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Einstein's Web Marketing Lessons - via @Curagami

Einstein's Web Marketing Lessons - via @Curagami | Curation Revolution | Scoop.it

Einstein’s Web Marketing Lessons
We enjoyed the nerdy HBO Einstein and Eddington movie about how the Cambridge mathematician (Eddington) confirms Einstein's General Theory of Relativity by crushing the known and more predictable Newtonian universe.

The web has two camps too. There are Newtonians who believe in an absolute truth we were never able to find during our 7 years as a DIrector of Ecommerce or our 15+ years of online marketing experience. This post shares Einstein's marketing lessons.  

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Rescooped by Martin (Marty) Smith from Social Media Pearls
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Business 101: Social Media Credibility – Why Retweets Equal Implied Endorsement

Business 101: Social Media Credibility – Why Retweets Equal Implied Endorsement | Curation Revolution | Scoop.it
Want to build your followers? Simple: share stuff worth retweeting. Nika Stewart on why a retweet is an implied endorsement and how to get more!

 

**** Even more than implied endorsement is is the modeled data point each RT represent. Since Internet marketing is a fancy way of saying we all roll dice with content and keywords now RTs = what matters NOW and so should be fed.

 

Feeding what matters most to our audience doesn't mean we aren't leading too. We had to create the content that got the RTs in the first place. Watching RTs like hawks on wires above fields looking for movement because movement = dinner makes their value well in excess of their weight. Anyone who thinks Twitter is over needs to understand how such an immediate feedback loop can't be "over" until something 2x as good stands in its place and good luck with that. Slinging rocks in the general direction of giants may work again (David v Goliath) but not easy or sure.

Marty


Via Shirley Williams (appearoo.com/ShirleyWilliams)
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