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London Calling Crowdfunding Lessons From The CLASH via @HaikuDeck

London Calling Crowdfunding Lessons From The CLASH via @HaikuDeck | Curation Revolution | Scoop.it

Clash Crowdfunding Lessons
Crowdfunding may be the ultimate "in your face" DIY (Do It Yourself) disruption. Much like the CLASH's "punk ethos", so well described in The Future Is Unwritten the biopic documentary film about Joe Strummer, marketers must create content and community with authenticity and awesome, daring and original content.

Working on a companion Curagami blog post too. Here is link to HaikuDeck:

http://shar.es/11YHo2

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Iceland Internet Conference Turns ICE to Content Marketing GOLD

Iceland Internet Conference Turns ICE to Content Marketing GOLD | Curation Revolution | Scoop.it
Reykjavik Internet Marketing Conference 2013: Key Takeaways on Search, UX ...
Huffington Post (blog)
As wonderful as all of this was, none of it would have happened if I wasn't attending an Internet marketing conference in Iceland.
Martin (Marty) Smith's insight:

IM Conference Disrupts To Win
Great post from @ckanal about his trip to Iceland to attend the Reykjavik Internet Marketing Conference. More than a boondoggle Craig actually proves my favorite adivce - Why Your Intenrt Marketing Must DISRUPT To Win.

Craig disrupted by going to Iceland for an Internet conference. Here is my favorite confirming quote from his excellent article:

"One of the best pieces of advice from the entire conference came from Elísabet Grétarsdóttir, who led global marketing for the popular social game EVE Online and is now Head of Marketing for Arion Bank in Iceland.

She said make sure you're switching things up often and trying new things, alluding to a popular saying, "Only the dead fishes swim with the stream." The biggest success happens "when you're willing to change and think differently."

Lots of other great and disruptive ideas here. Well done Craig. Next time you head to Iceland can I tag along? Very cool (sorry :).

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5 Examples of Disruptive Marketing and 5 Ways To Create A Disruptive Culture

5 Examples of Disruptive Marketing and 5 Ways To Create A Disruptive Culture | Curation Revolution | Scoop.it
Martin (Marty) Smith's insight:

http://www.rohitbhargava.com/2013/01/10-brilliant-marketing-lessons-from-the-best-of-ces-2013.html

 

When I wrote about the content linked above about how to disrupt I promised to share examples. Here are 5 examples of disruption in practice:

1. Disrupt At Trade Shows Such As CES
http://www.rohitbhargava.com/2013/01/10-brilliant-marketing-lessons-from-the-best-of-ces-2013.html

That is an excellent article about how cool products in poorly designed booths were ignored at this year's Consumer Electronics Show (CES). Trade Shows are DARWINIAN. Seth Godin had a great explanation for why you buy more booth space than you can afford - because of how it LOOKS.

Design is only HALF the disruption. The other half comes from having the courage to spend money without being able to fully know if there is ROI. One thing the people in empty booths know is it is better to be busy.

2. Whirlpool Teaches To Disrupt
In the same article is a great example of an old brand that gets it. Whirlpool didn't just recreate their graphics they explained their process. Read the great book HOW: Why How You Do Anything Means Everything by Dov Seidman.

Dov explains that in a fast, flat, connected time the only unique thing your company or brand truly "owns" is your business processes. Teaching is an exciting way to disrupt, but never ONLY teach. Make sure you are listening too (see #3).

3. Listen To Disrupt Scoop.it Learns FAST
I love Scoop.it. Two upgrades ago Scoop.it removed some beloved and ingenious features. I led a little revolt complaining about not being included. First victory was how well Guillaume and his team listened and how quickly they pivoted returning our lost features. All was good and then it was time for the next big change.


This time Scoop.it released their changes to a handful of advocates and loyal Scoop.it users. The Scoop.it team listened so well they changed on the fly AND changed their roll out process. Well done Scoop.it and that are listening to disrupt.

 

4. Gold Miners Use UGC & Wisdom of Crowds To Disrupt

Canada's GoldCorp did the unthinkable in the gold mining business when they made normally secret data with the world. The result? GoldCorp is now Canada's largest mining company after crowd wisdom tuned their data to find more than $3B in "new gold" with very low exploration costs. More than simply applying new eyes GoldCorp's contest prompted creation of new visualizations and content (User Generated Content) showing where and why there was gold in previously un-mined belts.

 

5. NewsJack The Media To Disrupt

Read David Meerman Scott's New Rules of Marketing and PR and NewsJacking to learn how to play your marketing on top of trends brewing in the media. My favorite example is the casino that garnered millions in free PR when they banned bad girl Lindsay Lohan from their casino.

 

Curious about my previous article on how to develop disruptive business processes? Learn more: http://scenttrail.blogspot.com/2013/01/5-ways-to-disrupt-your-internet.html

 

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Ricard Lloria's comment, January 28, 2013 2:26 AM
Thank you Martin!
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How To Become A DISRUPTIVE Content Marketer

How To Become A DISRUPTIVE Content Marketer | Curation Revolution | Scoop.it

When everyhone is a content marketer you must become a disruptive content marketer to win. This post shares how. 

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Martin (Marty) Smith's curator insight, December 19, 2012 1:10 PM

Now that the content marketing sale has been made there are new ideas you and your Internet marketing team can use to become a disruptive content marketer. Why? Because disrupt or die :). 

Martin (Marty) Smith's comment, December 20, 2012 12:22 AM
Content Marketing is beyond the tipping point and that is both the good and bad news. Good news if you are trying to sell the concept of content marketing. Bad news if you are behind (and you are always behind someone in Internet markting). The key to success is DISRUPTION, finding ways to bend, manipulate and change content marketing so you do it just a little better.This post discusses how to become a disruptive content marketer.
Martin (Marty) Smith's comment, December 21, 2012 7:07 AM
Added Are You A Disruptor Quiz.