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5 Secret & Highly Disruptive Internet Marketing Tactics For 2014 via ScentTrail Marketing

5 Secret & Highly Disruptive Internet Marketing Tactics For 2014 via ScentTrail Marketing | Curation Revolution | Scoop.it

5 Internet Marketing Secrets
Some of these 2014 "secrets" such as ecommerce and social media may not feel very secret, but there is still plenty of "blue ocean" in them still. Ecommerce creates great content marketing support for less and less effort (to create the story) so every website should have a store now even if all they sell is their logo merchandise.


5 Secret IM Tactics For 2014
* Crowdfunding.

* Content Widgets. 
* Mobile First. 

* Ecommerce. 
* Social Media. 

Social media is ubiquitous but not embraced. Our recent Ecommies Study of social media for top online retailers (http://bit.ly/1gATp9p ) proved many have social media accounts but few are "social businesses".

5 Secrets Blog Post on ScentTrail Marketing
http://bit.ly/IYZIo8

5 Secrets Haiku Deck
http://bit.ly/1k6uJFu

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Ken Morrison's comment, December 16, 2013 3:23 AM
Good luck on your 5th Business
malek's curator insight, December 16, 2013 10:09 AM

Interesting is the notion of crowdfunding as a new marketing channel

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5 Genius Marketing Ideas For The Holidays ScentTrail Marketing

5 Genius Marketing Ideas For The Holidays ScentTrail Marketing | Curation Revolution | Scoop.it

Here are 5 Internet marketing tactics some genius friends are using to have a happy holidays (with names and website identieis kept secret as promised):

1. Mobile Games.

2. Disruptions.

3. Asking for help.

4. Listening.

5. Crowdfunding

What are you doing that is cool, unique and different this holidays? Tell me if you can, if not hope you will in January :). M  

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Martin (Marty) Smith's comment, August 22, 2013 11:45 AM
Thanks for the Rescoop Gladys :). M
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5 Reasons Every Online Business Should Have A Store

5 Reasons Every Online Business Should Have A Store | Curation Revolution | Scoop.it

After creating the Story of Cancer Store (https://storyofcancer.gostorego.com/ ) in a matter of days I learned 5 valuable "New Ecommerce" lessons including:

1. Everyone Should Have A Store.

2. Stores Are Easy.

3. Stores Are Visual.

4. Stores Tell Stories.

5. Stores Are Fun.

Your brand and Internet marketing is STRONGER with a store and creating a store is becoming one of the most profitable and underutilized ideas in Internet marketing (especially for B2B relationship based sellers).  

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Iceland Internet Conference Turns ICE to Content Marketing GOLD

Iceland Internet Conference Turns ICE to Content Marketing GOLD | Curation Revolution | Scoop.it
Reykjavik Internet Marketing Conference 2013: Key Takeaways on Search, UX ...
Huffington Post (blog)
As wonderful as all of this was, none of it would have happened if I wasn't attending an Internet marketing conference in Iceland.
Martin (Marty) Smith's insight:

IM Conference Disrupts To Win
Great post from @ckanal about his trip to Iceland to attend the Reykjavik Internet Marketing Conference. More than a boondoggle Craig actually proves my favorite adivce - Why Your Intenrt Marketing Must DISRUPT To Win.

Craig disrupted by going to Iceland for an Internet conference. Here is my favorite confirming quote from his excellent article:

"One of the best pieces of advice from the entire conference came from Elísabet Grétarsdóttir, who led global marketing for the popular social game EVE Online and is now Head of Marketing for Arion Bank in Iceland.

She said make sure you're switching things up often and trying new things, alluding to a popular saying, "Only the dead fishes swim with the stream." The biggest success happens "when you're willing to change and think differently."

Lots of other great and disruptive ideas here. Well done Craig. Next time you head to Iceland can I tag along? Very cool (sorry :).

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Leave The Gun, Take The Cannoli, Use G+

Leave The Gun, Take The Cannoli, Use G+ | Curation Revolution | Scoop.it
Leave The Gun, Take The Canoli and Use GooglePlus
I do a lot of SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. Never ceases to amaze me…
Martin (Marty) Smith's insight:

This post from this morning sprang a life of its own :).

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"Asynchronous Thinking" - A Haiku Deck by Martin Smith

"Asynchronous Thinking" - A Haiku Deck by Martin Smith | Curation Revolution | Scoop.it

Discovered the strange secret of Internet marketing last week. We lucky few Internet marketers must do some things BECAUSE everyone is doing them. We violate these "conventions" at our risk, but we can't stop there.

We can't stop with mere emulation of current convention because there is no money to be made there. Our Internet marketing must win hearts, minds, love and advocacy to become increasingly valuable. We can't win brand advocates by copying others.

We must take the risk of passionate disruption. Disruption in Internet marketing is a tricky business. Too little disruption and your Internet marketing is conventional and boring. Too much disruption and your Internet marketing is speaking to itself about itself.

Testing is the best way to find the thin and ever-changing line between conventional boring and just the right amount of loyalty creating disruption. This @HaikuDeck is about how and why your Internet marketing must "think" asynchronously. Why you must disrupt to win.

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Sensors Save World & Coding More Important Than College Says VC @chamath [Video]

Sensors Save World & Coding More Important Than College Says VC @chamath [Video] | Curation Revolution | Scoop.it
The venture investor and former Facebook executive examines technologies he thinks will improve the quality of life and economic output—and explains why most executives undervalue technical proficiency.
Martin (Marty) Smith's insight:

Why Don't We Teach JavaScript?
Cool video from VC Chamath Palihapitiya about disruptive technology: sensors, smart vehicles and Big Data in genomics. Cool Save The World Stuff. 

"There is an arc of technical understanding lacking in most companies. There is a lack of quantities understanding lacking in most companies. There is an arc of rewards and recognition that tend to manage to the middle. When you see the companies that get it right they've disruptive those three things..." 

Great talk / article. McKinsey is leading in disruption and a MUST FOLLOW as a result.  

"Coding is the bluecollar jobs of the future. In 4 or 5 years my children will 'code' by drawing pictures on a paper. Learn to code, everything else is seconedary and college doesn't matter that much."

WOW, great, intelligent video here that should be mandatory viewing by everyone (that would take the FUN out of it, but you get the idea :). M  

 


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