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Curation is the next web revolution.
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Vonnegut Shares Most Successful Storyline All Time - Cinderella [& We Put In Biz Context]

Vonnegut Shares Most Successful Storyline All Time - Cinderella [& We Put In Biz Context] | Curation Revolution | Scoop.it


Kurt Vonnegut's Story Analysis: Cinderella Most Popular Storyline
We've watched this movie before. The hero starts low, slowly climbs only to be beaten viciously back down again. Not all the way down and we, the audience, know the hero's first journey has uniquely prepared them for the second.

This is a fascinating HBR post discussed on G+ in a business context.

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Hiring Is Changing : Hire People Who Fail

Hiring Is Changing : Hire People Who Fail | Curation Revolution | Scoop.it
A few weeks ago, I wrote about avoiding social media failures. I briefly mentioned our company's "Failure Wall" and was surprised by the number of comments and questions I received about it.
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Surprise Is Still the Most Powerful Marketing Tool - HBR

Surprise Is Still the Most Powerful Marketing Tool - HBR | Curation Revolution | Scoop.it
Big Data's great, but it can rob your brand of serendipity.
Martin (Marty) Smith's insight:

HBR makes a conclusive case for why SURPRISE creates the most effective marketing. Surprise is another way of saying exceeding expectations and I AGREE.

The warning shot is if we market ONLY to what we see in our data we become increasingly predictable. We KPI surprise OUT of our thinking and marketing.

Great article on how to build positive surprise into your marketing process and thinking.

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Creating Shared Value

Creating Shared Value | Curation Revolution | Scoop.it
**** This may be the most important strategy paper I've read in a year. Michel Porter strikes it right ...again. Marty
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