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Scooped by Martin (Marty) Smith!

A Rocker, a Brand Doctor and GIVE & ASK at TED - Atlantic BT [VIDEOS]

A Rocker, a Brand Doctor and GIVE & ASK at TED - Atlantic BT [VIDEOS] | Curation Revolution |
Rocker Amanda Palmer worked with Red Maxell, the brand doctor, to create ASK and GIVE magic at TED last week complete with lessons for all marketers.
Martin (Marty) Smith's insight:

Fun to write this piece after another more strange serendipity between Save The World Marketing ideas and the people who are shaping a new maketing. 

Great TED video from rocker Amanda Palmer and Seth Godin's Icarus Deception video that hits you right in the chest (in a good way).  

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Rescooped by Martin (Marty) Smith from Personal Branding Using Scoopit!

Yochai Benkler The Penguin, The Leviathan and Internet Marketing's Future [VIDEO]

A decade ago Wikipedia burst into a world not ready to comprehend it. Thousands of people cooperating effectively, without price signals to offer "incentives" or managerial hierarchy to direct efforts was an impossibility.

And yet, it moves. And as it moved it combined with a deep shift across many disciplines, from biology and neuroscience to organizational sociology, experimental economics, and social psychology to paint a very different view of who we are, as human beings, and what we are capable of when we build and inhabit systems that rely on our better selves rather than on the cramped, pessimistic view of traditional economic modeling. A decade ago our explanations of Wikipedia depended on the uniqueness of the Net.

Today, we are ready to learn the deeper lessons: that we are more cooperative than we came to believe in the last half century, and that our challenges lie in learning how to build a new field of cooperative human systems design not only online, but for our lives more generally as the kind of social human beings we really are.

Via jean lievens, Martin (Marty) Smith
jean lievens's comment, December 21, 2012 11:35 AM
Looking forward to your comments!
Martin (Marty) Smith's curator insight, December 21, 2012 11:41 AM

Benkler's talk starts at time code: 26:26

This is a VERY important talk by a genius. I've read Wealth of Networks and see I am now a book behind The Penguin and the Leviathan: How Cooperation Triumphs over Self-Interest looks amazing and I will pick it up today.

I'm writing a piece on this talk now for ScentTrail Marketing as Benkler's talk beautifully ties design, nonzero altruism as discussed by Wright (NonZero) and Shermer (Mind of the Market) and the intrinsic vs. extrinsic motivations so well discussed in the book DRIVE by Daniel Pink.

To say this talk is important for today's Internet marketers to grasp would be a vast understatement. The fluidity of Benkler's thoughts and the profound shift toward cooperation has never been more completely outlined.

One of the best examples of Benkler's new cooperation is Inside this ecosystem norms have been established, largely without the's team's need to do so, and cooperation rules, cooperation I am thankful for daily.

More thoughts on this important talk soon on ScentTrail Marketing.


Martin (Marty) Smith's comment, December 21, 2012 11:50 AM
Great Scoop Jean. Rockin' Marty