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Curation is the next web revolution.
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Just Say NO To These Common SEO Mistakes

Just Say NO To These Common SEO Mistakes | Curation Revolution | Scoop.it
Martin (Marty) Smith's insight:

5 Common SEO Mistakes To Avoid
SEO as an optimization strategy may be dead, but technical SEO or using the right signals to properly define your content marketing remains important.

5 Common SEO Mistakes To Avoid
1. Only Create One H1 tag.
2. Title is IMPORTANT & Company Name goes at the end.

3. Order matters always important to left and count down.

4. Keywords are GOOD, but don't spam (meta and body text).

5. No JUNK in your Head.

This last tip means don't have a bunch of useless javascript in your <head></head> tag. The spider starts reading and isn't patient. Large amounts of text in your head (the area before your body tag) can eat up all of your spider's "read".

Ask yourself some basic questions. Do you REALLY need that rollover or can you call the script by using an external file instead of putting all that code in the head.

Remember SPEED is paramount and looping Javascript can create conflict and slow page load and spider reads way down (don't to that would be my advice). Do a simple cost / benefit analysis and keep it simple.

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Martin (Marty) Smith's comment, July 10, 2013 9:15 AM
Like Stephanie's postage stamp analogy. Some social tools such as @Scoopit can become creation tools too (not just delivery vehicles). Scoop.it is a hybrid both postage stamp, letter and curated letter (from other sources). Why it rocks SEO and is fun to use. Also the fastest feedback loop on the web :). M
Esther Turón Perez 's comment, July 18, 2013 4:18 AM
Very good!
Stephanie Katcher's comment, July 18, 2013 11:33 AM
Thanks Martin! You're right about Scoop.it's role. Now I need to dig up the mindmap I have for key players.
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4 Social SEO Mistakes

4 Social SEO Mistakes | Curation Revolution | Scoop.it

Just because you recognize that social media marketing and SEO go hand-in-hand, that doesn't mean there aren't pitfalls you should  be aware of.


Via Ken Horst
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13 Easy Fix Ecommerce Mistakes And 2 Toughies For Holiday 2012

13 Easy Fix Ecommerce Mistakes And 2 Toughies For Holiday 2012 | Curation Revolution | Scoop.it
15 Common Mistakes in E-Commerce Design and How to Avoid Them (via @smashingmag) - Selling online can open up huge new markets for many businesses.

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Marty Note
These are all great tips. I've had to, at one time or another, correct them all. There are several low hanging fruit easy to fix tips like making sure people know where you are (your contact information should be ways to find and not a PO box) and making sure your return information is easy to search, find or popup.

Inside the easy, low hanging fruit are two tough but valuable ideas:

* Internal Search
* Shopping Cart

Search touched about half of our sales when I was a Director of Ecommerce. Some say great navigation can eliminate search. I don't agree. We live in a search culture thanks to Google so people are going to search your site. Using search to build and merchandise highly effective landing pages is an ecommerce MUST.

There used to be great SaaS tools you could add into your site like Endeca. Now most CMS build in some of those expensive features. I'm a Director of Marketing at Atlantic BT ( http://www.atlanticbt.com ). We've done about 50 Magento installations and Love the platform for its sheer POWER. Magento has many of Endeca's better ideas in their CMS or you can buy plugins to augment this open source platform.

Shopping cart's take sophisticated A/B testing at last and, if you have the budget, multivariate testing (MVT). True MVT creates a regression analysis of all possible variables and provides the best combinations of alternatives. Small tweaks in the cart can mean millions so I recommend using MVT testing tools such as Adobe's Test and Target to get an accurate read. Never blunder into cart renovations since you would be violating first law of Internet marketing, "DO NO HARM."

So tackle all of these ideas, but understand the article mixes the complicated with the easy :).M

 

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