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Curation Revolution
Curation is the next web revolution.
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Scooped by Martin (Marty) Smith!

Why Your Website Needs A MacGuffin - via @Curagami

Why Your Website Needs A MacGuffin - via @Curagami | Curation Revolution |

Websites Need MacGuffins
Website MacGuffins are different than film MacGuffins, an idea important to moving the plot along that may never be fully disclosed to viewers. Website Macguffins move customers along a journey to conversion.

Website MacGuffins Include:

  • Free Shipping.
  • Prevalent & Easy To Find Email List.
  • About Page.
  • Relevant Content.
  • Reviews.
  • Trust Marks (Visa, MasterCard for example) in cart.
  • Terms of Use.
  • Satisfaction Guarantee.
  • Social Share Buttons especially Twitter and Facebook.

What are your website's MacGuffins?

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Scooped by Martin (Marty) Smith!

Color Is MASTER of Us ALL: Colors and Conversion

Color Is MASTER of Us ALL: Colors and Conversion | Curation Revolution |
Color has a powerful psychological influence on the human brain. Learn how others have harnessed it and how you can do the same.
Martin (Marty) Smith's insight:

Color Is MASTER of Us All Infographics:

Color and Conversion (here on Curation Revolution)

Color Cordination ( on Design Revoluiton)

Color Preference By Gender ( On BI Revolution)

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Rescooped by Martin (Marty) Smith from Marketing Revolution!

19 Conversion Improvements To Make Before 12.25 [+ 12 From Marty]

19 Conversion Improvements To Make Before 12.25 [+ 12 From Marty] | Curation Revolution |

The single most important component of your web-based business is your website's conversion rate. What is a conversion?

Marty Note
This is an important list of common ways to increase conversion. I might move cart work up to #2 or #3, but I can understand why the author has it lower down. Shopping carts are painful to change. Touch your shopping cart now and you are NUTS since the biggest deadline we all have is around the corner (12.25).

Here are some quick fix conversion additions I would make after $30M in online sales over seven years:

* Free Shipping All Orders, All Shipments (don't fight it). 
* Better Email Marketing (see tips). 
* Better email tool (Bronto is best). 
* FASTER website (Offload images/video to Akami or similar).

* More SOCIAL (Facebook LIKES, G+ and Twitter everywhere). 

* More SOCIAL (bring my friends into my shopping experience). 
* REVIEWS - (critical for ecomm and must have some bad). 

* Review the Reviewer - (makes reviews trusted).  
* Coordinate social, email, catalog and website (always friction). 
* Keywords In Navigation, Titles and H1 (can always be better).

* Breadcrumbs (great spider food).

* Merchandise and simplify internal search (big bucks here).

Pick any 3 from the list above and your website's sales will increase before this Christmas. Do them all before Christmas and I owe you lunch for a week (lol). 

Good luck. Try to get some sleep between now and Valentine's Day :).  


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Suggested by Iulian Grigorescu!

eCommerce Websites Convert Better With Modern Web Design Techniques

eCommerce Websites Convert Better With Modern Web Design Techniques | Curation Revolution |

You probably heard about the modern web design term at least once, but how can be used correctly with an online shop? What are the requirements?

Marty Note (here is how I shake out on each of these recs)

Big Hero Or Sliders Agree With Caveat!
Depends on what you do immediately to the right or under your large hero. Hero's create HOT SPOTS on the right and immediately below, hot spots that convert and hot spots NO ONE uses (goofystupid). If you are running an ecommerce site you aren