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Curation Revolution
Curation is the next web revolution.
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5 Super Secret Marketing Trends for 2016 via Curagami

5 Super Secret Marketing Trends for 2016 via Curagami | Curation Revolution |

5 Super Secret Marketing Trends
We see 5 big marketing trends for 2016. Yet few seem to be discussing these five trends as a group. More so individually, but these 5 trends work hand in glove. Maximum return comes from combining synergies from all five 2016 Super Secret Marketing Trends including:

* Become A Nowist

* Give Keys To Your Digital Kingdoms To the Kids (community)

* Conduct a Symphony of Feeds

* Appify and Gamify

* Disrupt and Find Blue Oceans

Each of those fingers makes a powerful raised fist of change for 2016. Even if you only believe in or adopt 2 out of the 5 you will be better off next year than this.

5 Super Secret Marketing Trends for 2016 

John van den Brink's comment, October 12, 2:05 PM
Great scoop Martin!
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Content Curation: 7 Reasons Why You Must - via @HaikuDeck #contentmarketing

Content Curation: 7 Reasons Why You Must - via @HaikuDeck #contentmarketing | Curation Revolution |
We shocked a SEO Meetup suggesting 90% curation to 10% content creation. This deck explains why you MUST curate content. Content curation is a CSF (Crtical Success Factor) for online marketing.
Martin (Marty) Smith's comment, May 9, 3:13 PM
Thanks for the share Jan-Olof and Level343. Marty
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Content Curation: 7 Reasons Why You Must - A Haiku Deck by Martin Smith

Content Curation: 7 Reasons Why You Must - A Haiku Deck by Martin Smith | Curation Revolution |

Thanks to Haiku Deck for the Honorable Mention for 7 Reasons you Must Content in their list of the year's best decks:

Discover 7 Reasons here:

donhornsby's curator insight, December 30, 2014 8:47 AM

(From the article): HOW you say things matters. Go EASY and be FUN. If you are a control freak get someone else to write important pieces of your brand defining content such as: * About Page. * Ambassador Program Call To Action and Explanation page. * Terms (never let lawyers write this critical content). You might think the lawyers thing is strange, but if you let legal speak go on your site you are DEAD and much more DEAD than if you get sued. You are dead because no tribe will form. Without a tribe the web's natural and regular costs are unrecoverable. You MUST create online community or be eaten by the inevitable costs of creating and maintaining a website. You must curate to crate a tribe.

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Six Heartfelt Truths of Social Media via @NickKellet & @CendrineMedia

These are 6 hard earned heart felt truth I've learned about Social and Digital Media.
Martin (Marty) Smith's insight:

This great share from @Cendrine Marrouat - of the founder of's desk about social media includes the best discussion of the 1:9:90 Rule I've ever seen. A #mustread!

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THINK Like A Marketing Pro: 5 Secret Tips via @HaikuDeck

THINK Like A Marketing Pro: 5 Secret Tips via @HaikuDeck | Curation Revolution |
Biggest challenge to great web marketing may be learning to THINK like an Internet marketer. Here are 5 Secret Tips to help you become a great IMer.
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Content Marketing: Don't Over Plan - via @Curagami

Content Marketing: Don't Over Plan - via @Curagami | Curation Revolution |

Over Planning Can KILL Your Content Marketing
We see a lot of experts, gurus and people who should know better sharing yesterday's advice. We've read thousands of words about the importance of goal setting, planning and objectives for content marketing.

People talk about creating content marketing calendars and planning everything to within an inch of your life. Good luck with that. Might have worked 3 years ago, but today's social / mobile / connected world means you need to become a NOWIST.

This Curagami post embeds the influential Joy Ito TED talk about becoming a Nowist by pulling from the network to meet demand. Your content needs to do the same.

AND You need to digitally listen. We riff a few paragraphs about what it means to digitally listen such as FOLLOWING those who follow you, Retweeting and curating content from your customers and brand advocates.

Next time you read 1,000 words on planning your "content calendar" STOP and read this Curagami post so you don't over plan your content marketing.

Brian Yanish -'s curator insight, October 15, 2014 1:29 PM

Great post and insight by @Martin (Marty) Smith sure to help you with your content marketing.

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Content Curation Next Big Thing or Temp? Content Curation Survey 2014

The results of the content curation survey 2014. Get the insights on the content curation industry. 282 people took part in this survey.

Marty Note
I contributed to Christian's survey and love seeing the results. is the clear "tool" favorite and it was interesting to see how other content curators treat something team Curagami ( ) believes will be a huge help because:

Why Content Curation Rocks
* Ability to test content before risking it on model websites.
* Creates community.

* Great source of UGC (User Generated Content).
* Proves you listen at least as much as you talk.
* Increases social shares and so SEO.

* CHEAP when compared to content curation.
* Greater reach faster than content creation.

That last bullet is an idea we stumbled on. Content creation always starts from zero. YOU have to push the ball up the hill. Content curation starts further because you are using someone's content. Your share already has momentum since it has been shared before.

@Cendrine Marrouat - SocialMediaSlant.comjust wrote a great post for Curagami about why content curation is critical for B2C merchants:

Appreciate being included in Christian's survey and found results fascinating and true to my online content curation experiences.

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Red Bull Marketing Lesson: An Unfinished Sentence via @Curagami

Red Bull Marketing Lesson: An Unfinished Sentence via @Curagami | Curation Revolution |

Red Bull Marketing Lessons
When I wrote Red Bull Branding Lessons for @ janlgordon's Curatti ( ) I had no idea Red Bull would keep teaching us how to create community and collaboration in a social / mobile / connected time.

Red Bull may be the strongest tribe creator in marketing. Why? Because they understand online community ground rules such as:

Red Bull’s Multi-Channel Content Marketing & Curation Strategy Summary

* Create community by focus on undiscovered heroes.
* Use publishing power to ntroduce and help establish new heroes.
* Tell great stories.
* Its about THEM (customers, extreme athletes, cultural icons).
* Tell amazing VISUAL stories.
* When in doubt create something new.
* Don’t worry about brand positioning.
* ASSUME audience intelligence, curiosity and technical proficiency.

Others are getting those lessons too. The Curagami post shares a West Elm example. And then Red Bull changed the game again.

Marketing To An Unfinished Sentence
In their 8/14 Red Bulletin Red Bull shows how to breathe new life into print, create multichannel marketing and engage their readers' curiosity, intelligence and technical proficiency.

Bet you love the Jenny Odell unfinished sentence as much as we did. One more important "new marketing" lesson to learn from The Bull.

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