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Curation is the next web revolution.
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Content Marketing's Soul: Twitter's Founder Gives Content Marketers Best Advice Ever w/ Thanks To @CendrineMedia

Content Marketing's Soul: Twitter's Founder Gives Content Marketers Best Advice Ever w/ Thanks To @CendrineMedia | Curation Revolution | Scoop.it

Content marketers tend to attack the work like kids at a sundae bar – scooping up as many toppings as they can to have the most or best creation. Avoid the ice cream sundae syndrome with these steps inspired by Twitter’s founder.

Marty Note
Thanks to my friend and uber-curator Cendrine Marrouat I found this excellent Content Marketing Institute post about the nature of content marketing revealed by startup master Ev Williams.

I agree the Ev Williams quote is an important piece of startup Zen, but find the post's laboring application to content marketing strained. I do agree we content / Internet markets have the shinny lure syndrome.

We (marketers) are like hungry trout clustered together in a fast moving stream darting out for the next new bait an action made all the more frenzied by its proximity to the judging chorus of other trout. Truth is rarely so shinny, easy to digest and so hard to throw off.

Truth is listening + learning + bold risk taking = success. Listening to customers has never been easier or done do badly. Listening thanks to our mobile / social / connected world is EASY to do and remains hard to BELIEVE.

Listening must be matched with learning. Learning too has never been easier or harder to believe. We SEE the patterns, hear the customer and yet we do not SEE or understand. As good as the post is it also provides an example into our greatest problem.

Content marketing is flawed. Content marketing speaks too much ans listens too little. Content Marketing hasn't received Mark Schaefer's Content Shock memo (http://www.businessesgrow.com/2014/01/06/content-shock/ ).

We marketers can't get there (sustainable online community) from here (content marketing). The challenge in creating an "institute" is the isolation and over emphasis such emphasis creates.

Agree Easier Than We Think
The beautiful thread the CMI post picks up from Ev Williams quote is business and life isn't as HARD as we imagine or think. Find a human desire, preferably one that has been around a long time, and use modern technology to make it easy and cool such as:

Need A Ride - Uber
Want to buy online instead of going to the mall - Amazon

Don't want to wait for your car in the cold - FlashValet
Social connection without computers - Android & iPhone
Social Connection - Facebook, Twitter GPlus

I would modify Ev's statement a tad:

Find a human desire and use modern MOBILE technology to make it easy and cool.

Williams "technology" was heavily weighted toward mobile, but at Curagami we see an increasing trend - cool isn't cool without some mobile aspect. Mobile First is becoming a more important statement than it original UI intent. If you are creating ANYTHING new it better play amazing on a smartphone or life will be harder.

Recently I purchased a wireless speaker from Amazon. The speaker is cool and I like having good sound when I travel. The speaker is controlled by an app on my phone.


Here's the killer thing to understand - the app DOESN'T DO ANYTHING that buttons on the speaker don't do better, but the app does NOTHING in a very cool way AND the app ties the speaker to my phone.

That tie means the speaker doubled its cool enough so that I'm mentioning it here. WITHOUT the app no way I mention it. With the app, the app that adds NOTHING, the package is cool enough to mention.

SO, lesson is find a DESIRE (by listening to customers), wipe some cool tech on it, listen to customers some more and don't forget if whatever you are making or marketing doesn't play on a smartphone then it won't exist (soon).

Thanks to @Cendrine Marrouat - SocialMediaSlant.com for curating a great post my way :). Marty

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Crowdfunding: A New Marketing Channel - via @Curagami

Crowdfunding: A New Marketing Channel - via @Curagami | Curation Revolution | Scoop.it
Crowdfunding is a new powerful marketing channel similar to what email marketing used to be - high profit, low cost with big social and UGC benefits.

Martin (Marty) Smith's insight:

add your insight...

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Startups, Crowdfunding & Curing Cancer Podcast w/ Time Codes & Links

Startups, Crowdfunding & Curing Cancer Podcast w/ Time Codes & Links | Curation Revolution | Scoop.it
GetSocialHealth.com Janet Kennedy interviews Curagami Founder & cancer survivor Marty Smith on startups, crowdfunding, social media & curing cancer.
Martin (Marty) Smith's insight:

Added time codes and links to Get Social Health interview / podcast. 

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Shhhhhhh - Secret to Upworthy Success is HUMAN Content Curators....who knew :).

