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London Calling Crowdfunding Lessons From The CLASH via @HaikuDeck

London Calling Crowdfunding Lessons From The CLASH via @HaikuDeck | Curation Revolution |

Clash Crowdfunding Lessons
Crowdfunding may be the ultimate "in your face" DIY (Do It Yourself) disruption. Much like the CLASH's "punk ethos", so well described in The Future Is Unwritten the biopic documentary film about Joe Strummer, marketers must create content and community with authenticity and awesome, daring and original content.

Working on a companion Curagami blog post too. Here is link to HaikuDeck:

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Iceland Internet Conference Turns ICE to Content Marketing GOLD

Iceland Internet Conference Turns ICE to Content Marketing GOLD | Curation Revolution |
Reykjavik Internet Marketing Conference 2013: Key Takeaways on Search, UX ...
Huffington Post (blog)
As wonderful as all of this was, none of it would have happened if I wasn't attending an Internet marketing conference in Iceland.
Martin (Marty) Smith's insight:

IM Conference Disrupts To Win
Great post from @ckanal about his trip to Iceland to attend the Reykjavik Internet Marketing Conference. More than a boondoggle Craig actually proves my favorite adivce - Why Your Intenrt Marketing Must DISRUPT To Win.

Craig disrupted by going to Iceland for an Internet conference. Here is my favorite confirming quote from his excellent article:

"One of the best pieces of advice from the entire conference came from Elísabet Grétarsdóttir, who led global marketing for the popular social game EVE Online and is now Head of Marketing for Arion Bank in Iceland.

She said make sure you're switching things up often and trying new things, alluding to a popular saying, "Only the dead fishes swim with the stream." The biggest success happens "when you're willing to change and think differently."

Lots of other great and disruptive ideas here. Well done Craig. Next time you head to Iceland can I tag along? Very cool (sorry :).

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5 Examples of Disruptive Marketing and 5 Ways To Create A Disruptive Culture

5 Examples of Disruptive Marketing and 5 Ways To Create A Disruptive Culture | Curation Revolution |
Martin (Marty) Smith's insight:


When I wrote about the content linked above about how to disrupt I promised to share examples. Here are 5 examples of disruption in practice:

1. Disrupt At Trade Shows Such As CES

That is an excellent article about how cool products in poorly designed booths were ignored at this year's Consumer Electronics Show (CES). Trade Shows are DARWINIAN. Seth Godin had a great explanation for why you buy more booth space than you can afford - because of how it LOOKS.

Design is only HALF the disruption. The other half comes from having the courage to spend money without being able to fully know if there is ROI. One thing the people in empty booths know is it is better to be busy.

2. Whirlpool Teaches To Disrupt
In the same article is a great example of an old brand that gets it. Whirlpool didn't just recreate their graphics they explained their process. Read the great book HOW: Why How You Do Anything Means Everything by Dov Seidman.

Dov explains that in a fast, flat, connected time the only unique thing your company or brand truly "owns" is your business processes. Teaching is an exciting way to disrupt, but never ONLY teach. Make sure you are listening too (see #3).

3. Listen To Disrupt Learns FAST
I love Two upgrades ago removed some beloved and ingenious features. I led a little revolt complaining about not being included. First victory was how well Guillaume and his team listened and how quickly they pivoted returning our lost features. All was good and then it was time for the next big change.

This time released their changes to a handful of advocates and loyal users. The team listened so well they changed on the fly AND changed their roll out process. Well done and that are listening to disrupt.


4. Gold Miners Use UGC & Wisdom of Crowds To Disrupt

Canada's GoldCorp did the unthinkable in the gold mining business when they made normally secret data with the world. The result? GoldCorp is now Canada's largest mining company after crowd wisdom tuned their data to find more than $3B in "new gold" with very low exploration costs. More than simply applying new eyes GoldCorp's contest prompted creation of new visualizations and content (User Generated Content) showing where and why there was gold in previously un-mined belts.


5. NewsJack The Media To Disrupt

Read David Meerman Scott's New Rules of Marketing and PR and NewsJacking to learn how to play your marketing on top of trends brewing in the media. My favorite example is the casino that garnered millions in free PR when they banned bad girl Lindsay Lohan from their casino.


Curious about my previous article on how to develop disruptive business processes? Learn more:


Ricard Lloria's comment, January 28, 2013 2:26 AM
Thank you Martin!
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How To Become A DISRUPTIVE Content Marketer

How To Become A DISRUPTIVE Content Marketer | Curation Revolution |

When everyhone is a content marketer you must become a disruptive content marketer to win. This post shares how. 

Martin (Marty) Smith's curator insight, December 19, 2012 1:10 PM

Now that the content marketing sale has been made there are new ideas you and your Internet marketing team can use to become a disruptive content marketer. Why? Because disrupt or die :). 

