them.

3. Don't SELL, CURATE instead.

4. Create content with an eye toward what you want.

5. Tools matter.

http://scenttrail.blogspot.com/2013/11/5-quick-easy-content-marketing-tips.html 

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7 Kick-Ass Marketing Ideas For SMBs and Startups In 2013 - Atlantic BT

7 Kick-Ass Marketing Ideas For SMBs and Startups In 2013 - Atlantic BT | Curation Revolution | Scoop.it
What trends really matter for small and medium sized businesses (SMBs) and startups in 2013? @ScentTrail shares 7 kick ass marketing trends for SMBs.
Martin (Marty) Smith's insight:

I was about to scoop 10 Online Marketing Ideas For 2013 from Entrepreneur.com when they suddenly seemed so DOOMED (lol). Don't get me wrong Entrepreneur.com's list are all important trends, but few of the Small Businesses (SMBs) and Startups I work with will be able to execute the ideas on the list well enough to get back the money they cost (with some notable exceptions). 

I share 7 ideas any SMB or Startup can do and make money from in 2013 because they are not so well traveled. These ideas are CHEAP but not everyone and their brothers are executing these so the "stand out" value is greater. 

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Gerrit Bes's curator insight, January 9, 2013 4:06 AM

I was about to scoop 10 Online Marketing Ideas For 2013 from Entrepreneur.com when they suddenly seemed so DOOMED (lol). Don't get me wrong Entrepreneur.com's list are all important trends, but few of the Small Businesses (SMBs) and Startups I work with will be able to execute the ideas on the list well enough to get back the money they cost (with some notable exceptions). 

I share 7 ideas any SMB or Startup can do and make money from in 2013 because they are not so well traveled. These ideas are CHEAP but not everyone and their brothers are executing these so the "stand out" value is greater. 

Firas Ghunaim's curator insight, January 9, 2013 7:42 AM

I was about to scoop 10 Online Marketing Ideas For 2013 from Entrepreneur.com when they suddenly seemed so DOOMED (lol). Don't get me wrong Entrepreneur.com's list are all important trends, but few of the Small Businesses (SMBs) and Startups I work with will be able to execute the ideas on the list well enough to get back the money they cost (with some notable exceptions). 

I share 7 ideas any SMB or Startup can do and make money from in 2013 because they are not so well traveled. These ideas are CHEAP but not everyone and their brothers are executing these so the "stand out" value is greater.