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Curation Revolution
Curation is the next web revolution.
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Rescooped by Martin (Marty) Smith from Digital Delights - Digital Tribes
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23 Things Every Entrepreneur Must Know

23 Things Every Entrepreneur Must Know | Curation Revolution | Scoop.it
Here are 23 proven ideas that will make you more successful.

Via Ana Cristina Pratas
Martin (Marty) Smith's insight:

Great FORBES post every entrepreneur and business person should read carefully. My favorite tip is the first one. Best way to predict thefuture is create it. True.

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Stephen Van Delinder's curator insight, September 23, 2013 1:02 PM

Great quick read on 23 things you need to know to create businesses. Concise and on point. Stay organized, seek good counsel, and always solve a customer's problem. 

Rescooped by Martin (Marty) Smith from Surviving Social Chaos
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“This is how to do (Facebook) social marketing,” comScore says [study]

“This is how to do (Facebook) social marketing,” comScore says [study] | Curation Revolution | Scoop.it

ComScore released a new study with Facebook today explaining “how social marketing works.” If that sounds to suspicious minds like the fox explaining how to guard the chickens, that’s because it pretty much is. However, the study does contain a huge amount of useful information for social marketers.

Here are some highlights.

 

You’re more popular on Facebook

 

Social profiles on Facebook routinely get more attention than brands’ own websites. The example comScore gives is Skittles, which had 320,000 visitors to its Facebook page in March 2012, versus only 23,000 visitors to its corporate website. And that’s just visitors to the brand page; it does not count impressions of the company’s updates in fans’ news feeds.

 

The clear message from Facebook: pay attention to your Facebook presence.

 

Read more: http://bit.ly/Oyskmu


***** Saw interview on CNBC last night and was impressed with 1. Facebook's understanding that they had a developing PR problem and 2 Using comScore to plug the hole in the dike. Smart marketing. Still not sure how to make money on Facebook, but the lack of that knowledge is starting to feel like it is on me not them. Marty


Via Martin Gysler, donhornsby
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Plan on a #SocialMediaFail

Plan on a #SocialMediaFail | Curation Revolution | Scoop.it
**** Been there done all of this. Marty

Nowhere do the mistakes, poor practices and questionable judgement of individuals, organizations and brands get exposed with such glee as they do in the sphere of the social web. It’s no wonder some CEOs or senior decision-makers entrusted with the stewardship of brands break out in a cold sweat at the simple mention of the words “social media.”

 

Mark Schaefer wrote a great post about Negativity Bias as it relates to the social web and how this phenomenon has created a playing field rife with PR land mines for anyone active in the space. Schaefer sparks dialogue at the end of his post by posing the following question:

 

“In a world where Negativeity Bias is gasoline on a viral fire, and one misstep can overwhelm years of positive work cultivating raving fans, why would anybody take a risk on the social web?”

 

Read more: http://bit.ly/HYPJHs


Via Martin Gysler, Khaled El Ahmad
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Rescooped by Martin (Marty) Smith from SOCIAL MEDIA, what we think about!
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8 Tips For Making The Most Of Your RSS Feed

8 Tips For Making The Most Of Your RSS Feed | Curation Revolution | Scoop.it

I’m on a FeedBurner roll at the moment. Yesterday I showed you how you can tweet out new posts using FeedBurner. And today I thought it would be good to run through all of the useful settings that FeedBurner has to offer. If you’re not a FeedBurner user (hint: you really should be), I’m afraid that the majority of this article is not for you.

 

It took me rather a long time to realize that there is a lot more to FeedBurner than meets the eye. I would typically register a blog with the service and move on with my day. But it’s worth spending a few minutes on your options.


Before you make a start on the tips below, make sure that you have followed the step by step FeedBurner signup process I laid out in this post...


Via Martin Gysler
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Rescooped by Martin (Marty) Smith from social: who, how, where to market
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Content Marketing Is Not Writing Blog Posts Every Day, It Is All About ROI

Content Marketing Is Not Writing Blog Posts Every Day, It Is All About ROI | Curation Revolution | Scoop.it

The classic sales funnel has long been used to describe website development strategy.

 

However, the deployment of content marketing in a sales funnel with a campaign focus is a relatively new concept to many.

 

It’s not as simple as writing lots of blog posts every day and distributing them on social channels.

