Biggest challenge to great web marketing may be learning to THINK like an Internet marketer. Here are 5 Secret Tips to help you become a great IMer.
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Every online transaction started with a conversation and that why conversations are the new money and the rocket fuel creating the New Ecommerce Revolution.
Martin (Marty) Smith's insight:
This post shares a favorite metrics approach - model by isolating and assigning. I like to create models by marketing channel that assigns 100% of costs and sales in order to defeat the attribution monster.
Newsjacking the Super Bowl with Dr. Dre
Can a soda machine teach important Intenret markeitng lessons? Yep, the brilliant Coke Feestyle machine is a stduy in Lego-like building simple, adding touch so even complex things feel easy and the "appification" of everything.