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The New Scenttrail Marketing & Selling SMM To the C Level

The New Scenttrail Marketing & Selling SMM To the C Level | Curation Revolution |

Marketing with help from weak signals, connections and social shares, has never been more important for C level support. Here's why and tips on how to get it in the NEW Scenttrail Marketing.

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5 SEO Quick Tips From @ScentTrail

5 SEO Quick Tips From @ScentTrail | Curation Revolution |

SEO Quick Tips
SEO is never going to be so dead sending spiders clues they can understand about what your web pages and website are about isn't a good idea. Until they perfect the digital mind, technical SEO matters and SEO is being done SO BADLY by people who should know better. 

Here are Today's SEO Quick Tips
1. Company name to FAR right in title because you should rank for it automatically AND it is on your website in heavy weight.

2. Keys in rank order with MOST important to the far left in title.


3. USE Headings h1S and sub heads h2S and 3s with KEYWORDS and don't stuff (5 to 8 words max). 


4. Descriptions have character limits of 150 (or so) and don't go over since it looks like spamming. Descriptions should be keyword dense AND natural sounding with copy consistent to the page. 

5. Title, description and body copy should be CONSISTENT and repetitive without being spammy. When in doubt look at a competitor who outranks you.  

Added a note about how I create Efficiency Indexes on Google Plus  

My little Keyword Efficiency idea has helped us make so much money, I created a Scoop explaining the SIMPLE but very profitable keyword reasearch idea: 

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Why Your Klout Score Matters - ScentTrail Marketing

Why Your Klout Score Matters - ScentTrail Marketing | Curation Revolution |

Atlantic BT Klout Score Use Case
This piece provides a Klout score use case. It also continues an important conversation about The Idea of the Commons and The Share. It is RARE that metrics outlined come in as well as these. 

I made a promise about rising tides lifting all boats in The Commons (mine and my employer Atlantic BT's) and boy did that promise come true.

Atlantic BT Klout +272%
@ScentTrail (my) Klout +62% 

Don't be fooled by people with HIGH Klout scores telling you it doesn't matter or isn't helpful. Your Klout score does matter and is helpful as this use case proves.  

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How To Become A DISRUPTIVE Content Marketer

How To Become A DISRUPTIVE Content Marketer | Curation Revolution |

When everyhone is a content marketer you must become a disruptive content marketer to win. This post shares how. 

Martin (Marty) Smith's curator insight, December 19, 2012 1:10 PM

Now that the content marketing sale has been made there are new ideas you and your Internet marketing team can use to become a disruptive content marketer. Why? Because disrupt or die :). 

Martin (Marty) Smith's comment, December 20, 2012 12:22 AM
Content Marketing is beyond the tipping point and that is both the good and bad news. Good news if you are trying to sell the concept of content marketing. Bad news if you are behind (and you are always behind someone in Internet markting). The key to success is DISRUPTION, finding ways to bend, manipulate and change content marketing so you do it just a little better.This post discusses how to become a disruptive content marketer.
Martin (Marty) Smith's comment, December 21, 2012 7:07 AM
Added Are You A Disruptor Quiz.
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Why Content Gets Shared: Content Marketing Social Mentions Study

Why Content Gets Shared: Content Marketing Social Mentions Study | Curation Revolution |
Content Marketing 101 "Wow you create a lot of content," a friend said at lunch yesterday. I felt the need to apologize (again). "I love Internet marketing,
Martin (Marty) Smith's insight:

Why Content Gets Shared
Turns out our gut instincts about content marketing are correct. The TOOLS we use and the content we curate and create make a difference in the amount and velocity of our social shares.

Tools such as and your blog are indispensible say the results from a 30 day in depth view of @ScentTrail mentions on Topsy. Type of content also matters.

Infographics, SEO and my trusty ScentTrail Daily generate the most mentions. Friends also matter.

#4 on the mentions list is group tweets from friends with thanks or best wishes for the weekend. Staying connected and sharing are critical to successful content marketing.

Interesting bottom line is a confirmation of what all content marketers know to be true. Confirmation of the fact that content gets shared is in the numbers. I don't curate or create 30 pieces of content a day (well not on most days lol) and I've certainly NEVER created 66 (most mentions in a single day in this study.

These numbers confirm what we know - content gets shared and explains what types of content is most likely to generate shares and what tools to use to promote shares.