 

In fact, the goal of strategic content marketing should be to identify, qualify, segment, score and, ultimately, close leads in an accelerated and predictable fashion.

 

In order to strategically deploy content marketing it requires the right software, a defined sales funnel and a campaign structure.

 

Read more: http://bit.ly/MjFpfA


Via Martin Gysler, Jekaterina Cernobrovaja
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Martin (Marty) Smith's comment, April 29, 2013 7:27 PM
Segments are usually FINANCIAL measures such as VIPs or "multi-buyers". Segments is one way to quantify groups within your marketing. Personas are another. Personas identify archetypes and group characteristics (instead of financial segments). Personas help develop creative segments make sure you make money.
Ken Morrison's comment, April 29, 2013 8:12 PM
Hi Marty. I temporarily forgot that our comments showed up on your wall as well. Yes, I was endorsing you to a business student because your posts can add fresh insight in many of her buisness courses. Thanks Marty for all of your great scoops and true curation.
Martin (Marty) Smith's comment, April 29, 2013 8:13 PM
LOL, no worries Ken and next time I get to go hiking too :). Marty
Rescooped by Martin (Marty) Smith from SOCIAL MEDIA, what we think about!
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Semantic Keyword Research Important Starting Now

Semantic Keyword Research Important Starting Now | Curation Revolution | Scoop.it
***** With Google's recent vote for the "semantic web" widening research to include a semantic approach is important. Marty

An all in one. It's really an extraordinary item for doing the right things to improve your ranking. If you have a blog with great articles, but not many visitors, apply the ideas in this article, it'll help you for sure. [note mg]


Think about semantic keyword research to help you focus your content and and improve your rankings.


From Google’s Panda, Search Plus Your World and Venice updates, in the last year alone the SEO landscape has changed. And while that means your SEO strategy will change, too, there is one thing that remains the same…keywords.


Keywords remain important to your content and link strategies.


But there is one change coming down the Google pipeline that will change keywords…semantic search technology and the human element.


What is semantic search?

Basically, semantic search is technology that tries to determine what users mean when they type in a certain keyword.


They explore the semantics of those words…or the meaning behind them.


For example, if someone typed in “laptop” do they mean:

  • That they want to buy a laptop?
  • Have one repaired?
  • Upgraded?
  • Are they even talking about a computer, but something entirely different?


In the real world most people don’t search with one keyword…additional keywords give additional clues.


Read more: http://mz.cm/J9nABP


Via Martin Gysler
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Rescooped by Martin (Marty) Smith from SOCIAL MEDIA, what we think about!
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Top 10 Blogs for Authors

Top 10 Blogs for Authors | Curation Revolution | Scoop.it
Serious writers, who have experienced some level of success, when probed, will reveal that they have done their homework.

 

They continuously read various magazines and blogs for authors, not just to help them improve their writing, but to ensure that they stay on top of the latest developments and opportunities.

 

Many of the opportunities that I’ve snagged were discovered only as a result of reading and interacting with others on various blogs. These are opportunities I never would’ve found, otherwise...


Via Martin Gysler
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Rescooped by Martin (Marty) Smith from Social Media Pearls
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Using Google+ Ripples to Connect with Influencers

Using Google+ Ripples to Connect with Influencers | Curation Revolution | Scoop.it

This is massivley COOL and TY again to Shirley Williams!!

 

Two weeks ago today, Google released “Ripples” for Google+ and most of the world went on with their daily activities. Personally I thought it was just another one of those features that was interesting but nothing I could really use. That was until this Whiteboard+ video which I filmed with Rand. Both Rand and I were blown away at the amount of data a Ripple gives you and what you can do with it.

 

What is a Ripple

 

The definition of a “ripple effect” is: a spreading effect or series of consequences caused by a single action or event. When it comes to Google+ a Ripple is an interactive diagram that shows how a Google+ post spreads as it’s shared by users. You can find the Ripple of any public post using the dropdown to the right of the post...


Via Martin Gysler, Shirley Williams (XeeMe.com/ShirleyWilliams)
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Shirley Williams (XeeMe.com/ShirleyWilliams)'s comment, November 12, 2011 7:09 AM
Thank you for your posts
Martin Gysler's comment, November 12, 2011 8:34 AM
You're welcome Shirley!