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Curation Revolution
Curation is the next web revolution.
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Why Your Website Needs A MacGuffin - via @Curagami

Why Your Website Needs A MacGuffin - via @Curagami | Curation Revolution | Scoop.it

Websites Need MacGuffins
Website MacGuffins are different than film MacGuffins, an idea important to moving the plot along that may never be fully disclosed to viewers. Website Macguffins move customers along a journey to conversion.

Website MacGuffins Include:

  • Free Shipping.
  • Prevalent & Easy To Find Email List.
  • About Page.
  • Relevant Content.
  • Reviews.
  • Trust Marks (Visa, MasterCard for example) in cart.
  • Terms of Use.
  • Satisfaction Guarantee.
  • Social Share Buttons especially Twitter and Facebook.


What are your website's MacGuffins?

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6 Secrets To Create Awesome Content ScentTrail Marketing

6 Secrets To Create Awesome Content ScentTrail Marketing | Curation Revolution | Scoop.it

Everyone does the easy thing. They insist you must create awesome content without completing the sentence to explain HOW to create amazing content.


That is because creating awesome content is full of serendipity, but there are things you can do to increase chances for advocacy and social support.


This post shares 6 secrets to create awesome content:


  • Almost NEVER what you think due to serendipity. 
  • OPJ (Other People's Juice the NewsJacking thing).
  • Hook-y Headlines.
  • Great Seductive Relevant Visuals.
  • Feed The Monster.
  • Powerful beats Wimpy.

 

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