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How Social Media Saved Ford

How Social Media Saved Ford | Curation Revolution | Scoop.it
BU Today How Ford Became a Leader in Social Media BU Today As the leader of Ford's social media efforts, Monty has been ranked by Forbes.com as one of the top 10 influencers in social media and has been called “the best corporate social media lead...
Martin (Marty) Smith's insight:

Ford Creates DCC For The Fiesta
It is not an exaggeration to say social media saved the Ford Motor Company. DCC or Driver Created Content flowed to Ford because they GAVE AWAY 100 Fiestas for a year. They asked the customers who won the cars to provide real world feedback.

If this sounds like Ford gamified social media you are thinking what I am and what I wrote years ago:

 

Saving The Ford Motor Company (2008)
http://scenttrail.blogspot.com/2008/09/saving-ford-motor-company.html 

 

When I wrote that piece in 2008 I wanted convey how the information is more important than the CAR. Ford got it and went me several better. Kudos to FORD and a lesson for every marketer who continues to doubt the power of social media, User Generated Content and gamification. 

 

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Cure Cancer Starter Crowdfunding Cancer Research is GAME ON!

Cure Cancer Starter Crowdfunding Cancer Research is GAME ON! | Curation Revolution | Scoop.it
Cure Cancer Starter is a crowdfunding platform connecting cancer patients, their friends and...
Martin (Marty) Smith's insight:

And suddenly Cure Cancer Starter has a quorum with four great cancer centers:

* University of North Carolina's Lineberger Cancer Center.

* Roswell Park Cancer Center in Buffalo, New York.

* University of Wisconsin's Carbone Cancer Center.

* Duke Cancer Institute in Durham, North Carolina.

 

Both of my treating institutions have signed on to be part of Cure Cancer Starter's pilot program. Cure Cancer Starter is our "Kickstarter for cancer research" platform to bring cancer doctors and researchers together into a common community with an important goal - curing cancer.

Atlantic BT, where I am Marketing Director, is helping create a platform for cancer patients. Cancer patients can take an empowering action by funding research.

The most devastating thing about hearing your name and "cancer" in the same sentence is how helpless you feel. You are sure your life is now beyond your control. The invisible hand is playing with your life like a marionette. 

For a year I trained and then rode 3,300 miles on a bicycle I wasn't sick. No colds or sniffles despite riding 10 days in the rain. For 60 days I "cured" my chronic Leukemia. 

I had to go back into chemo within weeks after Martin's Ride ended, but I didn't feel helpless until chemo kicked my butt again. Cure Cancer Starter is Martin's Ride 2. 

This time, instead of a team of 3, I hope we can create a big "cure cancer" community, a community where doctors and researchers share their projects with people willing to donate and be a part of the cure for cancer. Can't tell you how much it would have meant to send someone $100 and be part of a team working on Leukemia after my diagnosis. Would have been MAGICAL and EMPOWERING.  

Thanks to all my Scoop.it friends for help, ongoing support and best wishes. If anyone would like to help by reviewing beta designs, helping form plans and other foundational work for Cure Cancer Starter let me know. There are GREAT smart people on Scoop.it. 

Please LIKE Cure Cancer Starter on Facebook: http://www.facebook.com/CureCancerStarter 

 

Please FOLLOW CureCancerStart on Twitter:
https://www.twitter.com/CureCancerStart 

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Rescooped by Martin (Marty) Smith from Content Strategy |Brand Development |Organic SEO
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7 Tips For Facilitating User Generated Content for SEO

7 Tips For Facilitating User Generated Content for SEO | Curation Revolution | Scoop.it
7 User Generated Content tips for SEO.
Via Level343
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SEO and The New Now

SEO and The New Now | Curation Revolution | Scoop.it

Thinking of the increasing importance of NOW I set out in search of the New Now. The New Now changes the way we think about content.


Instead of working from evergreeen conent OUT to NOW we must move backwards because NOW is the biggest gear in any content marketing engine now. This piece explores the implications of the New Now on SEO and content marketing. 

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WRITERS on Scoop.it Marty Favor Request For AlleyDog.com

WRITERS on Scoop.it Marty Favor Request For AlleyDog.com | Curation Revolution | Scoop.it
Psychology definitions written in plain English without all the confusing psychology jargon.
Martin (Marty) Smith's insight:

Is it just me or do you see Jungian archetypes all over Internet marketing? This is my post to my friend Doug Kaufman's very well done psychology glossary. Glossaries, as he is proving, are amazing SEO food. 

FAVOR for Marty
My favor is to take a look at AlleyDog.com's glossary (this post links to the Carl Jung page) and comment on some of Doug's terms. I ask this favor because Doug is sure no one cares enough to comment.

I've learned the hard way there are some tricky parts to comments including:

* NO ONE comments when other comments are present.
* Comments need to be supported by social recognition.

* Comments tend to go drip, drip, drip, flood, so please help AlleyDog.com get to the flood stage.

Appreciate it and you have an open chit with me. You may use that chit to have me write something you need or want. I support my posts with social (as I bet everyone who knows me already knows LOL), so help Doug and AlleyDog.com and I will return the favor. .

Thanks, Marty  

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