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Rescooped by Martin (Marty) Smith from Surviving Social Chaos
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“This is how to do (Facebook) social marketing,” comScore says [study]

“This is how to do (Facebook) social marketing,” comScore says [study] | Curation Revolution | Scoop.it

ComScore released a new study with Facebook today explaining “how social marketing works.” If that sounds to suspicious minds like the fox explaining how to guard the chickens, that’s because it pretty much is. However, the study does contain a huge amount of useful information for social marketers.

Here are some highlights.

 

You’re more popular on Facebook

 

Social profiles on Facebook routinely get more attention than brands’ own websites. The example comScore gives is Skittles, which had 320,000 visitors to its Facebook page in March 2012, versus only 23,000 visitors to its corporate website. And that’s just visitors to the brand page; it does not count impressions of the company’s updates in fans’ news feeds.

 

The clear message from Facebook: pay attention to your Facebook presence.

 

Read more: http://bit.ly/Oyskmu


***** Saw interview on CNBC last night and was impressed with 1. Facebook's understanding that they had a developing PR problem and 2 Using comScore to plug the hole in the dike. Smart marketing. Still not sure how to make money on Facebook, but the lack of that knowledge is starting to feel like it is on me not them. Marty


Via Martin Gysler, donhornsby
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Rescooped by Martin (Marty) Smith from SOCIAL MEDIA, what we think about!
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Semantic Keyword Research Important Starting Now

Semantic Keyword Research Important Starting Now | Curation Revolution | Scoop.it
***** With Google's recent vote for the "semantic web" widening research to include a semantic approach is important. Marty

An all in one. It's really an extraordinary item for doing the right things to improve your ranking. If you have a blog with great articles, but not many visitors, apply the ideas in this article, it'll help you for sure. [note mg]


Think about semantic keyword research to help you focus your content and and improve your rankings.


From Google’s Panda, Search Plus Your World and Venice updates, in the last year alone the SEO landscape has changed. And while that means your SEO strategy will change, too, there is one thing that remains the same…keywords.


Keywords remain important to your content and link strategies.


But there is one change coming down the Google pipeline that will change keywords…semantic search technology and the human element.


What is semantic search?

Basically, semantic search is technology that tries to determine what users mean when they type in a certain keyword.


They explore the semantics of those words…or the meaning behind them.


For example, if someone typed in “laptop” do they mean:

  • That they want to buy a laptop?
  • Have one repaired?
  • Upgraded?
  • Are they even talking about a computer, but something entirely different?


In the real world most people don’t search with one keyword…additional keywords give additional clues.


Read more: http://mz.cm/J9nABP


Via Martin Gysler
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Rescooped by Martin (Marty) Smith from Personal Branding Using Scoopit
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Treat Customers Like Your Girl Or Boy Friend, No Really

Treat Customers Like Your Girl Or Boy Friend, No Really | Curation Revolution | Scoop.it
***** funny and welcomed on a Friday Marty

This is a usefull post written by Vlad Barshai (@vbarshai) that gives you tips on how and why you should treat your customers or users like your girlfriend. This is an example I always use during the training sessions I take about social media marketing for small businesses. 

Whether you're a start-up or a small business facing some problems with your customers on social media, you'll find it usefull!

 

"You always have to remember that until you have users, you're just another cool lemonade stand (website) in the middle of the dessert (web). One of the most important questions to ask yourself is: how do I get her (people) to love me? How do I get her (them) to care about my (its) existence?

Let's take a step back and look at our "users" as our girlfriend. Here are some scenarios:


#1 Don't assume she (they) will say 'yes': Of course she (they) won't! Especially if you move too quickly (ask for too much information). They want to get to know you without giving away too many details. The best thing to do is assume that they will most likely say "no" and do everything you can like work-out, smell nice, dress good (layout, pitch, call-to-action) to higher your chances and make you impossible to resist. At the end of the day, they can always turn away (press the back button or x) to eventually find themselves a boyfriend (competitor) who can make their life better.

 

#2 She (they) won't know what to do unless it's right in front of her (them): It's true, every girl (user) likes to have everything taken care of. They want you to take the initiative and iron out a path... ask them on that first date (an initial e-mail submit) and clearly show them why you're worth their time (pitching the value proposition). Then they want You to have everything planned out beautifully (your layout) and ready so that they won't have to think of much (single path and call-to-action). They want to enjoy a great end-to-end experience (every move is simple, clear, precise) from the moment they leave the house (come to your site) to the moment they return home (press the back button or x). The girlfriends (users) really don't care how hard it was for you to do it, they just want it done so that they can brag to their friends (other influencers) about how good you are.

 

#3 Be nice! Overly nice if you have to: Everyone loves to feel loved. Everyone loves to feel that they matter. She (users) is no different. They want to know that if there are issues, you're a quick reach away from and can solve them immediately. They hate waiting! The way to make her (them) know you're great is to make sure that you're always there when there is a problem. Remember, the bad will stick with her (users) for years ... and the good will only be reminisced when there is nothing better ... but there will usually be something better.


#4 Stop worrying that someone (a competitor) will come in (to your market) and take her (your user) away: Instead, focus on why she (your users) stays with you and continue improving on your secret sauce. This is usually your thing (MVP - minimum value proposition) that she (users) won't find anywhere else. I know that anyone can take her out (feature #1), dine her (feature #2), and buy her material possessions (feature #3). But do they care for her (users) like I do? The first question I think about when I talk to her (users), is "what can I do that will make me stand out amongst everyone else? How can I help in a way that will shine past what everyone else is willing to do?" Finding my focus, which in my case is compliments (emotion exchange) to her (them) helps me when another guy (competitor) gets a better car (cooler feature) or just has more to offer (larger feature set).


#5 Once you stop contacting (e-mail) her (them), she'll (they'll) forget you: You're basically letting her (them) know one thing - I don't care about you enough and I know I can't offer you anything good enough for us to stay in touch... we should probably part ways. The name of the game is to constantly offer some value. So if you loose touch, then you are hoping for the best (that your users will one day remember you and come themselves). This is the reason you need to call (e-mail) her (your users) at least once every 2 days if not once every day. If this seems excessive then maybe you're just not close enough to her (your users). You might even want to say that you miss her (them) when you don't hear from her (them).


Treating her (each user) like the love of your life, might just get you to understand exactly what she (they) wants. In which case, you get married (premium sign up) .... and that's when you really have to be there ... through thick and thin ... because if she (they) leaves at this point, then she (they) is gone forever ..."

 

Read the entire article here: http://not99.posterous.com/treat-your-users-like-your-girlfriend

 


Via Flavian Mihai, Martin (Marty) Smith
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