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Curation Revolution
Curation is the next web revolution.
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Trending Vs. Best Sellers via @Curagami

Trending Vs. Best Sellers via @Curagami | Curation Revolution |

Trending AND Best Sellers
Good idea to have TRENDING and BEST SELLERS categories. B2B SaaS companies may not have "best seller". "May not" because we believe every online marketing team should have an ecommerce store, but few B2B marketers take us up on that belief.  

Trending  is what is happening NOW. Best Sellers are what has happened over a longer period (say a month, quarter or year). Trending is a great word since it implies the influence of the "mob". 

The best "trending" is where the guts of the trending engine is shared and easy to see. Digg's voting engine or Facebook's thumbs up / down make it easy to SEE the tribe and their votes.

We added Trending as a category today, but are manually calculating what should be in the category form Google Analytics. Better to automate it all and then share what you automated. If you count sales, shares and subscriptions (immediately after)  TELL YOUR CUSTOMERS and they will give you the kind of feedback your system needs.

If you aren't that sophisticated yet do something like what we are doing. Share your GA results so customers know how you are calculating "trending" (reminds us we need to add that). Not as good as trending based on easy to SEE feedback loops, but trust creating nonetheless.  

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When Everything Is Social Community Rules - Curagami

When Everything Is Social Community Rules - Curagami | Curation Revolution |

Building Online Community
The Uber Goal of all online commerce and B2B sites is creating online community. Few KNOW that is the UBER GOAL, but it is, trust us. Because when everything is social community rules.

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The Platform Revolution #infographic via @Curagami

The Platform Revolution #infographic via @Curagami | Curation Revolution |

The Platform Revolution "
Google is all about big brands now," a frustrated customer said. The complaint was about how this Small to Medium Sized Business couldn't win organic listings anymore. We disagreed. Google isn't rewarding top organic listings to Big Brands. Big brands look and feel more like platforms and that is why they are winning in spite of themselves. 

Learn more about why you MUST think in platforms NOW:  

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Why I'm Not An SEO - via @Curagami

Why I'm Not An SEO - via @Curagami | Curation Revolution |

Some finally "get SEO" as tactical advantage ends. Online marketing must win hearts, minds & loyalty. Brands must build online community SEO not so much anymore. Those and other reasons are why I'm not an SEO. 

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Stop Making Sense To Win Online via @Curagami

Stop Making Sense To Win Online via @Curagami | Curation Revolution |

Burn Down Your House
Talking Heads know an important internet marketing truth – sometimes you need to put on a big suit, jump around and burn down your web marketing house.

Watch David Byrne carefully. Everything happening is practiced but not stale, choreographed but spontaneous and crazy & planned. If there is a better example for where our near real time, content, community and commerce online world is going we don't know it.

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Stop, Wait & Listen: 5 Easy Google Recovery Steps

Stop, Wait & Listen: 5 Easy Google Recovery Steps | Curation Revolution |

Everything Is Harder Suddenly everything online seems harder. Or there may be a slow drip with energy and value leaking out seemingly unrecoverable. Google’s algorithmic haircuts hurt no matter how realization dawns. This post is about how to recover, regain and reposition your website after traffic, conversions and money are dealt an injury by an algorithm:

Take These Easy Steps To Recover:

  • Stop, Wait & Listen.
  • Analytics Deep Dive.
  • Create New KPIs.
  • Back In To Blue Oceans.
  • Create Community.
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Changing Hero Marketing: Everything Is Everything via @HaikuDeck

Changing Hero Marketing: Everything Is Everything via @HaikuDeck | Curation Revolution |

Thanks to FedEx
Sharing our Hero Marketing Haiku Deck last week with a group of Small to Medium Sized Businesses taught us how to tune the message. We noted how the TACTICS of competing with Amazon sparked real interest.

There are two components to competing with Amazon:

* 4Cs.
* Everything Is Everything.

Four Cs
Content, Customers, Commerce and Community are the four pillars of creating successful online marketing. The Uber-Goal is creating sustainable online community, or a community growing faster than its costs.

You create online community by curating more than you create and moving from US to WE. Content is how you signal customers your site, brands and company GET IT and want to create community.

You know you've created community when following increases, heuristic measures such as time on site, pages viewed and bounce rates improve and your site is getting closer to the magical 50% returning 50% new visitor mix.