Martin (Marty) Smith's comment, December 20, 2012 12:22 AM
Content Marketing is beyond the tipping point and that is both the good and bad news. Good news if you are trying to sell the concept of content marketing. Bad news if you are behind (and you are always behind someone in Internet markting). The key to success is DISRUPTION, finding ways to bend, manipulate and change content marketing so you do it just a little better.This post discusses how to become a disruptive content marketer.
Martin (Marty) Smith's comment, December 21, 2012 7:07 AM
Added Are You A Disruptor Quiz.
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"Asynchronous Thinking" - A Haiku Deck by Martin Smith

"Asynchronous Thinking" - A Haiku Deck by Martin Smith | Curation Revolution |

Discovered the strange secret of Internet marketing last week. We lucky few Internet marketers must do some things BECAUSE everyone is doing them. We violate these "conventions" at our risk, but we can't stop there.

We can't stop with mere emulation of current convention because there is no money to be made there. Our Internet marketing must win hearts, minds, love and advocacy to become increasingly valuable. We can't win brand advocates by copying others.

We must take the risk of passionate disruption. Disruption in Internet marketing is a tricky business. Too little disruption and your Internet marketing is conventional and boring. Too much disruption and your Internet marketing is speaking to itself about itself.

Testing is the best way to find the thin and ever-changing line between conventional boring and just the right amount of loyalty creating disruption. This @HaikuDeck is about how and why your Internet marketing must "think" asynchronously. Why you must disrupt to win.

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AE Outfitters Bets The Butt Is Viral and WINS: 'Skinny Skinny' Jeans Ad [VIDEO]

AE Outfitters Bets The Butt Is Viral and WINS: 'Skinny Skinny' Jeans Ad [VIDEO] | Curation Revolution |
U.S. clothing retailer AE Outfitters released a new -- and likely faux -- video ad Wednesday that has gone viral for its daring take on the derriere.
Martin (Marty) Smith's insight:

WINNING by pushing the lines, winning by disrupting:

Brillant. #StealThis

SPOILER ALERT: It isn't what you think :).

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Can Altruism Disrupt?

Can Altruism Disrupt? | Curation Revolution |
Martin (Marty) Smith's insight:

Sometimes the proximity of things you write creates a new idea. Two recent ScenttTrail Marketing posts got smashed up today:

The New Altruism: Wright, Shermer and Benkler

Why Internet Marketing Must Disrupt To Win 


These recent posts got me thinking (always dangerous lol). What if we can use Altruism as a disruptive force?


Pepsi achieve disruption in the Cola Wars with the magical User Generated Content platform Pepsi refresh (see this great AdAge summary and infographic for more ).


MasterCard is disrupting my TV time with the weird guy singing about standing up to cancer ( ) and nonprofits are becoming disruptive as and prove. 

Can Altruism Disrupt?
Altruism may be the ONLY marketing act sure to disrupt from now to the end of time. Sure Altruism has HUGE proponents in Google and Facebook, but as Benkler discussed in the video included in my The New Altruism post PAPA GOT A BRAND NEW BAG.

I've been wondering why we seem to have suddenly made this turn toward altruism when Benkler explained it so beautifully. This trend isn't a turn, a tune or a change. The majority of people, like 70%, have always wanted a fair expression of altruism in their lives. 

We assumed, and you know what happens when we Internet marketers do that, everyone was the 30% of self-interested pirates. Benkler makes the same point as Gladwell in Tipping Point. Given the right context we jump the turnstile, we break the window, we join the 30%. 

We are NOT all one thing or another ever. We are a strange mix of all kinds of things. Art, science, anger, love and magician and bully are present and, given the right circumstance, will visit and sometimes make it feel like we are THAT or THIS. 

Not so much as it turns out. Perhaps I have unique perspective on the question of who I am. In quick succession I lost my role in the company I co-founded, the love of my life and heard "cancer" and my name in the same sentence. Tough couple of years taught me some HARD things about ME. I can be an ASS and a kind, loving, generous person sometimes in the same day, hour, minute (lol). 

Pema Chodron taught me to forgive and Eckhart Tolle taught me to live in this moment, the one happening NOW. Both these great teachers help create the complex self Benkler discusses. 

 Perhaps this self-awareness is why DISRUPTION is so important. A company, brand or product willing to disrupt is unsure, acting in the NOW with courage. They may FAIL, some believe Pepsi did, or they may just create a new less selfish and more connected future. 

I may not get to that future with you or your children, but it is coming and I will spend every dime I've ever saved and every moment I have to help altruism DISRUPT because life is short, magical and full of joy. Why wouldn't we share such a disruptive message?


What about you? What have you disrupted or been good to lately? Share your experience with Altruisim or cause marketing and I will curate in. Thanks, you ROCK. Marty 

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