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A Rocker, a Brand Doctor and GIVE & ASK at TED - Atlantic BT [VIDEOS]

A Rocker, a Brand Doctor and GIVE & ASK at TED - Atlantic BT [VIDEOS] | Curation Revolution |
Rocker Amanda Palmer worked with Red Maxell, the brand doctor, to create ASK and GIVE magic at TED last week complete with lessons for all marketers.
Martin (Marty) Smith's insight:

Fun to write this piece after another more strange serendipity between Save The World Marketing ideas and the people who are shaping a new maketing. 

Great TED video from rocker Amanda Palmer and Seth Godin's Icarus Deception video that hits you right in the chest (in a good way).  

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Scooped by Martin (Marty) Smith!

When Doing GOOD is the Right Thing To DO - Cool [Altruism Marketing]

When Doing GOOD is the Right Thing To DO - Cool [Altruism Marketing] | Curation Revolution |

Marty Note
Several years ago I purchased the URL planning to write a book about how doing good is the right thing to do. You know what happens when you PLAN to write a book instead of just writing it? Right, it doesn't get done.

I went down what is now being called Corporate Social Responsibility (CSR) rabbit hole after reading three books:

The Selfish Gene by Richard Dawkins (a MUST read)

NonZero by Robert Wright

Mind of the Market by Michael Shermer

I came away from reading these books feeling that our desire to help each other is coded in our genes. Even Dawkins defining book admits as much. Then I went on a little bicycle ride across America. Martin's Ride To Cure Cancer BET on the kindness of strangers and we were NEVER let down. 

There is MORE to Altruism Marketing than simply slapping a charities logo on your door, and this is where Jim Stengel's excellent book GROW comes in. 

If you had to pick one of these "Fundamental Human Values" to describe the work at your company which one would it be?

Eliciting Joy  | Enable Connection | Inspire Exploration | Evoke Pride | Impact Society

PG. 42

NOW you know the most important value to create powerful Altruism Marketing around. Writing an article for Atlantic BT's Blog about just this topic so stay tuned and go hug somebody :).  

Working on a post about CSR, Altruism Marketing and doing good. If you know of or have create great maketing that helped others please share in comments or email Martin.Smith(at)AtlanticBT(.com). TY. Marty 

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