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Curation Revolution
Curation is the next web revolution.
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4 Simple Steps To A Blog Post That Floods Your Inbox with Inquiries

4 Simple Steps To A Blog Post That Floods Your Inbox with Inquiries | Curation Revolution | Scoop.it

If your current blogging strategy isn't growing your online business, learn a proven method for writing one blog post that turns readers into clients.

* Forget about lead generation.
* Stand out as a problem solver.
* Apply "authority enhancers" (quote experts, books, other confirming experts).

* Make readers fall in love with you.  


Via Peg Corwin
Martin (Marty) Smith's insight:

Liked @Peg Corwin note, "First step is to forget about lead generation" and agree. 

My favorite tip is the last one - make readers fall in love with you. I like little things like present tense verbs, sharing personal stories (when relevant) and being present and accounted for in social media (not phoning it in). Great Scoop by Peg, a trusted source for me. 
 

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Peg Corwin's curator insight, August 30, 3:24 PM

Hint - the first step is to forget about lead generation.  

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Social Media Reach Is Dead, Long Live Content Curation & Community… [thoughts on Guillaume's post]

Social Media Reach Is Dead, Long Live Content Curation & Community… [thoughts on Guillaume's post] | Curation Revolution | Scoop.it

Social Media Reach Is Dead, Long Live Content Curation & Cmmunity
@Guillaume Decugis  was nice enough to ask me to weigh in on his blog post. He knew it wouldn't be hard for me to write 1,000 words on something that I feel strongly about - what will tomorrow's marketing look like.

Little is certain OTHER than tomorrow's marketing will be very different than today's and unrecognizable from yesterdays. The post on G+ shares my reaction to Guillaume's post along with as much Nostradamas as I can muster at midnight after a long day.

The core is YES content curation is going to be an integral part of the friends of friends marketing creating community we see at our Triangle Startup Factory funded startup called Curagami (http://www.curagami.com ).

One BIG THING we've already learned is RESPECT, ADMIRATION and enough envy to fuel a train for what Marc, Guillaume, Ally and the Scoopiteers created. The post discusses how any cause moves from passion, through to business and finally into quackery.

That evolution is why all tactical online marketing is dead man walking. The key is winning and keeping hearts and minds. Certainly content curation is going to be HUGE in winning the LOVE any successful brand or online presence will require to be successful in tomorrow's marketing. Are there a few other things? You bet and I tried to share all of the hard won lessons about content, community and love team Curagami is learning.

My G+ Post
https://plus.google.com/102639884404823294558/posts/i1fzgtror51

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Community Is About Your Behavior, Not Your Brand Says Guru Jason Falls

Community Is About Your Behavior, Not Your Brand Says Guru Jason Falls | Curation Revolution | Scoop.it
Jason Falls identifies the true qualifier of a brand building a community — It’s found in its behavior toward its customers, not anything having to do with the brand itself.
Martin (Marty) Smith's insight:

Love Builds Community & Impossible To Fake
I've seen Jason Falls speak several times and the author of No BS Social Media pulls no punches, is funny and knows how to engage an audience. Helps that hs is way more RIGHT than wrong. Here he identifies the correct ingredient to create community - LOVE. 

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Crowdsoucing LOVE via Wisdom of Crowds Q&A

Crowdsoucing LOVE via Wisdom of Crowds Q&A | Curation Revolution | Scoop.it

Crowdsourcing LOVE Via Guru.com
I am BLOWN AWAY by the value of using Guru.com. When my team got too booked to help with CureCancerStarter.org I reached out to friends. One highly trusted friend mentioned posting on Guru.com.

I don't know if I will find a great team via Guru.com, though chances look very good. I do know the spec is already better thanks to the great questons being asked forcing me to THINK more like the crowd.

Well done Guru.com, well done! The linked piece discusses how social media is changing sellling. The art of the pitch is really the art of the Q&A now. I also share a few LOVE LESSONS hard won by having the Big C.

Martin (Marty) Smith's insight:

Writing aswers to questions from Guru.com is the most fun I've had all week. What a great TOOL, what a great way to bring wisdom of crowds to any project. Fair Warning - the piece attached to the G+ post goes to GEEKY fast and never returns. May bore you to tears.

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Meaning, Value, Drive in Work & Life: Dan Ariely TED Talk

Meaning, Value, Drive in Work & Life: Dan Ariely TED Talk | Curation Revolution | Scoop.it

Work and Value
Dan Ariely, author of Predictably Irrational a great book for Internet marketers, explains how meaning is more important than money in this excellent TED talk. In a series of experiments Ariely explains the delicate ballet we dance between motivation, meaning and value.

Reminded me of Daniel Pink's Drive: The Surprising Truth About What Motivates Us. This talk ties to Trendwatching's report on Demanding Brands too (http://trendwatching.com/trends/demandingbrands/ ).

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"Asynchronous Thinking" - A Haiku Deck by Martin Smith

"Asynchronous Thinking" - A Haiku Deck by Martin Smith | Curation Revolution | Scoop.it

Discovered the strange secret of Internet marketing last week. We lucky few Internet marketers must do some things BECAUSE everyone is doing them. We violate these "conventions" at our risk, but we can't stop there.

We can't stop with mere emulation of current convention because there is no money to be made there. Our Internet marketing must win hearts, minds, love and advocacy to become increasingly valuable. We can't win brand advocates by copying others.

We must take the risk of passionate disruption. Disruption in Internet marketing is a tricky business. Too little disruption and your Internet marketing is conventional and boring. Too much disruption and your Internet marketing is speaking to itself about itself.

Testing is the best way to find the thin and ever-changing line between conventional boring and just the right amount of loyalty creating disruption. This @HaikuDeck is about how and why your Internet marketing must "think" asynchronously. Why you must disrupt to win.

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Make Customers Fall in Love with Your Business: 20 Tips From @KISSmetrics and @ScentTrail

Make Customers Fall in Love with Your Business: 20 Tips From @KISSmetrics and @ScentTrail | Curation Revolution | Scoop.it
Nurturing relationships with your customers is a crucial part of growing a successful business. In this age of automation and innovation, caring for your customers has never been more important.
Martin (Marty) Smith's insight:

Great @KISSmetrics Post. Their 10 Ways:

1. Treat Customers Right - Genuinely Interact.
2. Don't Come On Too Strong - Have Respect.

3. Listen - Hear what customers are saying.

4. Continue - Offer ongoing 

5. Partners not customers - communication is 2 way.

6. Build Trust - No Surprises good or bad.

7. Be Transparent - HONESTY always wins in the end. 

8. Keep Your Promises & Only make keepable ones.

9. Customer is always RIGHT.

10. Say THANK YOU and be KIND.

These are great and I would add:

1. Know YOURSELF, be consistent and true.
2. Have FUN (fun is contagious).

3. LOVE what you do (passion is contagious).

4. LOVE who you do it with (or fake it until you make it).

5. Stay Calm, Carry On

6. Change the World

7. Share and then SHARE some More.

8. Align your company to Stengel's Brand Ideals.

9. LISTEN more than you TALK.

10. Curate more than you Create.

 

 Do any five of these consistenly and like, trust and respect may just turn to LOVE. 

 

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John van den Brink's curator insight, March 6, 2013 11:55 AM

Great tips! Thank you @KISSmetrics and @ScentTrail