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Rescooped by Martin (Marty) Smith from SEO and Social Media Marketing
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How Social Media Changed SEO

How Social Media Changed SEO | Curation Revolution | Scoop.it

The impact of Social Media has changed the way SEO is being conducted and webmasters now need to play catch up again.

 

Social Media has been creeping upon us for some time but it is only this year that it has become so entangled with SEO as to now be an integral part of the way a site gets its content ranked and increases its traffic.


The socialisation of content which began with content sharing in Facebook has, with Google Plus, become an imperative.

 

Whereas in the past a webmaster could get away with a good SEO strategy and a certain amount of automatic social bookmarking of content, these days, he faces the struggle to create content which is of sufficiently high quality to engage interest in social media networks and the pressure to get that content seen as widely as possible.

 

Social Media has gone from being an adjunct to SEO which increased its effectiveness to the engine under the hood which drives some of its most basic functions and which, in addition, determines some of its forms.

 

Here 3 important steps to follow:

 

1) Have a Content Creation Strategy in Place

2) Create Content that is useful

3) Share your content.

 

Full Post: http://helpmyseo.com/seo-tips/647-how-social-media-changed-seo.html 


Via Antonino Militello
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Rescooped by Martin (Marty) Smith from Digital-By-Design
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SEO Is Changing : The Decline of Organic Links Infographic

SEO Is Changing : The Decline of Organic Links Infographic | Curation Revolution | Scoop.it

For many years it was true that SEO = links, but due to the rise of rel=nofollow, fearmongering & social media, organic links have lost much of their relative importance in many verticals.


Via maxOz
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Rescooped by Martin (Marty) Smith from SEO and Social Media Marketing
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Future of SEO: Change, Convergence, Collaboration

Future of SEO: Change, Convergence, Collaboration | Curation Revolution | Scoop.it

*** Very Important Read - Marty ***

The way you work, the tools you use, and your approach to SEO has changed and its future relies upon a complex relationship with content marketing, Social Media, and collaborative technology.

 

Be open to changing the way you think about SEO and willing to change the way you view the search world.

  

The end result is a whole new way of thinking about utilizing SEO and social media strategy and technology.

 

Read Full Post: http://searchenginewatch.com/article/2144350/Future-of-SEO-Change-Convergence-Collaboration


Via Antonino Militello
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Martin (Marty) Smith's comment, February 7, 2012 7:33 PM
Very important read Antonino hope you are entering our Curation Contest my friend :). Marty
Martin (Marty) Smith's comment, February 7, 2012 9:50 PM
This is an important, very, very important read thanks to Antonino.
Rescooped by Martin (Marty) Smith from Internet Marketing Strategy 2.0
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Search and Social Change The Way To Market

"The traditional world of business we know is changing.

 

Well-known brands are struggling to get anywhere in the new economy precisely because they are not getting what it is they must do in order to talk to their customers.

 

A number of global brands, in 2011, suffered humiliating PR disasters because they failed to understand how to use social media.

 

The picture which is emerging is that transparency in communications with potential customers, responsiveness and the personal touch always win over corporate slickness."

 

(curated by the amazing Robin Good) (emphasis mine :)

My note to Robin:

One of the strange results of Google's absolute success is the rapid and growing anti-Google movement. Not anti in a No Logo, Occupy Wall Street way but anti in the, "What else can we do we are desperate and organic takes too long," way. The other thing we are noticing is Social + Mobile can form a powerful Google shadow government capable of carrying companies and brands to good places with almost no Google blessings though only the bravest are opting out of PPC. Thanks as always. Marty


Via Robin Good
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janlgordon's comment, December 5, 2011 12:33 AM
Robin,
This is a great piece, thanks for sharing it!
Robin Good's comment, December 5, 2011 1:53 AM
Thank you Marty.
James A Smith MCIM's curator insight, March 19, 2013 4:56 AM

SEO needs to be focussed upon and understood to make a difference, keyword stuffing and all the old tricks are dead. Understand how you can aid your situation by using content, getting noticed by other sites and utilising long chain SEO