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Curation is the next web revolution.
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Marketing Vs Branding - Curagami

Marketing Vs Branding - Curagami | Curation Revolution | Scoop.it
Marketing vs Branding answers a Quora question about the difference between marketing & branding strategy and the answer is different than you realize.

 

  • Marketing Listens over Time
  • Branding Evolves over Time
  • Alignment where US (marketers) and THEM (customers) become WE is the goal
  • The “Sweet Spot” of “perfect alignment” never lasts
  • Wobbles create separation & leave the “sweet spot” to rinse and repeat the marketing and branding dance

 

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Content + Commerce: The New Customer Journey | Mozu

Content + Commerce: The New Customer Journey | Mozu | Curation Revolution | Scoop.it

The New Customer Journey Map
Mozu is the content arm of Volusion and they've hit something just right - how the future of commerce is about smooth integration of content. Their New Customer Journey map echoes David Edleman's influential HBR post Branding In the Digital Age: https://hbr.org/2010/12/branding-in-the-digital-age-youre-spending-your-money-in-all-the-wrong-places .

Well done and a must read for #ecommerce teams.

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Iceberg Effect - A Marin Must Read Sentence

Iceberg Effect - A Marin Must Read Sentence | Curation Revolution | Scoop.it

The Iceberg Effect is why you may not know what you don't know when marketing online. This Curagami post shares how to avoid becoming an online Titanic.

Learn about The Iceberg Effect on our latest Curagami post:
http://www.curagami.com/featured/iceberg-effect-internet-marketing/

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DareDo's curator insight, November 27, 2014 9:25 AM

I'm not sure I understand everything here. But I'm sure we should explore this more in depth.

 

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Story About Storytelling, FedEx & Time via @Curagami

Story About Storytelling, FedEx & Time via @Curagami | Curation Revolution | Scoop.it
Story may be the most important but least understood online marketing word there is. Understand why storytelling is "beyond important" for web marketing.
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