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Curation Revolution
Curation is the next web revolution.
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Come The Revolution Power & Influence Spreads To "Citizen Influencers" via @Bill_McCann

Come The Revolution Power & Influence Spreads To "Citizen Influencers" via @Bill_McCann | Curation Revolution | Scoop.it
Find and engage digital influencers. You may be used to turning to the traditional press but there are more cost-effective methods today.
Martin (Marty) Smith's insight:

Trust & Citizen Influencers
This is a great post that reminds me of a book I read ten years ago called Citizen Marketer. Trust is upside down. We trust those perceived to have the LEAST to gain. We trust our friends.

This trend is one of the driving pistons of our Triangle Startup Factory funded startup called Curagami. We see the conversation as the new link. Conversations, unlike links, need to be tuned to PEOPLE and ENGAGEMENT more than a search robot.

Conversations matter, but so do our trusted guides. No one can know everything, so we depend on delegating knowledge to friends. My friend and Curagami co-founder Phil Buckley is my SEO source. Mark Traphagen, another friend and well known G+ evangelist, is my G+ source.

By ELIMINATING things we must know other than at a macro level we create a winning strategy that stays just ahead....at least when everything goes well (lol).

The subtext of this excellent share from Bill McCann (@Bill_McCann) echoes the importance of community, brand advocates and extending your network daily.

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Buffet Newsjacks NCAA Tourney with Perfect NCAA Bracket Worth $1B Offer | TIME + Scenttrail PR Note

Buffet Newsjacks NCAA Tourney with Perfect NCAA Bracket Worth $1B Offer | TIME + Scenttrail PR Note | Curation Revolution | Scoop.it

Buffet is willing to put up the money, so it's got to be winnable. Right?

Marty Note
Saw Warren give an interview this morning on a sports talk show. What a brilliant move. Why? Because he can use one of his insurance companies to underwrite the offer (so his cash won't take the hit) and Berkshire gets millions in free PR.

Millions in free PR for MAKING AN OFFER. Granted you and I would have a tough time even paying his insurance bill, but the PR principles remain the same:

* Surf waves don't try to create them.
* Make a PURPLE (unique) offer.
* Support by being available to discuss (saw Buffet on Mike and Mike ESPN sports talk show and sure that is the first time he has done that show lol).
* When you amplify a BIG thing (Super Bowl, NCAA, Oscars, etc) you either RULE or get swallowed whole.
* Timing is all & Buffet is perfect by announcing during ACC (and other) regional tourneys he and Berkshire get max play.
* Aspirations work better than reality (when legend and reality are different PRINT the legend).  

* BIG is good, BIGGER is better, BIGGEST is best.

Think about what events your business may be able to NEWSJACK as Berkshire and Buffet just did with the NCAA tournament.  

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Your Blog: Hub of the Great Content Marketing Wheel | Small Biz Trends

Your Blog: Hub of the Great Content Marketing Wheel | Small Biz Trends | Curation Revolution | Scoop.it

We all hear the benefits of blogging touted throughout the blogosphere. Heck, if you haven’t heard any of the so-called benefits, Jeff Bullas has written up 10 of them, any one of which is enough to convince me.

 

Today, however, I want to focus on one very specific benefit (not on Bullas’ list): A blog serves as the hub of your content marketing wheel.

 

As the hub of your wheel, all other content marketing efforts radiate out from the blog and shoot back into the blog....


Via Jeff Domansky
Martin (Marty) Smith's insight:

Agree with Jeff. Love the analogy and the conclusion. I use Scoop.it as my hub because the feedback loops are faster. In my case, extending the analogy a little painfully, one wheel fires with Scoop.it in the hub and some of those "firings" are transferred over to the blog.

Blog time is more expensive than curation so I make content EARN its way into our blog, but I like the analogy even as I am extending it painfully.  

 

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Jeff Domansky's curator insight, February 27, 2013 10:34 PM

I like this analogy and blog positioning. 

Jeff Domansky's comment, February 28, 2013 1:33 AM
Totally agree with you Marty on time factor and it's getting tougher all the time. Scoop it has a very quick feedback loop as you say.
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The Future of PageRank: 13 Experts on the Dwindling Value of the Link - Search Engine Journal

The Future of PageRank: 13 Experts on the Dwindling Value of the Link - Search Engine Journal | Curation Revolution | Scoop.it
In a recent Webmaster video, Matt Cutts confirmed that Google has tried internal versions of its search engine that work entirely without links. The result
Martin (Marty) Smith's insight:

PageRank is a favorite metric because it is one of the rare "universal" metrics that its easy to see. That said I agree with this post 100%. The metrics that create PageRank (PR) are changing to fast for it to keep up.

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Content Shock Makes Crowdfunding More Valuable via CrowdFunde

Content Shock Makes Crowdfunding More Valuable via CrowdFunde | Curation Revolution | Scoop.it
Mark Schaefer's "content shock" says what all content marketers know. Content marketing sustainable. Crowdfunding is sustainable & perfect for New SEO.
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Infographic Demand Is So Elastic It May Be Infinite

Infographic Demand Is So Elastic It May Be Infinite | Curation Revolution | Scoop.it

There’s so much content crossing my feeds these days, I would welcome anything that might save me time while helping me grasp complex quantitative information. I wish more organizations would adopt infographics as a way to provide that ability to comprehend what data means in a glance.

 

What’s that you say? We’re swimming in oceans of infographics?

Not so, and the fact that just about everyone calls them infographics doesn’t make it so....

 

[Shel Holtz searches vainly for the real thing - JD]

Marty Note
I agree with the idea here. Many things that say they are infographics are not and the demand for making complex communication easier to understand is elastic and infinite. No matter how much data you cut down with an infographic, much like bamboo, there is always more.

There has been some talk among my marketing friends that infographics are over. Nonsense the benefits of making data understandable in an instant so outstrip any potential "over use" that beginning is more the word than over.

This is not to say all infographics are equal. There is a pretty clear bell curve of greatness here with many clogging up the middle with Cs and Bs only a few As and fewer A+. The interesting thing may be how few outright BAD infographics there are even as the number significantly increases the benefits of average infograhics are still considerable.


Via Jeff Domansky
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