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Curation Revolution
Curation is the next web revolution.
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Content Curation Tips For The Busy, Confused, Irritated

Content Curation Tips For The Busy, Confused, Irritated | Curation Revolution | Scoop.it

Solid background on content curation including definition here. For many of my Scoop.it brethren may be redundant, but helpful generally. I don''t understand the exclusion of Scoop.it as a powerful content cuaration tool however. That is a sloppy oversight.

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CONTENT: How Netflix + Roku Is Changing Content Curation

CONTENT: How Netflix + Roku Is Changing Content Curation | Curation Revolution | Scoop.it
How Netflix + Roku Is Changing Content Curation In Competitors Beware Ways.
Martin (Marty) Smith's insight:

Netflix + Roku is changing content curation. By making content a flexible layer of presentation a small number of titles feels infinite, relevance and User Generated Content goes up along with profits while costs go down. Amazon.com and very content curator and Internet marketer could learn a thing or two from Netflix + Roku. 

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Lori Wilk's curator insight, December 26, 2013 2:30 PM

This was very helpful.

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Cool New Scoop.it UI Feedback

Cool New Scoop.it UI Feedback | Curation Revolution | Scoop.it
Share Ideas that matter...
Martin (Marty) Smith's insight:

WOW, lovig the new Scoop.it UI. Love the white, better organized and more intuitive. Well Done. 

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Martin (Marty) Smith's comment, December 1, 2012 2:22 PM
Twitter issue resolved today.
Martin (Marty) Smith's comment, December 1, 2012 3:00 PM
Found another bug today. If you look at the BI Revolution you can see there is no title for the Steve Case article on digital fabrication I just posted. Tried to get it to display, but can't.
Martin (Marty) Smith's comment, December 1, 2012 3:04 PM
Also, not sure I love how LITTLE title room there is. I love 7 word titles, but they aren't always possible. Now key pieces of the title don't get sown since there is so little room.
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How To Create Binge Worthy Content & Why That's Important

How To Create Binge Worthy Content & Why That's Important | Curation Revolution | Scoop.it
Netflix data shows a propensity for "binge watching". How do we create content marketing to encourage a binge?


This Haiku Deck shares tips on how to make your content marketing "binge friendly". 

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Tagmotion's curator insight, January 15, 3:33 PM

Great insight that binge viewing is a big part of 'how we watch'. Could be an opportunity for Tagmotion, to promote multiple programs quickly by  opening up highlights (within programs) for sharing..

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The $20M Content Review Opportunity No One Wants - ScentTrail White Paper

The $20M Content Review Opportunity No One Wants - ScentTrail White Paper | Curation Revolution | Scoop.it

THE Content Review Goldmine
I love to debate the differences between B2C and B2B Internet marketing. When I left my Director of Ecommerce position to become Dir of Marketing for Atlantic BT, Raleigh's largest web and software development agency, I heard about how different B2C (what I knew) and B2B were from one another. 

Yeah not so much. 

Timing is different, but not as different as you think. B2C only SEEMS like their transactions are immediate. On the Ecom site I managed at this time of year we would expect 3 to 4 visits before a purchase. 

The summer is slow for most B2C Holiday-oriented websites, but Christmas happens on Google right now. The snap shot from the summer is what controls the fall so Christmas gets earlier and earlier for most ecommerce merchants. 

Big ticket B2B selling is more relationship based. You can translate that last sentence to mean more visits and so content plays a key role in building the relationship over time and converting the sale (even though connecting the top of a B2B websites funnel with the bottom can be a challenge). 

I developed this analysis for Bazaar Voice, still a favorite tool despite their turning down Cure Cancer Starter for assistance via their nascent foundation. I wanted to alert Bazaar Voice that there is a business AT LEAST as big as the one they are managing now (about $40M topline) in content reviews. 

They didn't buy it. I think they missed a huge new market. Content marketers have "products" too. Our products are the content we create. Reviews generated more engagement than "comments" and reviews are already half way to gamification. 

Why haven't B2B content marketers flocked to Bazaar Voice? Because they don't know what they don't know and, oh btw, B2B is so different than B2C. 

Yeah not so much. 

Read this "white paper" analysis and see if you don't think there is a sizable business sitting on the ground waiting to be picked up.  

 

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Forrester Wave Q4 2011: Fragmenting Enterprise CMS, 12 Firms,Targeted Content

Forrester Wave Q4 2011: Fragmenting Enterprise CMS, 12 Firms,Targeted Content | Curation Revolution | Scoop.it
Yesterday we saw in the Forrester Wave for Enterprise CMS Suites 2011 for Q4 that there is a shift in the enterprise CMS market away from the big, lumbering giants of a couple of years ago toward more content-centric apps designed to fulfill a...
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