Brian Yanish -'s curator insight, July 12, 2013 11:34 PM

Marty thanks for sharing this study. In the world of online social sharing we need to rethink of the role as content providers. 

My thoughts on how old content media producers need to evolve.

Interesting to see how newspapers, tv and radio are starting to figure out the "value added" model of internet marketing.  People will pay for digital content, and the great thing for the publishers is the low cost of distribution. Online marketers have done it for years using micro websites with targeted content and now apps. I don't see why a newspapers,etc. should be any different.


The way I see it is the newspaper and their website should be the teaser to the value added content. Right now it's like they tell the story and move on, then cry the blues, no one will pay us for our content. Now if they extended the content or partnered with someone (eg health or fitness) for value added content people would pay. 


The newspapers, tv, etc, need to become the advertiser of the content, instead of depending on advertisers to support the media.

They have a reader base that many bloggers would love to have, but they need to rethink the connections they make with the reader.

Martin (Marty) Smith's comment, July 13, 2013 7:23 AM
Great analysis by Brian. I go even a step further in Saving The News&Observer and suggest that newspapers become part of their own rehabilitation by embracing the CROWD in real time by throwing off their "we are here to guide you" ethos. The editorial-centric model is over. Brian's idea about promotion-centric is a good one, but I want more. I want these organization deep in the weeds on things so WEB marketing they can't NOT understand how DIFFERENT life is and will always be from that magic time when a newspaper could take down a President, we could only watch 4 TV channels and exciting programming was a show about a boy named Beaver :). M
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5 Tips To Safely Add Fun To Your Marketing ScentTrail Marketing

5 Tips To Safely Add Fun To Your Marketing ScentTrail Marketing | Curation Revolution |

Why "Fun" Marketing Is TOUGH

Martin (Marty) Smith's insight:

After reviewing and not having much fun it struck how hard creating "fun marketing" is. In this piece for ScentTrail Marketing I compare creating "fun marketing" to developing viral marketing. 

Turns out FUN is as elusive as viral. Here are my 5 Tips to Safely Create Fun Marketing: 

1. Create Personas.
2. Test, Test, Test.
3. Don't Try To Go "Viral".
4. Find FUN Out There. 
5. Have Some Fun Yourself. 


Use these tips and remember to have some fun since it is impossible to LIE for any amount of time in Internet marketing. The math and truth always wins.  

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6 Secrets To Create Awesome Content ScentTrail Marketing

6 Secrets To Create Awesome Content ScentTrail Marketing | Curation Revolution |

Everyone does the easy thing. They insist you must create awesome content without completing the sentence to explain HOW to create amazing content.

That is because creating awesome content is full of serendipity, but there are things you can do to increase chances for advocacy and social support.

This post shares 6 secrets to create awesome content:

  • Almost NEVER what you think due to serendipity. 
  • OPJ (Other People's Juice the NewsJacking thing).
  • Hook-y Headlines.
  • Great Seductive Relevant Visuals.
  • Feed The Monster.
  • Powerful beats Wimpy.


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SEO and Data Got A THING Going On | ScentTrail Marketing [going viral]

SEO and Data Got A THING Going On | ScentTrail Marketing [going viral] | Curation Revolution |

Had a brief conversation with Brian Yanish (@MartingHits) this morning via comments and spent the day trying to figure out the implications of a single thought:

Data (the content we create and curate) is the NETWORK now.

We've moved so far from Sun MicroSystems The Computer Is the Network. Heck we have the equivalent of the most powerful Sun MicroSystem in our pockets now. This thought created many implications such as:

* My post becomes OUR post.

* The Data Is The Network.

* Move from creator to curator and back again.

* We wait for The Great Data Pumpkin.

* We are all publishers now.

Had a fun day thanks to Brian. Hope you have fun reading about why we are all rebel disruptors now. Put on your beret, raise your fist and see if you agree the data is the network.

Here is to the rebel disruptors in all of us!

Curation Of SEO and Data Got A Thing Going On
Added a link to a great Google Plus discussion you can become part of here:

With over 300 views in less than 24 hours SEO and Data Got A Thing Going On is going viral thanks to 22 Retweets, 5 Facebook Likes and 7 Plus 1s. I'm curating and link the conversation here: .

Join Us.

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