Curation Revolution
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Curation is the next web revolution.
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Scooped by Martin (Marty) Smith
Scoop.it!

Content +35%, Engagement -17% Means Content Marekting Is Over (report)

Content +35%, Engagement -17% Means Content Marekting Is Over (report) | Curation Revolution | Scoop.it

Marty Note
There are about a million implications of this Marketing Land report  showing content push +35% while engagement collapses. One implication is we are using the right tool. @Scoop.it and content curation is the future. As @Guillaume Decugis and his team shares (over and over), content curation's greater reach, democracy, and engagement is better for you, your band and website. 

 As we shared on G+ (Inevitable Lightness of Being) and Curagami (Burn Down Your Website) the tactical past is giving way to a different marketing future. Hold on to the past and become irrelevant. The future is about curating, caring and collaborating more and that means Scoop.it's genius becomes even MORE important :). Marty 

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Scooped by Martin (Marty) Smith
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The Collaboration Imperative - Video Notes After #DSCLT15 Today

Seeing Moon and Lola today at Charlotte's Digital Summit helped us realize we didn't discuss platform thinking, curating not creating content and how those ideas develop online community. 

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Why SEO ROCKS Content Curation via @Curagami & Scoopit

Why SEO ROCKS Content Curation  via @Curagami & Scoopit | Curation Revolution | Scoop.it

Why Content Curtation Rocks SEO
The slide deck from @Scoop.it about how content curation impacts SEO is an excellent SEO & content curation primer (embedded in the post), but let’s do a deeper dive to understand how content curation ROCKS SEO and every site's Uber-Goal of creating sustainable online community.

This Curagami post creates an interesting comparison between Oprah and Amazon. One knows how to create online community one doesn't. Both have great tips to share.

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Don’t Just Curate Content, Harvest it | Sandhill

Don’t Just Curate Content, Harvest it | Sandhill | Curation Revolution | Scoop.it

Harvesting Content via Curation
This is a great if somewhat complicated (to understand) post via my friend and great G+ curator @MarkTraphagen. I'm working on creating a matrix of their suggestions in order to show how I use Scoop.it to achieve them with ease and efficiency.

Stay tuned. Marty

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Social Media Reach Is Dead, Long Live Content Curation & Community… [thoughts on Guillaume's post]

Social Media Reach Is Dead, Long Live Content Curation & Community… [thoughts on Guillaume's post] | Curation Revolution | Scoop.it

Social Media Reach Is Dead, Long Live Content Curation & Cmmunity
@Guillaume Decugis  was nice enough to ask me to weigh in on his blog post. He knew it wouldn't be hard for me to write 1,000 words on something that I feel strongly about - what will tomorrow's marketing look like.

Little is certain OTHER than tomorrow's marketing will be very different than today's and unrecognizable from yesterdays. The post on G+ shares my reaction to Guillaume's post along with as much Nostradamas as I can muster at midnight after a long day.

The core is YES content curation is going to be an integral part of the friends of friends marketing creating community we see at our Triangle Startup Factory funded startup called Curagami (http://www.curagami.com ).

One BIG THING we've already learned is RESPECT, ADMIRATION and enough envy to fuel a train for what Marc, Guillaume, Ally and the Scoopiteers created. The post discusses how any cause moves from passion, through to business and finally into quackery.

That evolution is why all tactical online marketing is dead man walking. The key is winning and keeping hearts and minds. Certainly content curation is going to be HUGE in winning the LOVE any successful brand or online presence will require to be successful in tomorrow's marketing. Are there a few other things? You bet and I tried to share all of the hard won lessons about content, community and love team Curagami is learning.

My G+ Post
https://plus.google.com/102639884404823294558/posts/i1fzgtror51

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