Shhhhhhh - Secret to Upworthy Success is HUMAN Content Curators....who knew :). | Curation Revolution | Scoop.it

With the third highest traffic behind Yahoo! News and Huffington Post, the marketing world is wondering how the Upworthy team cultivated the fastest-growing and most engaged audience on the web. It’s got to be the attention grabbing headlines, right? ... "the company employs full-time content strategists to post five to six times a week bringing together the very human skill of identifying compelling content, and then supercharging that content with powerful distribution Tools"


Via Guillaume Decugis, Therese Torris
Martin (Marty) Smith's insight:

Humans...who knew :). Marty

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CAP Brand Marketing's curator insight, April 8, 2014 3:08 PM

The secret sauce?  “We think it’s the alchemy of bringing together data and human judgment in a smart way.” - Eli Pariser, Upworthy CEO 

Marc Kneepkens's curator insight, April 8, 2014 9:02 PM

Insightful, detailed and revealing. Excellent information.

Beth Kanter's comment, April 9, 2014 12:46 PM
Okay, wanted to point this great article that summarizes their curation best practices in ten simple tips - pretty awesome http://kcclaveria.com/2014/02/upworthy-headlines/
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CrowdFunde Pitch To Triangle Startup Factory 2.10.14

CrowdFunde Pitch To Triangle Startup Factory 2.10.14 | Curation Revolution | Scoop.it

CrowdFunde may be NEXT generation of content marketing. Not if we don't create some BELIEF. Big test Monday 2.10.14 as we pitch Triangle Startup Factory.
 

Thanks to friends who wrote notes to Chris, Dave and Triangle Starup Factory after I TOASTED last week's phone interview. Wouldn't be pitching CrowdFunde next week without FOMs (Friends of Martin's). You Guys ROCK!

Wish us LUCK.  

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Fjord Annual Trends Report 2014

Fjord Annual Trends Report 2014 | Curation Revolution | Scoop.it
Now in its seventh year, the annual Fjord Trends Report 2014 is launched, unveiling what we believe will transform what we do, our clients’ business and ultimately the way we live.
Martin (Marty) Smith's insight:

Wow, great psychographic / tectonic plate trends report from Fjord. Here are just a few gems from the report (on SlideShare and included behind this link):

* M2M (machine 2 machine) communications increase, as Internet of Things becomes a reality.

* Internet of Things creates an "API Marketplace" to facilitate cool app development for your fridge et al.

* We will learn to talk and listen to objects in 2014 thanks to the Internet of Things. 
* Big is Back with Telco 3.0 on the horizon.

* Expect more Telco M&A next year. 
* Brands must PARTY & relinquish control to the mob and the moment. 
* Brands must become hosts and facilitators creating platforms not websites. 

Great TRENDS and TRENDING report helping me to create my Startups 2014 Trends post for Curatti.com tomorrow.  

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Rippln Revolution Is Cool, Mysterious And Timely

Rippln Revolution Is Cool, Mysterious And Timely | Curation Revolution | Scoop.it
The NEW Revolution where work is value based and so a lot like play and love isn't a "four letter word" in business.
Martin (Marty) Smith's insight:

Love this and couldn't have said it better! Life is short, do what you love, with people you love and be all in all the time and see if your FUN factor doesn't go way up. If the app is half as good as their manifesto it is sure to rock.

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CEO as Chief Editor - Jack Dorsey, Square Founder - [video]

CEO as Chief Editor - Jack Dorsey, Square Founder -  [video] | Curation Revolution | Scoop.it
As CEO of Square, Jack Dorsey sees himself as a "Chief Editor," charged with addressing the flood of inputs and ideas that come into the company.
Martin (Marty) Smith's insight:

Great 4 minute video of a genius explaining how he curates his business. "At the end of the day we are just a group of people working on a single goal," Jack Dorsey. 

Dorsey explains his recipe for success:

1. Right people.

2. Clear and consistent communication.

3. Editing money story - revenue or investment.


One thing you have to do. Make every single detail perfect and limit the number of details. Do that well and no matter where you are in the organization you will succeed. 

If you pay attention to the smallest things everything else falls into place.  


 

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Five Social Media Marketing Tips For Startups | Atlantic BT

Five Social Media Marketing Tips For Startups | Atlantic BT | Curation Revolution | Scoop.it

Social Media Marketing (SM) should be any startups BFF. Here are 5 Social Media Marketing so startups can use social media marketing to win online.

Marty Note
Wrote this piece for Startup Revolution on Scoop.it and then decided to incorporate feedbackand move to Atlantic BT's blog. No bait and switch, but I try things in Scoop.it and this content interested enough of my power curator friends it was worth moving over.


Thanks to everyone who has already shared Five Social Marketing Tips for Startups. Great feedback helped me make the piece better.  

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Will 3D Printing Change Our World? Yes How? Great Question...

