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How Dr. Dre Newsjacked Super Bowl XLVIII - ScentTrail Marketing

How Dr. Dre Newsjacked Super Bowl XLVIII - ScentTrail Marketing | Curation Revolution | Scoop.it

 Newsjacking the Super Bowl with Dr. Dre
How Dr. Dre, Richard Sherman & Beats By Dre Headphones NEWSJACKED the super bowl with brilliant Internet marketing furthering the company's dominance.

Beats by Dre put on an impressive NEWSJACK last week. Richard Sherman made the "slow news week" before Super Bowl Hype starts this week anything but slow. Beats by Dre, the dominant high-end headphone company founded by the rapper and entrepreneur showed just how to surf a massive traffic wave with an impressive multi-channel attack:

* BeatsbyDre.com has Richard Sherman on its cover.
* Richard Sherman's picture is magically linked to every model of noise canceling headphone the company sells (neat trick that).
* Richard Sherman is on the company's GPlus page.
* The company’s Richard Sherman ad almost has 2M views on YouTube.

Great lessons from a brilliant Internet marketing team on how to make an event YOURS for a fraction of the cost advertisers will sped for a single 30 second ad.

 

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SEO, LinkedIn and The Real You - How LinkedIn Is Crowdsourcing YOU

SEO, LinkedIn and The Real You - How LinkedIn Is Crowdsourcing YOU | Curation Revolution | Scoop.it

When my brilliant Quant friend Melinda Thielbar explained how Linkdedin is using gamification to clean their data I was stunned. Stunned at the sheer genius and power of LinkedIn's little endorsement game.


Today I confronted the two Martins. The Martin I THINK I am and the Martin who IS. Fascinating conversation and all from a little game. Brilliant.

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5 Genius Marketing Ideas For The Holidays ScentTrail Marketing

5 Genius Marketing Ideas For The Holidays ScentTrail Marketing | Curation Revolution | Scoop.it

Here are 5 Internet marketing tactics some genius friends are using to have a happy holidays (with names and website identieis kept secret as promised):

1. Mobile Games.

2. Disruptions.

3. Asking for help.

4. Listening.

5. Crowdfunding

What are you doing that is cool, unique and different this holidays? Tell me if you can, if not hope you will in January :). M  

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Martin (Marty) Smith's comment, August 22, 2013 11:45 AM
Thanks for the Rescoop Gladys :). M