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Curation is the next web revolution.
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The Platform Revolution #infographic via @Curagami

The Platform Revolution #infographic via @Curagami | Curation Revolution | Scoop.it

The Platform Revolution "
Google is all about big brands now," a frustrated customer said. The complaint was about how this Small to Medium Sized Business couldn't win organic listings anymore. We disagreed. Google isn't rewarding top organic listings to Big Brands. Big brands look and feel more like platforms and that is why they are winning in spite of themselves. 

Learn more about why you MUST think in platforms NOW: http://www.curagami.com/magical-thinking/new-seo/the-platform-revolution/  

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Rescooped by Martin (Marty) Smith from Business in a Social Media World
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Visual Guide for Social Media Networks [INFOGRAPHIC]

Visual Guide for Social Media Networks [INFOGRAPHIC] | Curation Revolution | Scoop.it

This great infographic features tips for Facebook, Twitter, Google+, YouTube, LinkedIn, Flickr,  Pinterest, Instagram, and Vine.


Check it out at http://www.pagemodo.com/blog/the-2014-visual-guide-for-social-media-networks-infographic/


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Cendrine Marrouat


Via Cendrine Marrouat - cendrinemarrouat.com
Martin (Marty) Smith's insight:

Great tips and factoids in this SMM summary infographic.

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No Boxes's curator insight, November 10, 2014 1:35 PM

Tips for using #social media platforms.

Nine0Media's curator insight, November 10, 2014 3:08 PM

#SEOLocal #SocialMediaTools

Venkatesh Iyer (venkyiyer.com)'s curator insight, November 11, 2014 3:27 AM

Some of the figures in the data can be mind boggling. 350 million photos a day?

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Why Your Website Needs A MacGuffin - via @Curagami

Why Your Website Needs A MacGuffin - via @Curagami | Curation Revolution | Scoop.it

Websites Need MacGuffins
Website MacGuffins are different than film MacGuffins, an idea important to moving the plot along that may never be fully disclosed to viewers. Website Macguffins move customers along a journey to conversion.

Website MacGuffins Include:

  • Free Shipping.
  • Prevalent & Easy To Find Email List.
  • About Page.
  • Relevant Content.
  • Reviews.
  • Trust Marks (Visa, MasterCard for example) in cart.
  • Terms of Use.
  • Satisfaction Guarantee.
  • Social Share Buttons especially Twitter and Facebook.


What are your website's MacGuffins?

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Ouch! Facebook Set to Eliminate Sponsored Stories in April & Why Hard To Market On FB

Ouch! Facebook Set to Eliminate Sponsored Stories in April & Why Hard To Market On FB | Curation Revolution | Scoop.it

Facebook will retire Sponsored Story advertisements beginning April 9. 

Marty Note
Wow, no sooner than I finish Gary Vaynerchuk's amazing explanation of about the value of Facebook's Sponsored Stories than I read Facebook will be eliminating them on April 9th.

Eliminating something a distinguished Internet marketing guru spends several pages of his latest book touting is the problem with Facebook marketing in a nutshell. Marketers are used to moving and changing, but investing in a platform requires enough stability to project ROI. 

Since Facebook changes all the time understanding how to "tune" marketing to the platform can be confusing and discouraging. The minute you find something that works, as a marketer, they eliminate or change it. 

Gary explains that Facebook is interested in protecting Facebook. Don't worry marketers know that since the message has gone out loud and clear from the beginning (and in sometimes very snotty ways). Marketers must know the expensive and finally successful strategies they create will be around long enough to provide some ROI. Anything else is simply another game of whack a mole. 

Wonder if Gary (@GaryVee) will blog about how the proposed changes impact his excellent explanation in Jab, Jab, Jab, Right Hook?  

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