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5 Secret & Highly Disruptive Internet Marketing Tactics For 2014 via ScentTrail Marketing

5 Secret & Highly Disruptive Internet Marketing Tactics For 2014 via ScentTrail Marketing | Curation Revolution |

5 Internet Marketing Secrets
Some of these 2014 "secrets" such as ecommerce and social media may not feel very secret, but there is still plenty of "blue ocean" in them still. Ecommerce creates great content marketing support for less and less effort (to create the story) so every website should have a store now even if all they sell is their logo merchandise.

5 Secret IM Tactics For 2014
* Crowdfunding.

* Content Widgets. 
* Mobile First. 

* Ecommerce. 
* Social Media. 

Social media is ubiquitous but not embraced. Our recent Ecommies Study of social media for top online retailers ( ) proved many have social media accounts but few are "social businesses".

5 Secrets Blog Post on ScentTrail Marketing

5 Secrets Haiku Deck

Ken Morrison's comment, December 16, 2013 3:23 AM
Good luck on your 5th Business
malek's curator insight, December 16, 2013 10:09 AM

Interesting is the notion of crowdfunding as a new marketing channel

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5 Examples of Disruptive Marketing and 5 Ways To Create A Disruptive Culture

5 Examples of Disruptive Marketing and 5 Ways To Create A Disruptive Culture | Curation Revolution |
Martin (Marty) Smith's insight:


When I wrote about the content linked above about how to disrupt I promised to share examples. Here are 5 examples of disruption in practice:

1. Disrupt At Trade Shows Such As CES

That is an excellent article about how cool products in poorly designed booths were ignored at this year's Consumer Electronics Show (CES). Trade Shows are DARWINIAN. Seth Godin had a great explanation for why you buy more booth space than you can afford - because of how it LOOKS.

Design is only HALF the disruption. The other half comes from having the courage to spend money without being able to fully know if there is ROI. One thing the people in empty booths know is it is better to be busy.

2. Whirlpool Teaches To Disrupt
In the same article is a great example of an old brand that gets it. Whirlpool didn't just recreate their graphics they explained their process. Read the great book HOW: Why How You Do Anything Means Everything by Dov Seidman.

Dov explains that in a fast, flat, connected time the only unique thing your company or brand truly "owns" is your business processes. Teaching is an exciting way to disrupt, but never ONLY teach. Make sure you are listening too (see #3).

3. Listen To Disrupt Learns FAST
I love Two upgrades ago removed some beloved and ingenious features. I led a little revolt complaining about not being included. First victory was how well Guillaume and his team listened and how quickly they pivoted returning our lost features. All was good and then it was time for the next big change.

This time released their changes to a handful of advocates and loyal users. The team listened so well they changed on the fly AND changed their roll out process. Well done and that are listening to disrupt.


4. Gold Miners Use UGC & Wisdom of Crowds To Disrupt

Canada's GoldCorp did the unthinkable in the gold mining business when they made normally secret data with the world. The result? GoldCorp is now Canada's largest mining company after crowd wisdom tuned their data to find more than $3B in "new gold" with very low exploration costs. More than simply applying new eyes GoldCorp's contest prompted creation of new visualizations and content (User Generated Content) showing where and why there was gold in previously un-mined belts.


5. NewsJack The Media To Disrupt

Read David Meerman Scott's New Rules of Marketing and PR and NewsJacking to learn how to play your marketing on top of trends brewing in the media. My favorite example is the casino that garnered millions in free PR when they banned bad girl Lindsay Lohan from their casino.


Curious about my previous article on how to develop disruptive business processes? Learn more:


Ricard Lloria's comment, January 28, 2013 2:26 AM
Thank you Martin!