Will 3D Printing Change Our World? Yes How? Great Question... | Curation Revolution | Scoop.it

Print The Legend
Even if only HALF the potential of 3D printing is realized it will still be substantial. Print The Legend is a great documentary film about what may be the end of the beginning of 3D printing. The film is certainly one of the best and most accurate films about startups we've ever seen, a #mustwatch for entrepreneurs.

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malek's curator insight, October 30, 2014 7:21 AM

What a great story of the startup in pursuit of printing the legend, turning myth to reality.  

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Has @HaikuDeck Created A New Powerful Visual Marketing Channel? +8,322 Views in 22 Days says YES!

Has @HaikuDeck Created A New Powerful Visual Marketing Channel? +8,322 Views in 22 Days says YES! | Curation Revolution | Scoop.it

Amazing Content Marketing Tool
If you don't use Haiku Deck to help create visual marketing you are missing a powerful tool. We've created 36 Haiku Decks. Over the last 22 days those decks added 8,322 views or 378 new views each day.There is NOTHING we are doing with that kind of reach...NOTHING!

We are beginning to believe Slide Decks may be an exciting new marketing channel. Amazingly NONE of our 36 decks reported zero views over the last 22 days. Even OLD decks continue to be viewed making slides and slide decks VALUABLE content indeed. 

Not a complete surprise since Slideshare has been creating SEO magic for years, but Haiku Deck may have just legitimized slides as a marketing channel. You don't need an excuse to create Haiku Decks. No conference talks needed to win with these new visual marketing tools. SLIDES and Haiku Deck's CMS that sits on top of the Creative Commons are becoming a powerful content marketing tool and a widgetized marketing channel in their own right. 

Trending Haiku Decks Include

Crowdfunding Tips From The Clash +46% Views
http://shar.es/1ao3gt 

Gamify Content Marketing +36% Views 
http://shar.es/1ao3GS 

Invisible Giant: Why New SEO So Hard To See +8% Views
http://shar.es/1ao3ZG 

Warren Buffett's Tips for Startups remains Top Dog w/  7,700 Views
http://shar.es/1ao3Bj  

See performance for all 36 Haiku Decks we've created on Google Doc here:
https://docs.google.com/spreadsheets/d/1Ozsk4hHtT6Xm77SxQbP7EFw259oQMVC_5DY1bOU9dAk/edit?usp=sharing  

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malek's curator insight, September 17, 2014 5:44 PM

Walt Mossberg was right..

The great tech guru once commented that Haiku Deck saves people so much time it will raise the GDP

Haiko Deck is a different visual experience

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Vote In CrowdFunde New Name Poll - THANKS to all for helping @CrowdFunde

Vote In CrowdFunde New Name Poll - THANKS to all for helping @CrowdFunde | Curation Revolution | Scoop.it

Help us change our name. Only takes seconds to VOTE in our new name poll. There is clear leader, but you have to VOTE to find out.

http://www.crowdfunde.com/marketing/crowdfunde-name-change-poll/

THANKS, Marty, Phil and CrowdFunde team

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The Content, Commerce & Social Media Revolution - CrowdFunde

The Content, Commerce & Social Media Revolution - CrowdFunde | Curation Revolution | Scoop.it

After Google's algorithm changes content is KING, context QUEEN. Online merchants who "match the hatch" of content to customers create advantage. Winning this advantage takes courage.

Courage because when one revolution happens things get crazy. When three revolutions are happening simultaneously its time to get in the basement with water and a year's supply of canned goods.

Instead of doing that we suggest reading about how content, commerce and social media can contribute to one another on CrowdFunde our startup dedicated to helping websites, brands and companies tap wisdom of crowds.

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Startup Trends 2014 II Including Nest.com's $3.2B Sale To Google via Curatti

Startup Trends 2014 II Including Nest.com's $3.2B Sale To Google via Curatti | Curation Revolution | Scoop.it

Startups are fun, creative & may be our best hope. This second of a two part Curatti series covers startup trends from digital homes to wearable tech.

As I was putting the finishing touches on this second post in a 2 part Startup Trends 2014 for Curatti.com one of our featured Smart Home Startups @Nest sold to Google for $3.2B. Amazing.

More than 25 other cool startups covered some of them will be worth billions too :). M

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5 Quick & Easy Content Marketing Tips For SMBs & Startups

5 Quick & Easy Content Marketing Tips For SMBs & Startups | Curation Revolution | Scoop.it

Here are the content marketing tips for #startups and #smbs shared in this post:

1. Create content before, during and after events.

2. Support great posts about you by writing about them.

3. Don't SELL, CURATE instead.

4. Create content with an eye toward what you want.

5. Tools matter.

http://scenttrail.blogspot.com/2013/11/5-quick-easy-content-marketing-tips.html