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Curation Revolution
Curation is the next web revolution.
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Scooped by Martin (Marty) Smith!

Ultimate Guide To Creating A Great News Page via @mkramer

64 Ways To Think About a News Homepage - @ Medium - Medium

This has to be the most comprehensive, well thought out post we've ever seen on creating a news page. They focus on "news homepage", but the lessons apply well to a page every website needs - News. 

News is becoming increasingly important. We are drowning in information, but your ability to filter, curate and share what is really important builds following, increases traffic and shares. News pages need to be constructed in particular ways to as the post points out.

Build in some Feedly, Twitter widgets or Buzz Sumo (or other ways to make the page ping automatically. Don't go 100% feeds since that opts out of the principal benefit - showing your ability to filter, curate and influence by what you choose.

Best curator at exposing his filter preferences and building substantial following I know is Brian Yanish at Marketing Hits (@Marketinghits). 

Create a great news page, have some of it fire with a robot and curate the rest and your following, traffic and return will grow.  

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Scooped by Martin (Marty) Smith!

No Trends or Fads Says Dieter Rams via @HaikuDeck by G. McGuickin

No Trends or Fads Says Dieter Rams via @HaikuDeck by G. McGuickin | Curation Revolution |

Things that matter don't go out of style, but they can be HARD to find, remember and sustain...unless you are Dieter Rams.

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Scooped by Martin (Marty) Smith!

Making Process Visible & A Lesson In Web Design: Mario Botta at Bechtler Museum

Making Process Visible & A Lesson In Web Design: Mario Botta at Bechtler Museum | Curation Revolution |

Curator As Hero
I won't copy my linked GPlus ( ) post except to say look at the ceiling. I left the top of this image so you can see THE LIGHTS.

I like to do this exercise in department stores too. Looking at the lights gives you a sense for how some a hard working team created the subtle emphasis that now guides your learning and eye. Seeing the lighting always tells you how DRAMATIC the act of curating is too.

NOW ask yourself how you create drama, emphasis, light and shadow on your website? I share more #webdesign thoughts on the linked post. Bravo to the team at the Bechtler Museum in Charlotte, NC for their hard work on the Mario Botta exhibit. KUDOS!

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Scooped by Martin (Marty) Smith!

Evolution of Web Design & Marketing Infographic via @Curagami

Evolution of Web Design & Marketing Infographic via @Curagami | Curation Revolution |
Pushing web design forward too fast blows up trust from internal stake holders and visitors. There is an organic path the journey to online community takes.
Brian Yanish -'s curator insight, July 3, 2014 12:07 AM

Marty I agree. So many businesses still think "Build it and they will come".
The website gets built, they spend thousands promoting it and doing social media and yes the visitors come. One small problem no one discussed with the website development company or budgeted for follow up analytics and review of the design and content to see what changes can be made to improve the ux. So many visitor never comes back and that's where the problem is with most websites. Percentage of return visitors is key.

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5 big visual design trends for 2014 | Graphic design | Creative Bloq

5 big visual design trends for 2014 | Graphic design | Creative Bloq | Curation Revolution |
It's never a great idea to blindly follow trends, but it's good to know what they are. It's kind of similar to the old maxim that 'you have to know the rules to break the rules'. But in fractured and disjointed world, working out what the latest visual design trends actually are can be difficult.
Martin (Marty) Smith's insight:

Some of these trends we are seeing over and over, but "filtered" is new to me. Glad to see the death of "sock" photos. Those Stepford pics have to go .

PivotPointBrands's curator insight, March 21, 2014 11:43 AM

I can't resist reading articles with titles like this, even though they rarely contain anything really meaningful. So, yeah, it's mildly interesting.

Martin (Marty) Smith's comment, March 21, 2014 2:45 PM
Agree @PivotPointBrands that individually these "trending" posts can be a tad self congratulatory and solipsistic, but in aggregate they can tell a compelling story. Of the 20 or so I've read I would agree with your assessment here - more hard working obvious than genius. Few "trending" prediction posts are "genius" since the most valuable new ideas come from left field, BUT the aggregate taught me things like flat, simple and clean design (what @Guillaume Decugis calls Lean Design) are now a MOVEMENT with momentum. Seeing so much agreement I worked backwards asking why and found that answer too - MOBILE. Thanks for the share. Marty
Suggested by Iulian Grigorescu!

eCommerce Websites Convert Better With Modern Web Design Techniques

eCommerce Websites Convert Better With Modern Web Design Techniques | Curation Revolution |

You probably heard about the modern web design term at least once, but how can be used correctly with an online shop? What are the requirements?