Everything Is Everything
We've been struggling to explain how interconnected everything is these days. SEO, content marketing, content curation, email marketing, social media marketing and mobile marketing are working hand in glove now at increasingly faster pace. This more, faster, better loop means today's commerce is tomorrow's content, today's community is tomorrow's customer and round and round like a furious merry go round.

You win hearts, minds and loyalty today by understanding how to work the 4cs into a sustainable online community, a community of advocates wiling  to sacrifice and support you, your brand and ideas.

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Top 10 BI Trends 2015 - @Curagami Riffing @Tableau

Top 10 BI Trends 2015 - @Curagami Riffing @Tableau | Curation Revolution |

 Riffing Tableau
I have great respect for Tableau Software. Solid team producing cool tools and the content needed to sell them. Their analysis of 2015 BI trends was so good I’m using it as a template to riff and add my thoughts.

Top 10 BI Trends 2015
1. Death of Gate Keepers.
2. Social Arbitrage Creates Competitive Advantage. !!!
3. Analysis Not JUST For Analysts Anymore.
4. Rise of the Sustainable Online Community (our #1).
5. Everything Integrates (BELIEVE).
6. Cloud Things is REAL.
7. Near Real Time DOMINATES.
8. Data & Journalism Finish MERGING.
9. Mobile Matures. !!!
10. Smart Analytics Begin.
Team Curagami riffed the first 5 today and will finish up tomorrow. So much great content we had to STOP and think about it again tomorrow or melt down (lol).

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Leveraging Influential Customers: Your Most Important Online Marketing #Infographic

Leveraging Influential Customers: Your Most Important Online Marketing #Infographic | Curation Revolution |

As a business, one of the most effective ways to gain traction and visibility is through a strategically planned marketing and/or public relations campaign. But did you know that your customers can be just as effective?

Customers can be more influential than ever these days, thanks to social networks and the internet. In fact, the average customer has a reach of 42 people for each positive experience or engagement with your company online. That means if you have only 200 customers who are brand advocates, you have a potential customer reach of 8,400!

Marty Note
An important Infographic and idea. At our Durham, NC based startup Curagami we see the next phase of web development as devoted to learning how to empower, listen to and benefit from the kind of leverage ONLY customers provide such as:

* User Generated Content - the most valuable content you can't buy.

* Social shares and its help with seo, traffic and profits.

* Brand advocacy and word-of-mouth advertising.

* Brand shaping via listening and curation of content created by influential customers.

Last night I realized I needed to order boxer shorts as all of this travel, I'm currently in Columbus Ohio, is putting a strain on a limited supply. Instead of buying Joe Boxer boxers I went to a site and made a cancer survivor design.

The first product I created, Poetryslam Magnetic Word Game (c. 1999), took six months and $10,000. Last night I created a line of boxer shorts for $100 and an hour of my time using drag and drop tools.

Put that experience in the context of this excellent infographic about the power of your influential customers to arrive at the game plan we suggest to B2C ecommerce and B2B content marketing partners daily:

* Create an Ambassadors Program as the foundation of online community.
* Empower Ambassadors with social tools.
* Feature great Ambassadors to create healthy competition.

* Reward Ambassadors with social listening, support and inclusion.

* ASK for help.
* Rinse and Repeat.

Find ways to listen, curate and feature your customer's input and social shares to make your online marketing easier, more fun and sustainable.

Via Brian Yanish -
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Movement Marketing with - via @Curagami

Movement Marketing with - via @Curagami | Curation Revolution |

Movement Marketing With
Why startups create movements & community from organic fuel such as narrowing focus, winning hearts, minds & loyalty and building online community.

Martin (Marty) Smith's insight:

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Why Haiku Deck May Be Most Important Internet Marketing Tool You AREN'T Using via @Curagami

Why Haiku Deck May Be Most Important Internet Marketing Tool You AREN'T Using via @Curagami | Curation Revolution |

Haiku Decks Create Shares & Community
If we told you there was a tool that would generate 3,200 views of your content on average and produce almost 60,000 views and over 700 shares for 34 uses (of the tool) you would USE IT right? This Curagami post shares why Haiku Deck is a powerful Internet marketing tool you should start using NOW.

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