Marty Note (here is how I shake out on each of these recs)

Big Hero Or Sliders Agree With Caveat!
Depends on what you do immediately to the right or under your large hero. Hero's create HOT SPOTS on the right and immediately below, hot spots that convert and hot spots NO ONE uses (goofystupid). If you are running an ecommerce site you aren't selling the picture, but you do need the attention it can grab. Make sure you put a Call-To-Action to the right or immediately below. People don't like to click within a hero (especially a big one), so CTA below even if it is a restatement.
Does a good job with a large static hero and a "can't miss" CTA with 3 critical links almost directly below the hero. & I DO NOT like sliders.

Warmer Colors - AGREE!
Websites are inherently COLD so warming them up with strong accent colors is a must. Remember to figure in the images you like to include. You can use more warm color if your images always have white backgrounds. If not, you may achieve "warmer" with images instead of needing to modify your design.

Interesting Grids - AGREE!
Thanks to Pinterest the GRID is getting creative. Grids are a great way to share a lot of information fast.

Flat Design - Agree!
The web doesn't do 3D well (yet), so flattening out your design can help make buying decisions easier. Include zooms if applicable and remember to ask your customers to share pics of your products on them or in their homes (great User Generated Content).

Vine has me convinced there are ways to create animations that help and don't hurt, but be careful. An animation that doesn't stop (like Vine videos) can be obnoxious. I prefer giving control of animations to the click over auto-play. If someone ASKED to see the animation its different than if you just start playing it and it doesn't stop.

Mobile Friendly UI - Agree!
Your responsive design must master the swipe, spin and scroll of the mobile experience. If your site isn't FUN and easy to spin, snip and buy from your customers won't. Spoke with a friend at lunch in the craft space today and her traffic is now HALF mobile, so make sure your content is FUN to use on a phone or pad and takes advantage of the mobile UI.

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Ready For The Visual Marketing Revolution? 12 Tips From Infographics Experts Column Five

Ready For The Visual Marketing Revolution? 12 Tips From Infographics Experts Column Five | Curation Revolution |

Making Warby Parker's Annual Report VISUAL
As Beyonce proved when she rethought her last album to be more visual the visual marketing revolution is here (Beyonce covered here Here are 12 GREAT Visual Marketing Tips from Column 5 the Infographics experts:

1. Be Visual. 
2. Show YOUR Personality.

3. Only share NEWSWORTHY news.

4. Let People See Your Engine (able to look behind the curtain).

5. Focus on and Feature Your POEPLE.

6. Make IT Easy To Share (and IT is everything).

7. Present DATA in context.

8. Don't forget the TANGENTIAL. 
9. Share the LOVE. 
10. Product Tie-Ins should happen NATURALLY and ORGANICALLY.

11. Share VALUES.

12. Pat yourself on the BACK every now and again. 

My favorite is FEATURE YOUR PEOPLE. Clients ask me and/or complain they have no good content. Nonsense you have amazing content sitting at desks or on the shop floor.

Telling your product's story by proxy, by telling the stories of the people that work on it, is a brilliant way to create STICKY content that isn't self-serving and feels more TRUE.  


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Rescooped by Martin (Marty) Smith from MarketingHits!

Blue Instagram Photos = More Likes [study]

Blue Instagram Photos = More Likes [study] | Curation Revolution |

When visual analytics platform Curalate set out to quantify the impact that different image qualities have on Instagram, it discovered that photos with blue as the main color got the most likes. Reds and oranges on the other hand tended to receive 24 percent less likes than blue-tinted shots.

Via Brian Yanish -
Martin (Marty) Smith's insight:

Neither the clear and overwhelming impact COLOR plays online nor blue winning surprises me, but it does suggest taking more pictures on bright Carolina Blue days than not.